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All Journal SCHOOLAR: Social and Literature Study in Education Jurnal Ekonomika Dan Bisnis Jurnal Bisnis Kompetitif JSITP
Saputra, Sahrul
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Rekayasa Budidaya Melon Hidroponik dalam Greenhouse untuk Meningkatkan Pendapatan Masyarakat Desa Purwojati Murdiantoro, Randi Adzin; Nur, Ivan Akmal; Isnawati, Anggun Fitrian; Afandi, Mas Aly; Rumestri, Agatha Dinarah Sri; Purwanti, Eri Nanda Dewi; Nurmeilinda, Kharisma; Anjani, Mia; Saputra, Sahrul; Arsiandro, Fadzly Haris; Nurkholis, Rizki; Prasetio, Angga Ari; Utari, Tria; Fadillah, Siti; Sutarmin, Sutarmin
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 6 (2024): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i6.2237

Abstract

Agriculture is still the main sector in rural economy in Indonesia, including in Purwojati Village. This village is one of the extreme poor areas in Purwojati Subdistrict, Kabupaten Banyumas, where most of the area is dry land. Banyumas whose area is mostly dry land. Based on this condition, it is necessary to modify the technology on commodities in the based on these conditions, it is necessary to modify the existing commodities in the area, namely hydroponic melon cultivation engineering in greenhouses. The purpose of this activity is to increase cultivation productivity to increase community income. The results of the use of greenhouses in the use of greenhouses in golden melon cultivation in Purwojati Village increases productivity up to 4-5 times per year for 1 unit of greenhouse. harvest per year for 1 greenhouse unit, better fruit quality, and increased community knowledge in the field of hydroponic melon cultivation. better fruit quality, and increased community knowledge in the field of business management and modern agriculture. This has the potential to increase community income significantly, thus supporting economic empowerment and income significantly, thus supporting economic empowerment and improving welfare of farmers in the area.
Pengaruh Marketing Mix dan Brand Image Terhadap Keputusan Pembelian pada UMKM Kopi Robusta Kecamatan Salem Saputra, Sahrul; Hawa, Sarah Dien
Jurnal Sistem Informasi dan Teknologi Peradaban Vol. 6 No. 1 (2025): jurnal Sistem Informasi dan Teknologi Peradaban
Publisher : Prodi Sistem Informasi Universitas Peradaban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58436/jsitp.v6i1.2243

Abstract

Keputusan pembelian mencerminkan sejauh mana konsumen tertarik dan yakin terhadap suatu produk yang ditawarkan. Penelitian ini bertujuan untuk menganalisis pengaruh marketing mix dan brand image terhadap Keputusan pemebelian kopik Guwek. Latar belakang dari penelitian ini ialah adanya sebuah fenomena di mana terjadi penurunan penjualan pada UMKM kopi Guwek dalam rentang enam bulan terakhir. Studi ini dilakukan di wilayah Salem, Kabupaten Brebes dengan pendekatan kuantitatif. Adapun teknik pengambilan sampel menggunakan nonprobability sampling dengan jumlah responden sebanyak 100 orang. Pengumpulan data dilakukan melalui penyebaran kuisoner, dan analisis data menggunakan Partial Least Square Structural Equation Modeling (PLS-SEM) melalui program SmartPLS. Hasil penelitian menunjukkan bahwa variabel produk,harga dan tempat tidak berpengaruh positif terhadap keputusan pembelian. Sedangkan promosi dan brand image memiliki pengaruh positif. Hal ini menunjukkan bahwa konsumen lebih mempertimbangkan seberapa menarik promosi yang dilakukan dan bagaimana citra merek terbentuk. Implikasi praktis dari temuan ini adalah pentingnya merancang strategi promosi yang efektifan membangun brand image yang kuat agar dapat bersaing di pasar lokal
Kyai Leadership in Efforts to Increase the Independence of Student Chotimah, Chusnul; saputra, sahrul
SCHOOLAR: Social and Literature Study in Education Vol. 4 No. 1 (2024): June
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/schoolar.v4i1.4462

Abstract

This research discusses the role of kyai leadership in increasing the independence of students at the Bahrul Ulum Islamic Boarding School (parents) Tambakberas Jombang. The research method used is descriptive qualitative through observation, interviews and documentation at the Islamic boarding school. The conclusion of the research shows that KH. Fatkhullah Malik, MPd., as a kyai at the Bahrul Ulum Islamic Boarding School, implements democratic leadership by accepting input from his subordinates. This approach relies on good moral and ethical principles to achieve common goals. Factors supporting student independence involve emotional, economic and intellectual aspects. Emotional independence is built through a positive teaching system, economic independence is strengthened by adequate facilities, and intellectual independence is enhanced through active participation in the teaching and learning process. However, there are also three factors inhibiting students' independence, including emotional dependence and low self-confidence, lack of economic skills and limited access to economic resources, as well as lack of motivation to learn and inability to adapt to the curriculum. Thus, this research illustrates the importance of kyai leadership in forming santri independence by emphasizing supporting factors and overcoming obstacles that may arise in the process.
PENGARUH KUALITAS PRODUK, HARGA PRODUK, DAN CITRA MEREK TERHADAP MINAT PEMBELIAN PRODUK MAHLIGAI ANYAM Arini, Arini; Saputra, Sahrul; Manalu, Doresly Handayanti; Bakti, Siti Meyla
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 3 (2025): aktor Penentu Minat Pembelian, Kinerja Karyawan, dan Pengelolaan Hubungan Pelangg
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i3.2527

Abstract

This study aims to determine the influence of product quality, product price, and brand image on the purchase intention of Mahligai Anyam products. The background of this research lies in the intense competition within the local handicraft industry, which requires businesses to enhance product quality, set competitive prices, and build a strong brand image to attract consumer interest. This research employs a quantitative approach using the survey method. Data were collected through questionnaires distributed to 125 consumers who have purchased Mahligai Anyam products. The data were analyzed using multiple linear regression analysis to examine the effect of each independent variable on the dependent variable. The results show that product quality, product price, and brand image have a positive and significant effect on the purchase intention of Mahligai Anyam products. This indicates that the better the quality and brand image offered, and the more appropriate the product price is to the perceived value, the higher the consumers’ purchase intention will be. These findings are expected to serve as input for Mahligai Anyam in formulating effective marketing strategies to enhance competitiveness and sales performance.
Co-Authors Afandi, Mas Aly Agatha Dinarah Sri Rumestri Anggun Fitrian Isnawati Anjani, Mia Arini Arini Arsiandro, Fadzly Haris Bakti, Siti Meyla Chusnul Chotimah Fadillah, Siti Hawa, Sarah Dien Manalu, Doresly Handayanti Nur, Ivan Akmal Nurkholis, Rizki Nurmeilinda, Kharisma Prasetio, Angga Ari Purwanti, Eri Nanda Dewi Randi Adzin Murdiantoro Sutarmin Sutarmin, Sutarmin Utari, Tria