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All Journal Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Electronic and Electrical Power Application Jurnal Bisnis, Manajemen, dan Akuntansi JSITP Jurnal Pemberdayaan Ekonomi JAMU : Jurnal Abdi Masyarakat UMUS Prosiding Seminar Nasional Manajemen dan Ekonomi Research Horizon Jurnal REKOMEN (Riset Ekonomi Manajemen) DFAME Digital Financial Accounting Management Economics Journal Kanigara Journal of Society, Community and Business Development
Sarah Dien Hawa
Universitas Peradaban
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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The Influence of Product Quality, Brand Image, and Brand Trust on Automatic Motorcycle Purchase Decisions Hawa, Sarah Dien; Suroso, Agus
Research Horizon Vol. 5 No. 6 (2025): Research Horizon - December 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.6.2025.964

Abstract

Amid increasing competition in the Indonesian motorcycle market, understanding the factors that influence consumers’ purchasing decisions is crucial for manufacturers. This study investigates the extent to which product quality, brand image, and brand trust shape consumers’ purchasing decisions for automatic motorcycles. Employing a quantitative descriptive design, data were collected from 170 automatic motorcycle users selected through purposive sampling, and hypotheses were tested using multiple linear regression. The findings indicate that product quality does not exert a significant influence on purchase decisions, whereas brand image and brand trust have positive and significant effects. Additionally, product quality, brand image, and brand trust collectively exert a significant simultaneous effect on consumers’ decisions to purchase automatic motorcycles. This study contributes to marketing literature by providing empirical evidence on the relative importance of brand-related factors in influencing consumer behavior and offers practical insights for enhancing marketing strategies.
TECHNOLOGY READINESS LEVEL TEST OF INTEGRATED STEAM DISTILLATION AND DRYING SYSTEM (DRYSTILLA) BASED ON ELECTRONIC CONTROL Dien Hawa, Sarah; Noor Prasetyono, Rizki; Syauqi, Achmad; Prayogi, Syaiful
Journal of Electronic and Electrical Power Applications Vol. 5 No. 1 (2025): JEEPA Volume 5 Nomor 1
Publisher : Program Studi Teknik Elektro Universitas Peradaban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58436/jeepa.v5i1.2549

Abstract

Cardamom is a high-value spice commodity with significant potential as a raw material for essential oil production; however, its utilization at the village-farmer level remains dominated by the sale of raw materials due to limited postharvest technology. This study aims to experimentally evaluate the performance and Technology Readiness Level (TRL) of DryStilla, an integrated steam distillation and drying system specifically designed for small-scale, village-based cardamom processing. The research employs an engineering-based experimental method through field testing in a real operational environment at the Cardamom Berkarya Farmer Group in Karangkemiri Village. The evaluation focuses on technical performance, operational efficiency, essential oil yield, system stability, and initial economic impacts. The experimental results indicate that DryStilla reduces drying time from 2–3 days to 6–8 hours, increases essential oil yield by more than 50% (approximately 3.0–3.5%), and significantly reduces the loss of volatile compounds compared to conventional methods. The integrated drying and steam distillation system also improves energy efficiency, operational simplicity, and suitability for village-scale production. TRL assessment shows that DryStilla has achieved TRL levels 7–8, indicating that the system has been successfully demonstrated and operates stably in a real operational environment. These findings demonstrate that DryStilla has strong potential as an appropriate postharvest technology to support cardamom downstream processing, enhance product value, and strengthen the economic independence of rural farmers
Pengaruh Brand Image, Social Media Marketing, Product Quality, Content Marketing Dan Fear Of Missing Out Terhadap Purchase Intention Zelina Sofa Purnama; Sarah Dien Hawa
Jurnal Bisnis, Manajemen, dan Akuntansi Vol. 13 No. 1 (2026): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - Maret
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54131/jbma.v13i1.255

Abstract

This study aims to investigate the influence of brand image, social media marketing, product quality, content marketing, and fear of missing out on purchase intention at the MSMEs Kopi Majana 575. The research is motivated by declining sales reflecting weak purchase intention. Using a quantitative approach with non-probability sampling and purposive sampling technique, this study collected data from 122 respondents and analyzed it using PLS-SEM via SmartPLS. The results show that brand image and product quality have a significantly positively influence purchase intention, while social media marketing and fear of missing out have no significant effect on purchase intention. However, content marketing has a significant negative impact on purchase intention. These findings provide strategic insights for Kopi Majana 575 MSME to inhance purchase intention by strengthening brand image and improving product quality, as well as laveraging emotional approaches based on trends to build emotional connections with consumers.
Co-Authors Achmad Syauqi Agus Suroso Ahmad Syauqi Angga Ari Prasetya Angga Ari Prasetyo Angga Ari Prasetyo Anisa Naimah Anisatun Nur Solikhati Cintya Azmi Cipta Raharja, Mahardika Devia Febriyanti Dian Fibrianto Didi Yogi Prawiro Dinda Shafa Azzara Azzara Dwi Hesty Kristyaningrum Eri Rahmawati Farah Alifia Saputri Faustina, Ega Fuaida Nabyla Gagas Rizal Pribadi Gilang Utomo Haydar Za'im Akbar Ibnu Reza Anugrah Ismail Ismail Jati Maulana Maulana Metiya Fatikhatur Rizqiyah Mia Anjani Noor Prasetyono, Rizki Prayogi, Syaiful Ramadhan Wulan Yuniaris Resa Frafela Rosmi Resa Frafela Rosmi Ririn Setyorini Rizki Noor Prasetyono Rolisnawati Rolisnawati Rosmi, Resa Frafela Sandi Amaleo Saputra, Sahrul Saumi Andrean Nofa, Muhammad Septiana Novi Rahayu Sugeng Rianto winarto winarto Yani, Tria Putri Zelina Sofa Purnama