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All Journal Jurnal STIE Semarang (Edisi Elektronik) Brilliant International Journal of Management and Tourism
Faisal Hidayat
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Economics, Econometrics & Finance Education

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STUDI KOMPARASI KINERJA SAHAM SYARI’AH DAN NON SYARI’AH DALAM MENENTUKAN NILAI OPTIMAL PORTOPOLIO SAHAM Faisal Hidayat
JURNAL STIE SEMARANG Vol 10 No 2 (2018): VOLUME 10 NOMOR 2 EDISI JUNI 2018
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v10i2.202

Abstract

Penelitian ini bertujuan menganalisis perbandingan kinerja saham syariah dan konvesioal. Penelitian ini menggunakan obyek penelitian perusahaan yang terdaftar di BEI dan JII periode 2013-2017 secara random. Penentuan sampel dengan random sampling, sehingga didapatkan 30 perusahaan untuk dijadikan sampel. Berdasarkan hasil analisis menunjukkan bahwa return perusahaan konvesioal lebih unggul dibanding perusahaan terindek syariah. Namun, nilai indeks Sharpe perusahaan terindek syariah memiliki risiko lebih kecil dibanding perusahaan konvesioal. Hal tersebut menunjukkan perusahaan terindek syariah lebih menjamin keamanan investasi. Sedangkan hasil uji t menyatakan tidak terdapat perbedaan signifikan terhadap kinerja saham perusahaan terindek syariah dan non syriah.
Promotion Strategy to Increase Sales Volume at Desi Store in Nagari Pinaga Aua Kuniang, Pasaman District, West Pasaman Regency Yaumil Azizah; Rini Elvira; Faisal Hidayat; Zuwardi Zuwardi
Brilliant International Journal Of Management And Tourism Vol. 5 No. 3 (2025): : Brilliant International Journal Of Management And Tourism
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i3.5800

Abstract

This study aims to determine how to increase sales volume at Desi Store through promotional strategies. This study aims to formulate promotional strategies as an effort to increase sales volume at Desi Store which requires business actors to be honest, fair and responsible, understand the rules of trading according to sharia, conduct buying and selling based on divinity because Muslim sellers believe that all forms of transactions they make will be held accountable by Allah SWT. Desi Store is located in Nagari Pinaga, Aua Kuniang, Pasaman District, West Pasaman Regency. The type of research used is Qualitative Descriptive and field research , namely data collected directly by the author through structured interviews with the owner and employees of Desi Store. Data analysis used is SWOT analysis, namely analysis of data obtained to identify strengths, weaknesses, opportunities, and threats . The results of the study indicate that the SWOT analysis conducted indicates that Toko Desi's position is in Quadrant I (SO) with the highest score of 3.5, which means Toko Desi has excellent internal strengths and simultaneously faces various significant opportunities from the external environment. In conclusion, the SO strategy from a sharia perspective places Toko Desi in a strong position to grow aggressively while maintaining Islamic values. With consistent and innovative implementation, Toko Desi has the potential not only to increase sales volume but also to obtain blessings (barakah) in its business. The results of the overall analysis indicate that Toko Desi's promotional strategy is incomplete and still relies on traditional promotions. The IFE and EFE analyses prove that although there are many strengths and opportunities, weaknesses in the digital promotion aspect and threats from online competition need to be addressed immediately. Recommended promotional strategies include social media, digital training, event collaborations, and loyalty programs to increase sales sustainably and implement sharia marketing principles.
Co-Authors Rini Elvira Yaumil Azizah ZUWARDI, ZUWARDI