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Kondisi Pariwisata Berkelanjutan di Bidang Sosial Budaya Berdasar Pengalaman dan Harapan Pengunjung di Pantai Tanjung Papuma, Jember Maria Pia Adiati; Anwar Basalamah
Binus Business Review Vol. 5 No. 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1198

Jember becomes famous since the event of Jember Fashion Carnaval (JFC) which has been started since 2003. Along with the success of the JFC, Jember takes this moment to introduce the region as an attractive tourist destination in addition to JFC. Papuma beach is now a tourist icon of Jember. This beach offers a unique natural beauty as a combination of beach and forest. In the development of sustainable tourism, there are three pillars to note and they are environmental, economic and social. The purpose of this study is to determine the opinion of visitors to the state tourism Papuma Beach. This study uses descriptive qualitative approach by taking a more specific social dimension as an indicator, that is visitor satisfaction. In this study, beachgoers are asked to describe their experiences in Papuma Beach, by asking them some indicators, such as the existence of public transport, attraction, amenities, access, ancillary services, and experiences.

Program Corporate Social Responsibility di Industri Hotel: Sebuah Keuntungan atau Kerugian untuk Hotel Maria Pia Adiati
Binus Business Review Vol. 3 No. 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1338

A word of CSR which stands for Corporate Social Responsibility is now becoming popular and more often many companies insert the CSR activities into its company profile. CSR has another different names such as Social Activity or Sustainability Development. CSR program according to wikipedia ia an organization or company has a responsibility to its customer, employees, share holders, community and environment in every aspect involved in company operasional. In the management science, there is a level whereas it is called social responsibility or it is just social obligation. Many opinions argues that CSR program will reduce the profit of the respected company. But many opinions denies the previous argue by saying the CSR program is a long term program profit gain since the short term result is good public image. The good public image will lead the loyalti of customer to keep using the product or service from the hotel. The customer loyalti also affected by the customer’s opinion, if they involves in the social activities held by the hotel, they also participate in a social activity.

The Importance of Photography as an Information Support in Event Management (Case Event of Anugerah Bambu Indonesia 2013) Anwar Basalamah; Maria Pia Adiati
Binus Business Review Vol. 4 No. 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1372

This study aims to investigate the potential of media photography as a means of support in an event practice, analyze photography as data source in identifying the event practice, explore photography as documentation that helps in event execution, examine photography as visual language that supports the event management. From the case of an event organized by Anugerah Bambu Indonesia 2013, results from the study finds that photography has an added value as a data source, documentation, and visual language. This study proves that the theory EMBOK by Silvers, who categorizes photography as information management for event management, a theory which can be accounted for.

Overview Smart Hotel di Indonesia yang Merupakan Trend Baru dalam Industri Perhotelan Maria Pia Adiati
Binus Business Review Vol. 2 No. 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i2.1454

Nowadays we can find out many taglines featuring the word Smart Hotel or Smart Traveler. Smart traveler is those who travel in a smart way. We called it smart because they choose the accomodation and the transportation wisely, in accordance with requirements and budget. Meanwhile Smart Hotel tagline comes up since there are many smart travelers who travel a lot to the cities around the world. Smart Hotels are hotels who try to accommodate the current market demands. The latest trend for the travelers is only a clean and comfort accommodation with affordable price but covers all the basic things needed for the travelers. Nowadays, travelers pass most of the time out of the hotel for doing business or either for visiting tourism objects. Typical smart hotels are hotels with 2 stars or 3 stars rating. Even though it is 2 or 3 star hotel, the service is as good as the higher ratings.Some of the hotel management or hotel group try to suite the demand by releasing 2 star or 3 star brand. And in the future, the 2 star or 3 star hotel is the hotel who will rapidly grow and take the majority market since the price is affordable and suites the budget.

EFEK E-WORD OF MOUTH (E-WOM) TERHADAP DESTINATION IMAGE DI MUSEUM MACAN JAKARTA Patricia Samantha; Maria Pia Adiati
Journal FAME: Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Vol 3, No 2 (2020): JOURNAL FAME Journal Food and Beverage, Product and Services, Accommodation Indu
Publisher : Akademi Pariwisata Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/fame.v3i2.2487

Media sosial memiliki pengaruh yang besar dalam kehidupan masa kini dengan banyaknya jumlah pengguna. Media sosial sendiri merupakan tempat untuk melakukan kegiatan e-WOM yang dapat mengafeksi berbagai aspek, salah satunya adalah wisata dan destination image. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana e-Word of Mouth yang merupakan alat pemasaran di era internet dan pengaruhnya terhadap destination image di Museum MACAN yang merupakan museum seni yang memiliki banyak wisatawan sejak pembukaannya. Metode yang digunakan dalam penelitian ini adalah wawancara dan content analysis. Wawancara digunakan untuk menguji variabel e-WOM dan analisis konten dilakukan dengan meninjau posting Instagram untuk mengetahui lebih lanjut tentang destination image di Museum MACAN Jakarta. Hasil yang ditemukan dalam penelitian menyebutkan bagaimana gambar tujuan berkorelasi dengan e-WOM dan bagaimana masing- masing variabel saling mempengaruhi.

Pembuatan Dodol sebagai Atraksi Wisata di Perkampungan Budaya Betawi Setu Babakan. Studi Kasus : Dodol Nyak Mai di Perkampungan Budaya Betawi Setu Babakan Maria Pia Adiati; Farah Levyta; Dianka Wahyuningtias
Journal FAME: Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Vol 2, No 1 (2019): Journal FAME: Journal Food and Beverage, Product and Services, Accomodation Indu
Publisher : Akademi Pariwisata Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/fame.v2i1.1663

ABSTRACT Setu Babakan Cultural Village is a Betawi cultural reserve area. So far, people know Setu Babakan only to enjoy and see Betawi culture. But not many know that there is a Betawi Dodol producer that has long been established. Making Betawi Dodol should be a tourist attraction because of its uniqueness and take long process. The organier of Setu Babakan Betawi Village has indeed provided a visiting package for Dodol making workshops, but this method has not attracted many tourists to witness the process of making Betawi Dodol. This research was carried out in qualitative and quantitatively descriptive ways. The results of this study were to recommend the organier of Betawi Cultural Village in coordination with the producer Dodol Nyak Mai to make a schedule for making dodol that could be visited and the schedule was published through social media and cooperating with tourism schools.Keyword: Cultural Village, Culinary, Dodol, Betawi ABSTRAK Perkampungan Budaya Setu Babakan merupakan kawasan cagar budaya Betawi. Selama ini orang mengenalnya hanya untuk berekreasi dan melihat kebudayaan Betawi. Tetapi belum banyak yang tahu bahwa disana ada produsen Dodol Betawi yang sudah lama berdiri. Pembuatan Dodol Betawi semestinya dapat menjadi atraksi wisata karena prosesnya yang unik dan panjang. UPK Perkampungan Budaya Betawi Setu Babakan memang sudah menyediakan paket kunjungan untuk workshop pembuatan Dodol, tetapi cara ini belum banyak menarik minat turis untuk menyaksikan proses pembuatan Dodol Betawi. Penelitian ini dilakukan dengan caradeskriptif kualitatif dan kuantitif. Hasil dari penelitian ini adalah merekomendasikan UPK Perkampungan Budaya Betawi berkoordinasi dengan produsen Dodol Nyak Mai untuk membuat jadwal pembuatan dodol yang dapat dikunjungi dan jadwal tersebut dipublikasikan lewat sosial media maupun bekerjsama dengan sekolah pariwisata.Kata kunci: Perkampungan Budaya, Budaya Kuliner Dodol, Betawi

KORELASI ANTARA EVENT BUDAYA DENGAN CITRA DESTINASI PADA SOLO INTERNATIONAL PERFORMING ARTS 2017 Tri Wiyana; Maria Pia Adiati; Rachel Dyah Wiastuti
Jurnal Hospitality dan Pariwisata Vol 4, No 1 (2018): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Kota semakin banyak menggunakan acara budaya untuk memperbaiki citranya, merangsang pembangunan perkotaan dan menarik wisatawan dan investor. Sebagai bagian dari strategi pengembangan pariwisata dan pengembangan kota berbasis budaya, kota Solo menggelar acara Solo International Performing Arts tahun 2017. Tujuannya adalah untuk menarik wisatawan dan mempertahankan sebagai kota budaya. Metode penelitian ini menggunakan metode korelasional, dengan teknik analisis data yang digunakan untuk menguji hipotesis adalah teknik korelasi product moment dan analisis korelasi sederhana. Terdapat 113 tanggapan oleh pengunjung penduduk dan non-penduduk terhadap acara Solo International Performing Arts digunakan untuk mengevaluasi efek citra kota dari acara tersebut. Hasil penelitian menunjukkan bahwa terdapat hubungan yang positif dan signifikan antara event budaya dengan citra destinasi dengan thitung 2,17 lebih besar dari ttabel 1,96. Citra kota sebagai tujuan wisata memang selalu menunjukkan peningkatan wisatawan yang berkunjung. Inilah yang akan selalu menjadi semangat dari proses pencarian bentuk yang ideal. Akhirnya dari seluruh penelitian ini akan bermuara pada satu tema besar yaitu kota yang besar karena kehidup antara tradisi masyarakatnya. Kata Kunci :Special Event, Destination Image, SIPA

PRICE AND ONLINE REVIEWS’ INFLUENCES ON ACCOMMODATION PURCHASE DECISIONS IN BALI THROUGH AIRBNB Maria Pia Adiati; Cindy Sophia
Jurnal Ilmiah Hospitality Vol 12 No 1: Juni 2023
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v12i1.2652

The research objective is to find out whether Price and Online review are influencing tourists to make decisions in accommodation booking in Bali through Airbnb and what factors are most influential. This study uses quantitative methods in which researchers gather data and then the data is measured using SPSS. The questionnaire was conducted with 13 questions and distributed on June 1 - June 10, 2020, and there were 130 respondents. Based on the results of the study, a validity test and a reliability test have been conducted to obtain the feasibility of the study. When the results are feasible then continues by testing the hypothesis, normality, correlation, simple linear regression and multiple regression of the answers given by respondents to find out how much the relationship and influence between variables Price (X1) and Online review(X2) on variable Customer decision (Y). In this research Online review has bigger influence compared to Price. Price and Online Reviews also have a positive and significant influence on customer decisions.

The Determinant Factors of Family Dining Out Behaviours Wiastuti, Rachel Dyah; Thalia Mizutani, Alexandra; Wiyana, Tri; Adiati, Maria Pia; Rashid, Basri
Journal of Business on Hospitality and Tourism Vol 10, No 1 (2024): June 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v10i1.429

This study aims to identify the determinant factors for family dining out behaviors. The primary data was collected from face to face questionnaire to 136 samples with sampling criteria sampling as such family status, Indonesian, and had minimum one dining out experience in the restaurant premises. Data was then analyzed with statistic descriptive and factor analysis. The findings showed that food taste, lack of time, and craving for specific food determined family the most upon deciding to dine out in the restaurant. Meanwhile, younger family tend to be determined more by food quality, while the older by lack of time. Further, despite the family background occupation either as paid- worker or employee, entrepreneur or housewife, all are determined the most by lack of time and food variability. In contrast, least determinant factor were calories consideration, advertisement, and other influenced. It can be concluded that different demographic led to different determinant factors that stimulate family to dine out. In addition, new five factors are formed from the previous eight factors consist of 17 items, which are as health, quality, lifestyle, convenience, and promotion. This study contributes to the of food and beverage literature that emphasizes for specific market of family during dining out in the restaurant

The Determinant Factors of Family Dining Out Behaviours Wiastuti, Rachel Dyah; Thalia Mizutani, Alexandra; Wiyana, Tri; Adiati, Maria Pia; Rashid, Basri
Journal of Business on Hospitality and Tourism Vol. 10 No. 1 (2024): June 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v10i1.429

This study aims to identify the determinant factors for family dining out behaviors. The primary data was collected from face to face questionnaire to 136 samples with sampling criteria sampling as such family status, Indonesian, and had minimum one dining out experience in the restaurant premises. Data was then analyzed with statistic descriptive and factor analysis. The findings showed that food taste, lack of time, and craving for specific food determined family the most upon deciding to dine out in the restaurant. Meanwhile, younger family tend to be determined more by food quality, while the older by lack of time. Further, despite the family background occupation either as paid- worker or employee, entrepreneur or housewife, all are determined the most by lack of time and food variability. In contrast, least determinant factor were calories consideration, advertisement, and other influenced. It can be concluded that different demographic led to different determinant factors that stimulate family to dine out. In addition, new five factors are formed from the previous eight factors consist of 17 items, which are as health, quality, lifestyle, convenience, and promotion. This study contributes to the of food and beverage literature that emphasizes for specific market of family during dining out in the restaurant

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