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All Journal Binus Business Review Jurnal Ilmiah Binary STMIK Bina Nusantara Jaya Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship) Jurnal Manajemen Bisnis Milestone: Journal of Strategic Management Journal of Business, Management and Social Studies Journal of Mutidisciplinary Issues Siber International Journal of Digital Business
Desman Hidayat, Desman
Bina Nusantara University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Milestone: Journal of Strategic Management

 1 
The Mediating Role of Innovation Performance Between Social Media Capability and Business Sustainability in E-Business Setya, Kevin Ganda; Agustinus, Michael; Sugiyanto, Michael Putra; Hidayat, Desman
Milestone: Journal of Strategic Management Vol. 1 No. 1 April 2021
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v1i1.3111

Abstract

The purpose of this study is to find out and analyze the factors of social media capability impact on business sustainability during Covid-19 pandemic. This survey is taken from Jakarta online SMEs. This research is using a quantitative approach method and uses 101 samples. In analyzing data, we use Structural Equation Model (SEM) by using SmartPLS application. Our result shows that social media capability does not have an impact directly on business sustainability but has an impact indirectly mediated by innovation performance. This study suggests that online SMEs should take the advantage of social media capability and make an innovation for their products/services to make their business sustainable.
Co-Authors Agustinus, Michael Alexander, Jonathan Amalia, Veradilla Andhi Bharata, Andhi Andrew, Ferdinand William Angelina Permatasari Apriani Kurnia Suci, Apriani Kurnia Aziz, Ahmad Ghaffar Basri, Amelia Ruwaida Buana, Yud Chandra, Jessen Christian Dedy Syamsuar Hapzi Ali Hartato, Hartato Heryatno, Roni Kusumaningtyas, Ary Wijayati Manise Hendrawaty, Manise Pangestu Wonohardjo, Eduard Prayogi, Budi R. Sapto Hendri Boedi Soesatyo Ramadhani, Dea Nuraini Ramadhanty, Kirana Aulia Ramadhanty Saliha, Gita Khadijatu Santoso, Alvin Setya, Kevin Ganda Setyohadi, Medy Adam Singgih, Danu Rahardja Sugiyanto, Michael Putra Vendy, Vendy Wardana, Peicha Pangestu