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All Journal Jurnal Akuntabilitas Manajemen Pendidikan Jurnal Pengabdian UntukMu NegeRI Jurnal EMT KITA al-Afkar, Journal For Islamic Studies Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam Ikomik: Jurnal Ilmu Komunikasi dan Informasi EKONOMIKA45 re-JIEM (Research Journal of Islamic Education Management) Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Multazam : Jurnal Manajemen Haji dan Umrah JPLED Jurnal Informatika Ekonomi Bisnis Siyasah : Jurnal Hukum Tata Negara Hirarki : Jurnal Ilmiah Manajemen dan Bisnis
Habiburrahman
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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PRODUCT VALUE PROPOSITION, SOURCE INFORMATION, TRUST AND PURCHASE DECISION IN UMRAH TRAVEL SERVICES: A SYSTEMATIC LITERATURE REVIEW Hasrun Afandi UmpuSinga; Iskandar Ali Alam; Habiburrahman; Andala Rama Putra Barusman
Multazam : Jurnal Manajemen Haji dan Umrah Vol. 6 No. 1 (2026): Multazam: Jurnal Manajemen Haji dan Umrah
Publisher : Institut Agama Islam Negeri Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/smk9pp91

Abstract

This study aims to synthesize international journal articles on the relationships among Product Value Proposition, Source Information, Trust, Purchase Intention, and Purchase Decision in the context of Umrah travel services. A Systematic Literature Review (SLR) was conducted, analyzing 42 peer-reviewed articles retrieved from Scopus, Web of Science, ScienceDirect, Emerald Insight, Taylor & Francis Online, SpringerLink, Wiley Online Library, and Google Scholar during 2003–2024, following the PRISMA 2020 guidelines. The findings indicate that Product Value Proposition and Source Information act as initial stimuli reducing uncertainty and forming Trust. Trust then strengthens Purchase Intention, which subsequently leads to Purchase Decision. This study contributes to the literature by integrating Asymmetric Information Theory, Signaling Theory, Trust Theory, and the Theory of Planned Behavior into a conceptual framework specific to Umrah travel services, addressing both theoretical gaps and practical implications for PPIU providers.
Co-Authors Afrina, Cut Agustina Berliana Aji, Handaru Baskara Amrullah Anggra Martha Yudha Atiqullah Bagas Adriansyah Barusman, Andala R P Dina Fauziah Fayiz, Zidan Muhammad Fikri, Khusnul Hasrun Afandi Umpusinga Hendra Irawan Ikhsan, Mukhlis Ilham Kurniawan Irene Vincentia Rudi Iskandar Ali Alam Ismi Noerul Izzah Iwin Ardyawin Karno Dinata, Karno Kurnia Wahyuni Lia Yuliana M. Syaikhdana Rahman Palo Mannan, Abd Marno Marsella Silvia Masrurah Mei Liana Fransiska Mugni Assapari Muhammad Mugni Assapari Muhammad Saiful Haq Nur Hazlinda Safitri Rangga Asdika Maulana Ravika, Reza Rijal Khoirul Anam Rosa Kamelia Satriawan Siti Anisatul Husnawati Tamba, Nela Ardiansih Winda Hapsari Maharani Wiwin Aditia Wulandia, Selsa