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All Journal JMM (Jurnal Masyarakat Mandiri) Jurnal Ekonomi International Journal of Multidisciplinary Research of Higher Education (IJMURHICA) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Scientific Journal of Management and Business
Avianita Rachmawati
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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THE EFFECT OF BRAND TRUST, BRAND IDENTIFICATION AND BRAND COMMITMENT ON BRAND LOYALTY OF SHOES SPORTS Avianita Rachmawati; Sutrisno Sutrisno; Saiful Saiful
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Business growth is currently growing rapidly, where competition is very tight, making many sports shoe companies continue to improve quality according to current trends. 2020 was a tough year for companies due to the covid 19 pandemic. So many companies are competing to create the advantages of their respective company brands so that they can always compete with existing brands. So this research was conducted with the aim of knowing the effect of brand trust, brand identification, brand commitment and brand loyalty on sports shoe brands. The method used is secondary data, where the data collected is 315 respondents. In this study researchers used a sample size of 10:1
PENYAMAAN PERSEPSI DAN KOMITMEN PELAKSANAAN PROGRAM PENGEMBANGAN DESA SENTRA KOPI AGROFORESTRY Wahyuni, Sri; Londa, Maria Adelvin; Rachmawati, Avianita; Wahyuni, Yuyun; Siga, Frederikus; Saputri, Aziza Dwi
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 6 (2024): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i6.26724

Abstract

Abstrak: Sosialisasi dan FGD untuk meningkatkan soft skill mitra dalam rangka penyamaan persepsi dan membangun komitmen dalam pelaksanaan program merupakan salah satu tahapan penting dari rangkaian aktivitas program pendampingan pengembangan desa sentra kopi agroforestry. Persepsi, pemahaman dan komitmen yang baik menjamin ketercapaian dari tujuan program serta keterlibatan mitra pada setiap aktivitas. Kegiatan ini merupakan salah satu tahapan dari rangkaian kegiatan PKM pendampingan desa mitra. Kegiatan ini dilakukan diawal program melalui penyampaian materi berkenaan dengan aktivitas yang akan berlansung selama 3 tahun dan capaiannya. Mitra sasaran adalah Kelompok Tendambonggi 2 dan Gaharu sebanyak 40 orang. Selain sosialisasi, FGD juga dilakukan untuk pemetaan dan distribusi peran setiap peserta dalam pelatihan maupun pendampingan selama program berjalan. Kegiatan ini berlangsung di Kantor DesaTendambonggi selama7 jam aktivitas. Hasil kegiatan meningkatkan pemahaman mitra tentang program sebesar 53,45%, dan 100% mitra memperoleh peran dan tanggungjawab untuk setiap sesi program. Sementara itu, kesertaan petani dilihat dari kehadiran petani dalam mengikuti aktivitas program sebanyak 6x kegiatan sebesar 95%.Abstract: Socialization and FGD to improve partners' soft skills in order to equalize perceptions and build commitment in program implementation is one of the important stages of a series of activities for the development of agroforestry coffee center villages. Good perception, understanding and commitment ensure the achievement of program objectives and partner involvement in each activity. This activity is one of the stages in a series of PKM activities assisting partner villages. This activity is carried out at the beginning of the program by delivering material regarding activities that will take place over 3 years and their achievements. The target partners are the Tendambonggi 2 and Gaharu groups with 40 people. Apart from socialization, FGDs were also carried out to map and distribute the roles of each participant in training and mentoring during the program. This activity took place at the Tendambonggi Village Office for 9 hours of activity. The results of the activity increased partners' understanding of the program by 53.45%, and 100% of partners acquired roles and responsibilities for each program session. Meanwhile, farmer participation can be seen from the presence of farmers in taking part in 6x program activities, amounting to 97.5%. 
Mediating Effects of Innovation Capability on Market Orientation and Community Economic Enterprise Performance Rachmawati, Avianita; Surya, Surya
International Journal of Multidisciplinary Research of Higher Education Vol 8 No 2 (2025): (April) STEM, Education, Religion Studies, Social Sciences and Economic Developme
Publisher : Islamic Studies and Development Center in Collaboration With Students' Research Center Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ijmurhica.v8i2.269

Abstract

Innovation is one of the important keys in improving the competitiveness and sustainability of community economic enterprises. This study aims to analyze the mediating effect of innovation capability on market orientation and community economic business performance. This research uses a quantitative method with a survey type. Data sources were taken using a questionnaire with a total of 52 questionnaire items. Data from the questionnaire was taken from 150 respondents from a total population of 218. All data were correlation analyzed using SEM & PLS software version 3. The results showed that market orientation directly has a significant effect on innovation capability and community economic business performance. Indirectly, market orientation mediated by innovation capability has a significant influence on community economic enterprise performance. This study found that innovative capabilities and market focus have a real impact in determining the success of community economic enterprises. This finding is expected to contribute and information specifically to community economic businesses regarding the mediating role of innovation capabilities in the relationship between market orientation and community economic business performance.
Pengaruh Orientasi Belanja, Kepercayaan, dan Pengalaman Pembelian Terhadap Minat Beli Belanja Online Wahyuni, Ayu; Rachmawati, Avianita; Langga, Lambertus
SCIENTIFIC JOURNAL OF MANAGEMENT AND BUSINESS (SJMB) Vol. 4 No. 2 (2024): VOLUME 04 NOMOR 02 TAHUN 2024
Publisher : Program Studi Manajemen Universitas Flores

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/sjmb.v4i2.5539

Abstract

Penelitian ini bertujuan untuk mengetahui sejauh mana pengaruh orientasi belanja, kepercayaan, dan pengalaman pembelian sebelumnya terhadap minat beli belanja online Mahasiswa Fakultas Ekonomi Universitas Flores Ende. Dengan jumlah sampel sebanyak 100 responden melalui metode purposive sampling. Penelitian ini menggunakan analisis regresi linear berganda dengan bantuan software SPSS. Hasil penelitian menunjukan bahwa 1). orientasi belanja memiliki pengaruh yang signifikan terhadap minat beli belanja online pada Mahasiswa Fakultas Ekonomi Universitas Flores Ende dengan nilai thitung sebesar 2,888 > ttabel 1,66071 dan tingkat signifikansi 0,005 < 0,05; 2) Kepercayaan memiliki pengaruh yang signifikan terhadap minat beli belanja online pada Mahasiswa Fakultas Ekonomi Universitas Flores Ende dengan nilai thitung sebesar 3,806 > ttabel 1,66071 dan tingkat signifikansi 0,000 < 0,05 3) Pengalaman pembelian memiliki pengaruh yang signifikan terhadap minat beli belanja online pada Mahasiswa Fakultas Ekonomi Universitas Flores Ende dengan nilai thitung sebesar 3,083 > ttabel 1,66071 dengan tingkat signifikansi 0,003 < 0,05; 4) Presentasi sumbangan pengaruh variabel independen diantaranya variabel orientasi belanja, kepercayaan, dan pengalaman pembelian secara simultan terhadap variabel minat beli belanja online Mahasiswa Fakultas Ekonomi Universitas Flores Ende sebesar 47,6 % dan sisanya sebesar 52,4 % dijelaskan oleh variabel lain yang tidak dijelaskan dalam model penelitian.
PELATIHAN MANAJEMEN WIRAUSAHA TANI DAN MOTIVASI BAGI PETANI Avianita Rachmawati; Agnes Patrisia Jhonson Koten; Paulina Nenu Deo; Maria Lusitania Wolo; Maria Fitriani Talia Goma
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 1 (2025): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i1.28433

Abstract

Abstrak: Desa Tendambonggi memiliki permasalahan mendasar seperti rendahnya produktivitas hasil produksi kopi, harga kopi tidak stabil, rendahnya pendapatan petani, dan banyaknya unit keuangan ilegal. Permasalahan berikutnya adalah minimnya pengetahuan petani mengenai manajemen pengelolaan kebun kopi, hal ini dilatar belakangi Sebagian besar pandangan petani belum menganggap kebunnya sebagai sumber usaha profesional. Maka dari itu, tim pengabdian masyarakat memandang urgent untuk mengadakan pelatihan dengan tujuan meningkatkan pengetahuan dan ketrampilan manajerial wirausaha kopi dan mengubah mindset entrepreneurship. Metode kegiatan diawali dan diakhiri dengan instrument pre test dan post test dengan total jumlah pertanyaan sebanyak 30 item. Teknik penyampaian dengan metode diskusi dan workshop. Kelompok sasaran kegiatan adalah perangkat desa, Badan Permusyawaratan Desa, dan para petani dengan jumlah mitra 32 orang, serta mahasiswa peserta KKN tematik Uniflor. Selama kegiatan, Peserta aktif berdiskusi dan melakukan praktik simulasi untuk memetakan permasalahan kebun dan potensi kebun serta simulasi pencatatan laporan keuangan. Kegiatan berlangsung efektif dan terjadi peningkatan pemahaman sebesar 80%, perubahan pandangan dan perolehan wawasan serta skill baru dari para peserta sasaran.Abstract: Tendambonggi Village has fundamental problems such as low productivity of coffee production, unstable coffee prices, low income of farmers, and many illegal financial units. The next problem is the lack of knowledge of farmers regarding coffee farm management, this is due to the fact that most farmers do not consider their farms as a source of professional business. Therefore, the community service team considers it urgent to conduct training with the aim of increasing the knowledge and managerial skills of coffee entrepreneurs and changing the entrepreneurship mindset. The activity method begins and ends with a pre-test and post-test instrument with a total of 30 questions. The delivery technique used discussion and workshop methods. The target groups were village officials, the Village Consultative Body, and farmers with a total of 32 partners, as well as students participating in the Uniflor thematic KKN. During the activity, participants actively discussed and practiced simulations to map garden problems and garden potential as well as simulations of recording financial reports. The activity was effective and there was an 80% increase in understanding, a change in outlook and the acquisition of new insights and skills from the target participants.
Pengaruh Efektivitas Media Sosial, Harga Tiket dan Fasilitas Pelayanan Wisatawan Terhadap Keputusan Berkunjung Stemim, Orinava; Rachmawati, Avianita; Jamu, Maria Endang
SCIENTIFIC JOURNAL OF MANAGEMENT AND BUSINESS (SJMB) Vol. 5 No. 1 (2025): VOLUME 05 NOMOR 01 TAHUN 2025
Publisher : Program Studi Manajemen Universitas Flores

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/sjmb.v5i1.5670

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh efektivitas media sosial, harga tiket dan fasilitas pelayanan wisatawan terhadap keputusan berkunjung ke taman nasional kelimutu. Populasi yang diambil dari penelitian ini adalah wisatawan yang berkunjung ke taman nasional kelimutu dengan jumlah sampel sebanyak 100 0rang. Metode pengambilan sampel menggunakan probability sampling. Teknik pengumpulan data menggunakan kuesioner dan dokumentasi. Hasil penelitian ini menunjukan bahwa efektivitas media sosial, harga tiket, dan fasilitas pelayanan secara simultan berpengaruh terhadap keputusan berkunjung ke Taman Nasional Kelimutu hasil dengan hasil uji Re sebesar 0.502
Peran Mediasi Job Satisfaction pada Hubungan Employee Engagement Terhadap Organizational Citizenship Behavior (OCB) di SMK Negeri 1 Ende Albertus Jao Ndu; Avianita Rachmawati; Imaculata Fatima
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i1.5373

Abstract

This research aims to find out whether employee engagement has an effect on organizational citizenship behavior, employee engagement has an effect on job satisfaction, job satisfaction has an effect on organizational citizenship behavior and job satisfaction mediates a direct effect on organizational citizenship behavior in teachers at SMK N 1 Ende. This research used a descriptive and causal approach with a sample size of 136 teachers at SMKN 1 Ende. Data collection techniques were obtained from questionnaires distributed to respondents and data testing using the SPSS version 26 application. The research results of the variables employee engagement (X), job satisfaction (Z) and organizational citizenship behavior (Y) show that employee engagement positive influence on organizational citizenship behavior, employee engagement positive influence on Job Satisfaction, Job Satisfaction positive influence on Organizational Citizenship Behavior, Job Satisfaction mediating direct influence employee engagement to Organizational Citizenship Behavior gteacher at SMKN 1 Ende. The results of this research explain that Job Satisfaction mediating direct influence employee engagement to Organizational Citizenship Behavior gteacher at SMKN 1 Ende.
Peran Mediator Kekuatan Brand Ambasador terhadap Hubungan antara Resonances Merk dan Word of Mouth pada Keputusan Pemilihan Produk Lending di Bank Negara Indonesia Cabang Ende Azis, Mohamad Nur H. Abdul; Hamid, Mansyur Abdul; Rachmawati, Avianita
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 2 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i2.5668

Abstract

Marketing communication strategies using brand ambassadors are often applied by companies in promoting products that will be marketed to consumers so that they are right in making decisions. Brand Resonances can change the behavior caused by brand loyalty such as repeat purchases and participating in activities held by the company’s brand. Usually consumers before making a purchase will look for information about a product so that word of mouth can also be a powerful source information in influencing consumer purchasing decisions. Banks need a holistic and systematic strategy to reimagine and reinvent their business around digital technology competencies to emerge as a truly digital entity.
Co-Authors Agnes Patrisia Jhonson Koten Albertus Jao Ndu Ayu Wahyuni Azis, Mohamad Nur H. Abdul I Ketut Suada IMACULATA FATIMA Lambertus Langga mansyur abdul hamid Maria Adelvin Londa Maria Endang Jamu Maria Fitriani Talia Goma Maria Lusitania Wolo Paulina Nenu Deo Saiful Saiful Saputri, Aziza Dwi Siga, Frederikus Sri Wahyuni Stemim, Orinava Surya Surya Yuyun Wahyuni