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Customer Orientation sebagai penentu Kinerja Usaha yang dimediasi oleh perilaku inovasi dan innovativeness pada UMKM bidang produksi Handicraft di Kota Medan Nadila Syaztika Dilla; Sarah Imelda; T Lyaza Tahura
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 2 No 1 (2022): Edisi Januari
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

This study aims to determine customer orientation as a determinant of business performance whichis mediated by innovation behavior and innovativeness in MSMEs in the field of handicraftproduction in Medan City. The research design of moderated multiple linear regression analysis isused as an analytical tool to determine how the influence between the independent and dependentvariables is moderated by the moderating variable. This research uses associative research with aquantitative approach. The population and samples in this study, namely to fill out the google formquestionnaire based on the owners and employees of the Handicraft SMEs, the population based ongender, based on age (20-60 years), based on the length of business establishment (1-20 years) asample of 100 owners Handicraft business in Medan City.The results show that customer orientationhas a significant effect on business performance (t count 3,007 and significance 0.000 <0.05),customer orientation has a positive and significant effect on innovation behavior (t count 5.741 andsignificance 0.000 <0.05), customer orientation has a significant effect on innovativeness (t count5.212 and significance 0.00 < 0.05), innovativeness has a significant effect on business performance(t count 2.256 and significance 0.026 < 0.05), innovation behavior has no significant effect onbusiness performance (t count -1.253 and significance 0.213> 0.05), innovation behavior mediatescustomer orientation towards business performance (t count 0.0014 and significance 0.00 <0.05)innovativeness mediates customer orientation towards business performance (t count 0.015 andsignificance 0.00<0 ,05 )

Pengaruh Kualitas Pelayanan dan Citra Perusahaan terhadap Loyalitas Pelanggan J Jamaluddin; Tengku Liza Tahura Chairunnisa; Bambang Irawan
JaManKu: Jurnal Manajemen dan Kewirausahaan Vol 3 No 2 (2022): Artikel Februari 2022
Publisher : Universitas Harapan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35447/jamanku.v3i2.630

One of the Strategies that the Company can do in order to survive in competition is to increase service quality. Moreover, to get a positive image of its product, the company should increase its image, which would increase sales. This research aimed to test whether service quality and corporate image affect customer loyalty. The type of research used is associative. This research was conducted by distributing questionnaires to 147 customers with a random sampling method. The research used, multiple linear regression analysis, and teohilever. The results showed that partial service quality has a significant influence on customer purchases in PT. Pokhphand, while the price has not had a significant influence on customer loyalty in PT. Pokhphand Jaya Farm. Simultan early, Service quality and company image significantly affect customer loyalty. Therefore the company should aggressively improve the Service Quality and approach my wards’ customers to find out whether the company image will increase customer loyalty in PT. Pokhphand Jaya Farm.

Analisis Pengaruh Shopping Lifestyle dan Fashion Involvement Terhadap Impulse Buying Behavior Melkyory Andronicus; Lyza Tahura Chairunnisa; indah rizky aryanti
JaManKu: Jurnal Manajemen dan Kewirausahaan Vol 4 No 1 (2022): Artikel Agustus 2022
Publisher : Universitas Harapan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35447/jamanku.v4i1.634

The research was done at Zara and H&M customers in the famous shopping mall in Medan. The purpose of this research was to know the influence given by Shopping Life Style and Fashion involvement on Impulse Buying Behavior in consumer buying activity. The type of research used was associated with the study population which was consumers who visited Sun Plaza Medan with an estimated 950 people per day except for Saturday and Sunday. The sampling was a random sample with the Slovin formula so the number of samples was 91 respondents. Sources of research data that was primary data with data collection technique that was survey and observation. Data analysis techniques used multiple linear regression, classical assumption test, and hypothesis test. Based on the results of the research conducted, it could be submitted that partially and simultaneously Shopping lifestyle and Fashion involvement significantly influenced impulsing buying behavior study at ZARA and H & M consumers in Sun Plaza Medan. Shopping lifestyle and Fashion involvement have a very strong relationship with impulsing buying behavior. Impulsing buying behavior could be explained by Shopping lifestyle and Fashion involvement equal to 80,6% and the other equal to 19,4% could be explained by another variable which not examined.

PENGARUH QUALITY OF WORK LIFE, BUDAYA ORGANISASI DAN AFFECTIVE COMMITMENT TERHADAP KEPUASAN KERJA DI PT. CAHAYA KAWI ULTRA POLYINTRACO MEDAN Ahmad Ardhani Lubis; Teguh Setiawan; Lyza Tahura Chairunnisa
Jurnal Warta Dharmawangsa Vol 17, No 4 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v17i4.3830

PENGARUH QUALITY OF WORK LIFE, BUDAYA ORGANISASI DAN AFFECTIVE COMMITMENT TERHADAP KEPUASAN KERJA DI PT. CAHAYA KAWI ULTRA POLYINTRACO MEDAN Ahmad Ardhani Lubis; Teguh Setiawan; Lyza Tahura Chairunnisa
Jurnal Warta Dharmawangsa Vol 17, No 4 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v17i4.3830

Budaya Organisasi Memediasi Pengaruh Kepemimpinan Transformasional Terhadap Kinerja Karyawan Pada Pusat Penelitian Kelapa Sawit (PPKS) Medan Riecita Chailla Thania; Sarah Imelda; T. Lyza Tahura CH
VALUE Vol 5 No 1 (2024): Edisi April 2024 - September 2024
Publisher : PRODI AKUNTANSI FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS TJUT NYAK DHIEN (UTND)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/value.v5i1.1265

Penelitian ini bertujuan untuk mengidentifikasi pengaruh kepemimpinan transformasional terhadap budaya organisasi serta untuk mengetahui dampak kepemimpinan transformasional dan budaya organisasi terhadap kinerja karyawan secara parsial. Selain itu, penelitian ini juga bertujuan untuk mengkaji pengaruh kepemimpinan transformasional terhadap kinerja karyawan melalui budaya organisasi pada Pusat Penelitian Kelapa Sawit (PPKS) Rispa Medan. Populasi penelitian ini mencakup seluruh karyawan PPKS Rispa Medan yang berjumlah 123 orang, di mana seluruh populasi tersebut dijadikan sampel dengan teknik penarikan sampel jenuh. Teknik purposive sampling digunakan dalam penelitian ini. Metode analisis yang diterapkan adalah path analysis. Hasil penelitian menunjukkan bahwa kepemimpinan transformasional memiliki pengaruh positif dan signifikan terhadap kinerja karyawan, budaya organisasi juga memiliki pengaruh positif dan signifikan terhadap kinerja karyawan, serta kepemimpinan transformasional memiliki pengaruh positif dan signifikan terhadap budaya organisasi. Lebih lanjut, kepemimpinan transformasional memiliki pengaruh positif dan signifikan terhadap kinerja karyawan melalui budaya organisasi

Analisa Faktor Yang Mempengaruhi Organizational Citizenship Behavior Karyawan PT.Bank Sumut Kantor Pusat Medan Amri Anshah; Tengku Lyza Tahura; Hafriz Rifki Hafas
Jurnal Ekonomi Bisnis Digital Vol 1 No 2 (2022): Research Article Volume 1 Issue 2 July 2022
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebidi.v1i2.35

Abstract: This study aims to analyze the significant influence of organizational climate, employee engagement, work palcement and organizational commitment on the organizational citizenship behavior of PT. Central Sumatera Bank Medan. The total population in this study amounted to 531 employee and use 84 employee as a sample. The analysis technique used is multiple regression analysis. The results showed that organizational climate, work placement and organizational commitment had a significant effect on organizational citizenship behavior and employee engagement had a not significant effect on organizational citizenship behavior at PT. Central Sumatera Bank Medan. As simultan effect the organizational climate, employee engagement, work placement and organizational commitment had a significant effect on organizational citizenship behavior at PT. Central Sumatera Bank. Abstraksi: Penelitian ini bertujuan untuk menganalisis pengaruh signifikan iklim organisasi, keterlibatan pegawai, penempatan kerja, komitmen organisasi terhadap Organizational Citizenship Behavior pada PT. Bank Sumut Kantor Pusat Medan. Jumlah populasi dalam penelitian ini adalah berjumlah 531 pegawai dan sampel yang diambil sebanyak 84 pegawai PT.Bank Sumut Kantor Pusat. Teknik analisis yang digunakan adalah analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa budaya iklim organisasi, penempatan kerja dan komitmen organisasi berpengaruh signifikan terhadap OCB sedangkan keterlibatan pegawai tidak berpengaruh signifikan terhadap OCB pada PT. Bank Sumut Kantor Pusat Medan. Secara simultan iklim organisasi, keterlibatan pegawai, penempatan kerja dan komitmen organisasi berpengaruh signifikan terhadap OCB pada PT. Bank Sumut Kantor Pusat Medan.

Pengaruh Beban Kerja Dan Kompensasi Terhadap Kepuasan Kerja Pada PT. Indako Trading Coy Muhammad Areka Taruna; Tengku Lyza Tahura; Hafriz Rifki Hafas
Jurnal Ekonomi Bisnis Digital Vol 1 No 3 (2022): Research Article Volume 1 Issue 3 Nopember 2022
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebidi.v1i3.113

Penelitian ini bertujuan untuk mengetahui pengaruh beban kerja terhadap kepuasan kerja, untuk mengetahui kompensasi terhadap kepuasan kerja dan untuk mengetahui pengaruh beban kerja dan kompensasi terhadap kepuasan kerja. Jumlah populasi dalam penelitian ini adalah 114 responden dan dengan menggunakan teknik penarikan sampel jenuh. Teknik analisis yang digunakan adalah regresi linier berganda. Hasil penelitian menunjukkan bahwa beban kerja berpengaruh positif dan signifikan terhadap kepuasan kerja pada PT. Indako Trading Coy Medan. Kompensasi berpengaruh positif dan tidak signifikan terhadap kepuasan kerja pada PT. Indako Trading Coy Medan. Beban kerja dan kompensasi berpengaruh positif dan signifikan terhadap kepuasan kerja pada PT. Indako Trading Coy Medan. Kata kunci: Beban Kerja, Kompensasi, Kepuasan Kerja

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