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All Journal Jurnal Pengabdian Masyarakat Sains dan Teknologi Safari : Jurnal Pengabdian Masyarakat Indonesia INCOME: Indonesian Journal of Community Service and Engagement Jurnal Masyarakat Mengabdi Nusantara Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Manajemen dan Ekonomi Kreatif Jurnal Informasi Pengabdian Masyarakat Journal of Management and Social Sciences Jurnal Pengabdian Masyarakat Indonesia Sejahtera Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Jurnal Teknologi Pangan dan Ilmu Pertanian Maslahah: Jurnal Manajemen dan Ekonomi Syariah
Mu’tasim Billah
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Literasi: Jurnal Pengabdian Masyarakat dan Inovasi

 1 
Strategi Pemasaran Dengan Pendekatan Marketing Mix Batik Ayu Gestar Gedog, Kota Blitar Rachma Yasin; Ahmada Rifqi Zulfahmi; Brilian Valentia Stevani; Ni Kadek Galuh Anjani; Nathania Grace Edwin; Fahira Nisa Aini; Mu’tasim Billah
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (230.204 KB) | DOI: 10.58466/literasi.v2i2.515

Abstract

Batik, a culture of Indonesia and is a form of high-quality ancient art. Batik industry in Indonesia is usually in the form of Small and Medium Enterprises and has become some people’s livelihood. UNESCO’s acknowledgment of Batik as a world heritage has an impact on the increasing batik industry. One of the batik producers in Gedog, Sananwetan, Blitar City which is Batik ayu Gestar has some problems that slow down their business starting from production to promotional problems such as digital marketing. Therefore, this activity is an effort for Batik Ayu Gestar in order to understand the importance of digital marketing, marketing mix, and provide opportunities to be able to apply the marketing mix process based on consumer needs and wants through social media. This service activity is carried out as a Focus Group Discussion. The results obtained are partner empowerment through FGDs regarding digital marketing, consistency of brand identity, creation of an Instagram, education on price consistency before and after the pandemic, and coordinating collective production processes for groups. In conclusion, Batik Ayu Gestar can understand and implement marketing strategies with the 4P Marketing Mix approach in this digital era.
Co-Authors Achmad Arsa Abdillah Madjid Ahmada Rifqi Zulfahmi Amilia Eka Putri Aptania Fairuz Wardani Assyfaul Baity Zuraj Atika Permata Sari Aulia Nida’ul Husna Bella Mega Riswanti Brilian Valentia Stevani Cendhy Rezky Adi Vitara Cintia Nur Halimatussa’diyah Daffa Samdya Adabi Selay Dammandtyo Tegar Samudra Dea Amira Dewandari Dewa Aldiansyah Dimas Oktorio Fadilla Dona Wahyuning Laily Dzikri Kurniawan Eka Satya Nugraha Elif Putri Anggraini Ellisa Adelia Erin Dwi Cahyani Fahira Nisa Aini Faiza Aulia Novadinastia Farrah Ayu Rashida Firnaz Seiff Fitri Destriani Ida Bagus Anindya Hariwicaksana Ihtadat Alam Makarima Mainun Ika Lestari Ilham Nuril Fitri Huda Indira Reva Labibah Kevin Khanza Pangestu Khansa Florensa Ervanto Lucya Natalie Maharani Nur Rokhmah Akhsanti Mariska Angelina Marsha Amanda Fahrasyahda Maulana Muhammad Daffa Mayga Putri Shabella Maylinda Aristrinada Shyafira Moch. Nur Syamsi Mochammad Firmansyah Moh Heru Alfin Maulana Muhammad Iqbal Muhammad Sabil Ghifarian Muhammad Zidan Al Aziz Rahmatullah Muhammad Zidhan Arifianto Nadhiya Hana Aushafina Naila Aisyah Putri Nailatun Ni’mah Nanang Qosim Nathania Grace Edwin Ni Kadek Galuh Anjani Ni Putu Kania Devya Nurul Aulia Dewi Putri Abidah Fauziyyah Putry Hafsyah Maulidinna Nurrul Qeisha Firmansyah Rachma Yasin Rafika Athiyah Kurniawan Rahila Iftikhar Regita Ayudhea Permata Putri Resanda Putra Sulistiono Retno Dwi Astutik Rusdi Alim Wibawa Jati Sarah Putri Madania Selvia Selvia Sheily Novitasari Sinta Nur Aini Siti Hawa’ Octaviani Siti Rohmah Sulis putri dewi Taysa Adila Ubay Huse Wardah Ainiyah Zawawi Zawawi Zein, Selina Ashilah