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All Journal Jurnal Pengabdian Masyarakat Sains dan Teknologi Safari : Jurnal Pengabdian Masyarakat Indonesia INCOME: Indonesian Journal of Community Service and Engagement Jurnal Masyarakat Mengabdi Nusantara Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Manajemen dan Ekonomi Kreatif Jurnal Informasi Pengabdian Masyarakat Journal of Management and Social Sciences Jurnal Pengabdian Masyarakat Indonesia Sejahtera Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Jurnal Teknologi Pangan dan Ilmu Pertanian Maslahah: Jurnal Manajemen dan Ekonomi Syariah
Mu’tasim Billah
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat

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Strategi Peningkatan Branding Usaha Mikro Kecil Dan Menengah Desa Pulosari Melalui Kegiatan Pengabdian Masyarakat Maylinda Aristrinada Shyafira; Taysa Adila; Mariska Angelina; Eka Satya Nugraha; Dammandtyo Tegar Samudra; Mu’tasim Billah
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 1 No. 3 (2023): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v1i3.400

Abstract

MSMEs are particularly important to Indonesia's economic expansion. Up to 61.9% of the country's GDP is made up of MSMEs. When considered in part, the majority of MSMEs in the micro and small business category still struggle with numerous issues that prevent them from producing their best work. Many MSMEs lack a business strategy, making it difficult for MSMEs players to access the market effectively. In order to get the best outcomes, the goal of producing this article is to offer aid in maximizing the performance of MSMEs that have been active in Indonesia. The FGD (Focus Group Discussion) approach and socialization are used in the implementation method. The purpose of this journal was to pinpoint issues with MSMEs in Pulosari Village. The findings of this study demonstrate that MSMEs in Pulosari Village operate without a business strategy.
Co-Authors Achmad Arsa Abdillah Madjid Ahmada Rifqi Zulfahmi Amilia Eka Putri Aptania Fairuz Wardani Assyfaul Baity Zuraj Atika Permata Sari Aulia Nida’ul Husna Bella Mega Riswanti Brilian Valentia Stevani Cendhy Rezky Adi Vitara Cintia Nur Halimatussa’diyah Daffa Samdya Adabi Selay Dammandtyo Tegar Samudra Dea Amira Dewandari Dewa Aldiansyah Dimas Oktorio Fadilla Dona Wahyuning Laily Dzikri Kurniawan Eka Satya Nugraha Elif Putri Anggraini Ellisa Adelia Erin Dwi Cahyani Fahira Nisa Aini Faiza Aulia Novadinastia Farrah Ayu Rashida Firnaz Seiff Fitri Destriani Ida Bagus Anindya Hariwicaksana Ihtadat Alam Makarima Mainun Ika Lestari Ilham Nuril Fitri Huda Indira Reva Labibah Kevin Khanza Pangestu Khansa Florensa Ervanto Lucya Natalie Maharani Nur Rokhmah Akhsanti Mariska Angelina Marsha Amanda Fahrasyahda Maulana Muhammad Daffa Mayga Putri Shabella Maylinda Aristrinada Shyafira Moch. Nur Syamsi Mochammad Firmansyah Moh Heru Alfin Maulana Muhammad Iqbal Muhammad Sabil Ghifarian Muhammad Zidan Al Aziz Rahmatullah Muhammad Zidhan Arifianto Nadhiya Hana Aushafina Naila Aisyah Putri Nailatun Ni’mah Nanang Qosim Nathania Grace Edwin Ni Kadek Galuh Anjani Ni Putu Kania Devya Nurul Aulia Dewi Putri Abidah Fauziyyah Putry Hafsyah Maulidinna Nurrul Qeisha Firmansyah Rachma Yasin Rafika Athiyah Kurniawan Rahila Iftikhar Regita Ayudhea Permata Putri Resanda Putra Sulistiono Retno Dwi Astutik Rusdi Alim Wibawa Jati Sarah Putri Madania Selvia Selvia Sheily Novitasari Sinta Nur Aini Siti Hawa’ Octaviani Siti Rohmah Sulis putri dewi Taysa Adila Ubay Huse Wardah Ainiyah Zawawi Zawawi Zein, Selina Ashilah