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Elvi Yenie, Elvi
Fakultas Teknik, Universitas Riau
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Journal : JUARA: JURNAL WAHANA ABDIMAS SEJAHTERA

 1 
PELATIHAN DIGITAL MARKETING, BRANDING DAN PEMASARAN ONLINE BERBASIS MARKETPLACE DAN SOSIAL MEDIA BAGI PENGEMBANGAN USAHA SAGU LICIOUS UNIT KEWIRAUSAHAAN MAHASISWA Musbar, Hafidawati; Yenie, Elvi; Zahrina, Ida; Johan, Vonny Setiaries; Eriyati, Eriyati; Irfandy, Bagus Duhan; Islamy, Muhammad Agung
JUARA: Jurnal Wahana Abdimas Sejahtera Volume 4, Nomor 1, Januari 2023
Publisher : Jurusan Teknik Lingkungan Fakultas Arsitektur Lanskap dan Teknologi Lingkungan, Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/juara.v4i1.16155

Abstract

Sago Licious is a student business at the University of Riau which is engaged in the production and marketing of processed sago-based products that was founded in 2020, this business continues to grow and has become one of the MSMEs that is slowly exploring the market in Meranti Islands Regency. However, the obstacle that is a big obstacle for business units today is weak marketing because it only focuses on meeting local needs and does not fully understand how to utilize the marketplace and social media as a capable digital marketing tool. In addition, promotion and branding patterns have not been implemented optimally. Therefore, this training is carried out as a means of increasing partners' knowledge. After the training, it is hoped that the output produced will be partners able to implement the correct marketing strategy, develop market share based on digital marketing and be able to apply branding and promotion concepts appropriately. This activity begins with a site survey and coordination with partners to identify problems. Next, a brainstorming was carried out with the PkM team to determine the solutions to be offered to partners, then an offline FGD was carried out to describe the program along with the schedule of activities to be carried out. The result of this activity was the marketing development of the Sago Licious Student Entrepreneurship Unit, the activities went well and smoothly and there were interactive discussions between resource persons and activity participants, participants also easily understood the material with clear presentation of the material and easy-to-understand training modules
Co-Authors -, Aryo Sasmita -, nur faizah Abdil Aziz Al Hakim Abdul Manan Adi Putra Pratama Adrianto Ahmad Agustariza, Alen Amarullah Amarullah Amri, Idral Andhini Getha Kusuma Arga Aflyn Febrina H Aryo Sasmita Asward, Mayshara Atria Martina Atria Martina Azzah Fizda Bochari - Bonita Esther FS Bunga Fitriani Gumadita Chaniago Chaniago Chrysty Elesa Hutauruk David Andrio Desce P Simarmata, Stella Desmawita, Dwi Desmawita, Dwi Desra Shinta Hasri Dicky Maulana Dikki Awanda Dispriana, Nurmala Dwi Laura Pramita Edward Edward Edward Hs Edward HS Edward, Edward Efpia Naomi Yohana Tambunan Elgina May Lestari Elianora - Eriyati Eriyati, Eriyati Ester Melinda Evia Yoana Fatiha Rizqa Feranita Feranita Floria Christin Grethy Asmara Sitorus Hafidawati, Hafidawati Hany Susanti Pangaribuan Hardyan, Rici Hatflan Erico Rambe Helviana Dwika Herfi Rahmi Hotni Lamtiar Husni, Afdaul Ida Zahrina Ifni Rimijuna Imam Suprayogi Irfandy, Bagus Duhan Irpan Syafrianda Islamy, Muhammad Agung Ivnaini Andesgur Iwan Kurniawan Jaspi, Khalika Jecky Asmura Jessar Hendrianto Jhon Armedi Pinem Joleha, Joleha Khairani, Syafrida Khairat, Nur Khalidazia Putri Lidya Astuti Lilis Anggreani Lira Aulia Wahyuni, Lira Aulia Lita Darmayanti Loisa Rosalia Sitompul Martin, Dicky Mayang Sari Maysha Permata Sari Megah Mulia Ginting Miftahul Ulum Mareta Miska Alemina Ginting Muhamad Ghifar Alharis Muhammad Fajri Chaniago Muhammad Reza Musbar, Hafidawati Mutia Khairunnisa Naomi Ebinasari BR Sembiring Naufal, Hafiz Aulia Niko Ronaldo P. S Nora Aprilin Novebriantika Novebriantika Novita Faradisha Novriandi, Rizky Nurfajri, Nabila Pope Jessica Sirait Pretty Nova M H Priscilia P Girsang, Yemima Priyambada, Gunadi Purwoko, Agus Putra, Anggara Putri, Dini Riskiana Putri, Novia Eka Queen Destya Rahmadani Mutia Ramida Elisa Kristiani Simanjuntak Rani Ariyanti Refvi Gusvita Sari Rezeki, Muhammad Dio Ricki Gunawan Rosdinar Hasibuan Rudi Setiawan Ryan Renaldi Sally Mandari Santi Dwi Putri Santoso Nugroho Sari, Nurriya Mayang Sari, Siti Setiaries, Vonny Sheilviana Angela Shinta Elystia Shinta Nurdiyanti Silvi Nora Sinta Sinta Sisri Wantri Sanjaya Manalu Siti Aisyah Sukma Solly Aryza Sri Armita Sari Sri Rezeki Muria Suci Sukmawati Syafdika Sari Siregar Syafrida Khairani SYAIFUL BAHRI Syarfi Daud Tambunan, Efpia Naomi Yohana Tania Octalina Tamamy Tengku Firly Musfar, Tengku Firly Ulfah Nurulita Vera Fitriani Virghea Septilda Zalchie Vonny Setiaries Johan Wanda Putri Saragi Winny Noviami Erziza, Winny Noviami Witami, Witami Yelmida Azis Yohana Siregar Yohanna Lilis H Zahra Nadia Elysahaq Zostria Hanijah Zul Fadly Khaira