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All Journal Jurnal Manajemen dan Bisnis Sriwijaya EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis EKONOMIS : Journal of Economics and Business Jemasi Jurnal Ekonomi Manajemen dan Akuntansi EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi JURNAL MANAJEMEN DAN INVESTASI (MANIVESTASI) Kriez Academy Jesocin : Journal of Jabar Economic Society Networking Forum
Sri Ermeila
Universitas IBA
Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

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Journal : Kriez Academy

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DYNAMICS OF CONSUMER PAYMENT PREFERENCES: AN EXPLORATION OF THE ROLE OF MENTAL ACCOUNTING IN PER-USE SERVICE RATES Aripin, Zaenal; Ermeila, Sri; Alfian, Achmad
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 3 (2024): Kriez Academy - February
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Dynamics of Consumer Payment Preferences: Exploring the Role of Mental Accounting in Per-Use Service Fees is an interesting topic in the study of consumer behavior. This research aims to understand how mental accounting influences consumer payment preferences in the context of per-use service fees. The concept of mental accounting encompasses the way individuals process financial information and make purchasing decisions based on their mental representation of financial circumstances. Per-use service fees offer a payment model that allows consumers to pay based on their actual usage, which is considered more fair and efficient. However, consumer payment preferences are also influenced by psychological factors such as perceived value, control, and fairness. Qualitative research and content analysis are used to explore the dynamics of consumer payment preferences in this context. The results show that mental accounting plays an important role in how consumers evaluate and choose per-use service rates. Psychological factors such as perceived value, control, and fairness also influence consumer payment preferences. The implication of these findings is the importance of paying attention to psychological factors in designing effective tariff strategies and understanding complex consumer behavior. By understanding how mental accounting and other psychological factors influence consumer payment preferences, business practitioners can develop more effective marketing strategies and increase consumer satisfaction in an increasingly dynamic and competitive marketplace.    
Co-Authors Akila Akila, Akila Alfian, Achmad Asma Mario Dwi Eka Novianty Edduar Hendri, Edduar Hadli Hadli Harahap, Lily Rahmawati Hasan, Endang Ida Utami Dwikurniawati Matriadi, Faisal Mayangkara, Maura Mursalin . Naruliza, Esty Ningsih, Endang Kusdiah Ninin Non Ayu Salmah, Ninin Non Ayu Novianty, Dwi Eka Novianty, Dwi Eka Resa, Murlina Zulpa Reskika, Weni Robyardi, Erfan Rusdi Rusdi Safitri Riski Choiron Sutinah Andaryani Zaenal Aripin