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All Journal DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Pengabdian Dharma Laksana Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Abdimas Bina Bangsa
Irma Nilasari
Universitas Widyatama
Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Building Service Experience to Attain Customer Repurchase Intention: A Moderated-Mediation Model in the Context of Student Consumer in Indonesia Zulganef Zulganef; Irma Nilasari
DeReMa (Development Research of Management): Jurnal Manajemen Vol 17, No 2 (2022): September
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v17i2.5867

Abstract

This study aims to determine the effect of service experience on repurchase intention, by looking at the mediating role of customer satisfaction and moderation of perceived quality. This research was conducted on students at several universities who use online business applications, with a total of 250 respondents. Research data was collected online, and respondents were asked to fill out a questionnaire distributed through Google Forms. The results of this study indicate that service experience has an effect on customer satisfaction and repurchase intention. The findings of this study also indicate that customer satisfaction mediates the relationship between service experience and repurchase intention. Finally, this study looks at the moderating role of perceived quality, and finds that perceived quality can moderate the relationship between service experience and customer satisfaction, the relationship between customer satisfaction and repurchase intention, and the indirect relationship of service experience on repurchase intention through customer satisfaction. Abstrak dalam Bahasa Indonesia. Penelitian ini bertujuan untuk mengetahui pengaruh service experience terhadap repurchase intention, dengan melihat peran mediasi kepuasan pelanggan dan moderasi persepsi kualitas. Penelitian ini dilakukan pada mahasiswa di beberapa perguruan tinggi yang menggunakan aplikasi bisnis online, dengan jumlah responden sebanyak 250 orang. Data penelitian dikumpulkan secara online, dan responden diminta untuk mengisi kuesioner yang disebarkan melalui Google Forms. Hasil penelitian ini menunjukkan bahwa pengalaman layanan berpengaruh terhadap kepuasan pelanggan dan niat beli ulang. Temuan penelitian ini juga menunjukkan bahwa kepuasan pelanggan memediasi hubungan antara pengalaman layanan dan niat membeli kembali. Akhirnya, penelitian ini melihat peran moderasi persepsi kualitas, dan menemukan bahwa kualitas yang dirasakan dapat memoderasi hubungan antara pengalaman layanan dan kepuasan pelanggan, hubungan antara kepuasan pelanggan dan niat membeli kembali, dan hubungan tidak langsung dari pengalaman layanan pada niat pembelian kembali melalui kepuasan pelanggan. 
Pengembangan Ide Produk/Jasa Dalam Bisnis melalui Pemahaman Kebutuhan Konsumen Sasaran pada Warga Binaan BNN Jawa Barat Irma Nilasari; Ayuningtyas Yuli Hapsari; Desy Oktaviani; Rini Handayani; Zulganef Zulganef; Andhi Sukma
Jurnal Pengabdian Dharma Laksana Vol 5, No 2 (2023): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v5i2.25363

Abstract

Didorong oleh masalah kurang menariknya pelatihan yang pernah diikuti oleh para peserta maka BNN Jawa Barat bermitra dengan Universitas Widyatama menyelenggarakan pelatihan secara online yang dipersiapkan secara lebih seksama. Persiapan pelatihan secara online ini dilakukan dengan melalui pemilihan teknologi, desain konten, persiapan fasilitator, persiapan peserta, dan dukungan logistik. Artikel ini membahas secara rinci mengenai persiapan pelatihan dan kemudian proses evaluasi pelaksanaannya dengan menggunakan kuesioner secara elektronik. Diantara temuan yang didapat maka persiapan yang paling penting adalah dalam hal desain konten, pemilihan fasilitator, dan persiapan peserta Berdasarkan hal ini,  beberapa saran telah diajukan.
Analysis of Digital Financial Literacy of Gen Z Muslims Farida Nursjanti; Lia Amaliawiati; Irma Nilasari
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3638

Abstract

Effective usage of digital financial services requires an extensive knowledge of digital finance. Combining both digital and financial knowledge, digital financial literacy is a skill set. For financial consumers, digital financial services offer opportunities as well as difficulties. While the adoption of sophisticated technology-based financial goods poses obstacles, there are also potential for tailored financial products and services, quicker transactions, and simple access to financial products. The purpose of this study is to test and analyze several aspects of Gen Z Muslim financial literacy as well as to ascertain how socio-demographic factors relate to that literacy. One-Way Anova and difference tests were used for the data analysis. Based on the study's findings, it can be said that Gen Z Muslims do not differ in their level of digital financial literacy based on gender. The Self-Determination to Use the Knowledge and Skill aspect of digital financial literacy among Gen Z Muslims has the lowest level, while the Digital Knowledge aspect has the highest level, when compared on the basis of gender. Based on age, the lowest level of digital financial literacy for Gen Z Muslims is in the Financial Knowledge aspect, while the highest level of digital financial literacy for Gen Z Muslims is in the Digital Knowledge aspect. The younger respondents of generation Z Muslims have lower levels of digital financial literacy, it was also found. From the results of the One-Way Anova test, it was concluded that there were differences in the digital financial literacy of Gen Z Muslims based on age.
MEMBIDIK PELUANG USAHA YANG TEPAT BAGI GENERASI MILENIAL Pipin Sukandi; Yelli Eka Sumadhinata; Ayuningtyas Yuli Hapsari; Gallang Perdhana Dalimunthe; Annisa Lisdayanti; Irma Nilasari
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.881

Abstract

Currently, many young people or better known as the millennial generation are entering the business world. Various fields are involved ranging from fashion, home furnishings to culinary businesses. But after they entered the business world, many felt inadequate because their business did not run even to bankruptcy. This is due to lack of knowledge about selling techniques. Not only good and cheap goods, but communication techniques, both verbal and non-verbal, are needed in the business world to attract consumers. This community service activity provides training on communication techniques, especially in the business world  
The Influence Of Lifestyle And Brand Image On Public Interest In Using National Health Insurance (JKN) In Merauke City Shopia Laurens Panggelo; Irma Nilasari
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7632

Abstract

This study aims to determine the effect of lifestyle and brand image on public interest in using national health insurance (JKN) in Merauke City. This quantitative study has a population in four Merauke Regencies that do not yet have JKN. Data collection was carried out by distributing questionnaires and documentation. The hypothesis test results stated that lifestyle partially affects public interest, where every increase in people's lifestyle will increase public interest in using National Health Insurance (JKN). Brand image has a partial effect on public interest, meaning that every increase in brand image on National Health Insurance (JKN) will increase public interest. Thus, lifestyle and brand image simultaneously affect public interest in using National Health Insurance (JKN) in Merauke City. Therefore, the study's results suggest that lifestyle and brand image play crucial roles in influencing public interest in utilizing the National Health Insurance (JKN) in Merauke City. This highlights the importance of considering these factors in promoting and improving the utilization of healthcare services.
Co-Authors Andhi Sukma Annisa Lisdayanti Ayuningtyas Yuli Hapsari Desy Oktaviani Farida Nursjanti Gallang Perdhana Dalimunthe Lia Amaliawiati Pipin Sukandi Rini Handayani Shopia Laurens Panggelo Yelli Eka Sumadhinata Zulganef Zulganef