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All Journal Jurnal Pengabdian Dharma Laksana Journal of Enterprise and Development (JED) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management
Rini Handayani
Universitas Widyatama
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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Pengembangan Ide Produk/Jasa Dalam Bisnis melalui Pemahaman Kebutuhan Konsumen Sasaran pada Warga Binaan BNN Jawa Barat Irma Nilasari; Ayuningtyas Yuli Hapsari; Desy Oktaviani; Rini Handayani; Zulganef Zulganef; Andhi Sukma
Jurnal Pengabdian Dharma Laksana Vol 5, No 2 (2023): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v5i2.25363

Abstract

Didorong oleh masalah kurang menariknya pelatihan yang pernah diikuti oleh para peserta maka BNN Jawa Barat bermitra dengan Universitas Widyatama menyelenggarakan pelatihan secara online yang dipersiapkan secara lebih seksama. Persiapan pelatihan secara online ini dilakukan dengan melalui pemilihan teknologi, desain konten, persiapan fasilitator, persiapan peserta, dan dukungan logistik. Artikel ini membahas secara rinci mengenai persiapan pelatihan dan kemudian proses evaluasi pelaksanaannya dengan menggunakan kuesioner secara elektronik. Diantara temuan yang didapat maka persiapan yang paling penting adalah dalam hal desain konten, pemilihan fasilitator, dan persiapan peserta Berdasarkan hal ini,  beberapa saran telah diajukan.
The Effect Of E-Service Quality and Brand Trust On Repurchase Intentions For Gloo Baby N Kids Products On E-Commerce Tiktok Shop Mariana Rachmawati; Rini Handayani; Elena Maulidya Yuhananda
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.2744

Abstract

This Research is to determined the effect of E-Service Quality and Brand Trust towards Repurchase Intentions for Gloo Baby n Kids Product on E-Commerce TikTok Shop. The object of this research is Gloo Baby n Kids Products at TikTok Shop E-Commerce with the consumer observation unit Gloo Baby n Kids at TikTok Shop E-Commerce. The research method in this study is a research descriptive verification. Multiple linear regression hypothesis test. Research on data collection techniques for field research, questionnaires, and library research. The number of samples is 99 respondents with non-probability sampling technique. The results showed that the E-Service Quality and Brand Trust variables had an effect on Repurchase Intention. The results of the study show that there is a positive influence of E-Service Quality and Brand Trust on Repurchase intentions.  
The effect of product quality and information quality on buying decisions through purchase interest Andhi Sukma; Rini Handayani; Desy Oktaviani; Ayuningtyas Yuli Hapsari
Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i3.1551

Abstract

This study aims to determine the influence of product quality, information quality on purchasing decisions through buying interest in online stores, case studies of electronic goods in the Shopee marketplace. The urgency of this research is that many consumers are complaining because the products and information submitted are sometimes not in accordance with the facts. This research is a quantitative research. The population in this study is all customers who have purchased electronic products through the Shopee online shop. The sampling technique uses purposive sampling with a total sample of 180 people. Data collection techniques use questionnaires that have been tested for validity and reliability. The data analysis technique used is linear partial (Partial Least Square / PLS). The results of this study show that: (1) there is a positive influence of product quality on purchasing decisions, (2) there is a positive influence of information quality on purchasing decisions, (3) there is a positive influence of product quality On buying interest, (4) there is a positive influence of product quality on buying interest, (5) there is an influence of product quality, quality of information on purchasing decisions through buying interest.
Minat Beli Ulang Generasi Milenial Sebagai Dampak Citra Harga Dan Kualitas Pelayanan Pada Jasa Ekspedisi PT. Pos Indonesia Rini Handayani; Fansuri Munawar
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3508

Abstract

Seiring perjalanan waktu dan perkembangan teknologi, hampir semua kegiatan transaksi saat ini berbasis digital, termasuk surat menyurat maupun pengiriman uang. PT. Pos Indonesia hadir dengan konsep one stop service, yang memudahkan generasi milenial ditengah keinginan layanan yang serba cepat dan mudah. Tetapi transformasi yang telah dilakukan oleh PT. Pos Indonesia belum dapat mendorong minat pembelian ulang konsumen milenial, walaupun PT. Pos Indonesia sudah menetapkan harga yang kompetitif dengan pesaingnya. Hal ini diduga berkaitan dengan kualitas pelayanannya. Penelitian ini bertujuan untuk mengetahui bagaimana citra harga, kualitas pelayanan, dan minat beli ulang konsumen milenial pada jasa ekspedisi PT. Pos Indonesia di kota Bandung serta pengaruhnya. Penelitian ini menggunakan metode deskriptif dan verifikatif. Sampelnya adalah konsumen generasi milenial yang pernah menggunakan jasa ekspedisi PT. Pos Indonesia. Sampel minimal sebesar 115 responden. Pengambilan sampel dengan teknik Purposive sampling.  Pengumpulan data dilakukan dengan wawancara dan kuesioner. Alat analisis yang digunakan adalah regresi linier berganda. Uji Hipotesis menyatakan citra harga dan kualitas pelayanan berpengaruh signifikan terhadap minat beli ulang generasi milenial.
The influence of tourist experiencescape and unique perceptions on destination satisfaction and loyalty: A study of natural and cultural tourism in Indonesia Fansuri Munawar; Rini Handayani
Journal of Enterprise and Development (JED) Vol. 5 No. Special-Issue-2 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v5iSpecial-Issue-2.8292

Abstract

Purpose — This study aims to analyze the role of the tourist experience and unique perceptions of a destination on destination satisfaction and loyalty in natural and cultural tourism models in Indonesia.Method — We employed a quantitative analysis in this study. The study's participants consisted of 100 tourists who had explored various natural and cultural tourist destinations, encompassing sites such as Tanjung Kelayang SEZ, Siak Sri Indrapura, Dieng, Borobudur Temple, Panglipuran Tourism Village, Uluwatu, Bromo Tourism, and the Heritage and Culture Museum. The data analysis method employed in this research is based on the Partial Least Square Structural Equation Model (SEM-PLS).Result — The findings of this study indicate that the variables 'tourist experiencescape' and 'unique perceptions' have a positive influence on destination satisfaction. Additionally, destination satisfaction has a significant and positive impact on destination loyalty. Furthermore, destination satisfaction mediates the relationship between the tourist experiencescape and unique perceptions of the destination on loyalty.Contribution — This research makes a significant academic contribution by addressing a noteworthy gap in the existing literature. Prior studies have not extensively explored the relationships between the tourist experiencescape, unique perceptions of destinations, destination satisfaction, and subsequent loyalty in the context of natural and cultural destinations.
Eco-Innovation Adoption in Emerging Markets: Analyzing Managerial and Environmental Factors in Indonesian SMEs Fansuri Munawar; Keni Kaniawati; Rini Handayani; Andhi Sukma; Aditya Yudanegara; Sri Wiludjeng SP
Journal of Enterprise and Development (JED) Vol. 6 No. 2 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i2.11124

Abstract

Purpose — This study examines the influence of managerial and environmental factors on the adoption of eco-innovation practices to improve business sustainability in small manufacturing firms.Method — The research employs a quantitative approach, gathering primary data from 110 owners and managers of small manufacturing firms in Bandung, Indonesia. Structural Equation Modeling (SEM) is utilized to analyze the relationships between managerial and environmental drivers, eco-innovation practices, and business sustainability. The data was analyzed using the Partial Least Squares (PLS) method via SmartPLS 3.0 software.Result — The study's findings demonstrate that both managerial drivers (such as eco-commitment, eco-efficiency, and eco-capability) and environmental drivers (including eco-consumer demand, eco-regulation, and eco-competition) have a significant positive impact on the adoption of eco-innovation practices. These eco-innovation practices, in turn, significantly contribute to enhancing business sustainability. This underscores the importance of integrating sustainable practices into business operations and proactively responding to environmental pressures to achieve long-term competitive advantage.Novelty — This research offers new insights by focusing on small manufacturing firms in an emerging market—a context that has been relatively underexplored in existing literature. Unlike previous studies that mainly target large enterprises or developed markets, this study highlights the critical role of eco-innovation in promoting sustainability within small firms in Indonesia. Moreover, it distinguishes the unique impacts of both managerial and environmental drivers, providing a more comprehensive understanding of the factors that motivate the adoption of eco-innovation practices in small enterprises.
Co-Authors Aditya Yudanegara Andhi Sukma Ayuningtyas Yuli Hapsari Desy Oktaviani Elena Maulidya Yuhananda Fansuri Munawar Fansuri Munawar Irma Nilasari Keni Kaniawati Mariana Rachmawati Sri Wiludjeng SP Zulganef Zulganef