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Pengembangan skill wirausaha mahasiswa STIE Ganesha melalui Program Pembinaan Mahasiswa Wirausaha (P2MW) Kemdikbudristek RI Tahun 2022 Aep Saefullah; Syarif Hidayatullah; Ekky Noviar; Ahmad Fadli; Tuti Herawati; Nurhayati Nurhayati
Unri Conference Series: Community Engagement Vol 4 (2022): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.4.173-183

Abstract

P2MW is a business development program for fifth-semester undergraduate students who own a business. Through development and coaching funds, it offers business assistance and coaching. Ten students were divided into three student business groups. Food and beverage businesses in the creative industry are divided into two categories: seafood and frozen food, and handicrafts. During field activities, students are accompanied and mentored by lecturers who serve as supervisors. The goal of this community service is to ensure that student business groups follow the Entrepreneurial Student Development Program (P2MW) guidelines and that reporting is completed on time. The activity took place at the STIE Ganesha campus for four months, from August to November. Online and offline mentoring, coaching, and coaching are methods of carrying out activities. Offline mentoring activities include discussions, advice, consultation, and visits (visits). Online activities include mentor account assessments, https://kesejahteraan.kemdikbud.go.id. The STIE Ganesha student business group completed a series of P2MW in 2022 in accordance with the Directorate of Student Learning, the Directorate General of Higher Education, and Research Technology RI implementation instructions and guidelines. P2MW activities benefit the advancement of the entrepreneurial ecosystem in universities as well as the smooth operation of student businesses.
Manajemen Strategis dalam Menghadapi Tantangan Globalisasi : Integrasi Teknologi, Budaya, dan Keberlanjutan untuk Daya Saing Global Sukardi Sukardi; Nurhayati Nurhayati; Fuad Siregar
Jurnal Visi Manajemen Vol. 10 No. 2 (2024): Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v10i2.592

Abstract

Globalization has created new challenges for companies to enhance their competitiveness in the global market. The rapidly changing business environment requires the adoption of effective strategic management, including technological innovation, cultural adaptation, sustainability, and human resource management. This study aims to analyze these factors in addressing globalization challenges and provide practical recommendations for companies. The research employs a descriptive qualitative method, with data collection through in-depth interviews, observations, and document analysis. The study was conducted over three months with companies from various industrial sectors as subjects. The findings indicate that companies capable of integrating technological innovation and cultural adaptation gain a greater competitive advantage in the global market. Additionally, sustainability and human resource management play critical roles in supporting the implementation of global strategies. However, the greatest challenge is faced by SMEs, which encounter resource limitations in adopting global strategies. The implications of this research highlight the need for government support to accelerate digitalization and enhance human resource capacity. Future researchers are recommended to examine the role of government policies in strengthening the global competitiveness of small and medium enterprises.
IMPLEMENTASI CORE VALUE 'GANESHA CEPAT' UNTUK PENINGKATAN KINERJA DOSEN DAN TENAGA KEPENDIDIKAN Ramadani Pardian; Ahmad Fadli; Zubair Arza; Nurhayati; Nurmayani Istiningsih
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1368

Abstract

This study aims to explore the understanding and implementation of the core value "Ganesha CEPAT" at STIE Ganesha, as well as the challenges faced in its application. Using a qualitative approach with a case study method, this research involved 15 participants comprising lecturers from three study programs (Master's in Management, Bachelor's in Management, and Bachelor's in Accounting) and administrative staff from the administration, student services, and finance departments. Data were collected through in-depth interviews, direct observations, and institutional document analysis. The findings indicate that the majority of participants understand the importance of core values in building a positive work culture, although challenges such as variations in understanding and inconsistencies in implementation were identified. Thematic analysis was used to identify key patterns in the data, while triangulation ensured the validity and reliability of the findings. This study reveals that the implementation of the core value "Ganesha CEPAT" can enhance the performance of lecturers and administrative staff if supported by consistent socialization programs and adequate managerial support. The implications emphasize the importance of developing a value-based work culture in higher education institutions to improve effectiveness and sustainability.