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All Journal Jurnal Kreativitas PKM JURNAL LENTERA BISNIS Community Development Journal: Jurnal Pengabdian Masyarakat Unri Conference Series: Community Engagement Takuana: Jurnal Pendidikan, Sains, dan Humaniora Jurnal Visi Manajemen (JVM) Benefit : Journal of Bussiness, Economics, and Finance Journal of Innovative and Creativity Journal of Economics and Management Jurnal Ekualisasi
Nurhayati Nurhayati
Sekolah Tinggi Ilmu Ekonomi Ganesha
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengembangan skill wirausaha mahasiswa STIE Ganesha melalui Program Pembinaan Mahasiswa Wirausaha (P2MW) Kemdikbudristek RI Tahun 2022 Aep Saefullah; Syarif Hidayatullah; Ekky Noviar; Ahmad Fadli; Tuti Herawati; Nurhayati Nurhayati
Unri Conference Series: Community Engagement Vol 4 (2022): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.4.173-183

Abstract

P2MW is a business development program for fifth-semester undergraduate students who own a business. Through development and coaching funds, it offers business assistance and coaching. Ten students were divided into three student business groups. Food and beverage businesses in the creative industry are divided into two categories: seafood and frozen food, and handicrafts. During field activities, students are accompanied and mentored by lecturers who serve as supervisors. The goal of this community service is to ensure that student business groups follow the Entrepreneurial Student Development Program (P2MW) guidelines and that reporting is completed on time. The activity took place at the STIE Ganesha campus for four months, from August to November. Online and offline mentoring, coaching, and coaching are methods of carrying out activities. Offline mentoring activities include discussions, advice, consultation, and visits (visits). Online activities include mentor account assessments, https://kesejahteraan.kemdikbud.go.id. The STIE Ganesha student business group completed a series of P2MW in 2022 in accordance with the Directorate of Student Learning, the Directorate General of Higher Education, and Research Technology RI implementation instructions and guidelines. P2MW activities benefit the advancement of the entrepreneurial ecosystem in universities as well as the smooth operation of student businesses.
Manajemen Strategis dalam Menghadapi Tantangan Globalisasi : Integrasi Teknologi, Budaya, dan Keberlanjutan untuk Daya Saing Global Sukardi Sukardi; Nurhayati Nurhayati; Fuad Siregar
Jurnal Visi Manajemen Vol. 10 No. 2 (2024): Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v10i2.592

Abstract

Globalization has created new challenges for companies to enhance their competitiveness in the global market. The rapidly changing business environment requires the adoption of effective strategic management, including technological innovation, cultural adaptation, sustainability, and human resource management. This study aims to analyze these factors in addressing globalization challenges and provide practical recommendations for companies. The research employs a descriptive qualitative method, with data collection through in-depth interviews, observations, and document analysis. The study was conducted over three months with companies from various industrial sectors as subjects. The findings indicate that companies capable of integrating technological innovation and cultural adaptation gain a greater competitive advantage in the global market. Additionally, sustainability and human resource management play critical roles in supporting the implementation of global strategies. However, the greatest challenge is faced by SMEs, which encounter resource limitations in adopting global strategies. The implications of this research highlight the need for government support to accelerate digitalization and enhance human resource capacity. Future researchers are recommended to examine the role of government policies in strengthening the global competitiveness of small and medium enterprises.
IMPLEMENTASI CORE VALUE 'GANESHA CEPAT' UNTUK PENINGKATAN KINERJA DOSEN DAN TENAGA KEPENDIDIKAN Ramadani Pardian; Ahmad Fadli; Zubair Arza; Nurhayati; Nurmayani Istiningsih
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1368

Abstract

This study aims to explore the understanding and implementation of the core value "Ganesha CEPAT" at STIE Ganesha, as well as the challenges faced in its application. Using a qualitative approach with a case study method, this research involved 15 participants comprising lecturers from three study programs (Master's in Management, Bachelor's in Management, and Bachelor's in Accounting) and administrative staff from the administration, student services, and finance departments. Data were collected through in-depth interviews, direct observations, and institutional document analysis. The findings indicate that the majority of participants understand the importance of core values in building a positive work culture, although challenges such as variations in understanding and inconsistencies in implementation were identified. Thematic analysis was used to identify key patterns in the data, while triangulation ensured the validity and reliability of the findings. This study reveals that the implementation of the core value "Ganesha CEPAT" can enhance the performance of lecturers and administrative staff if supported by consistent socialization programs and adequate managerial support. The implications emphasize the importance of developing a value-based work culture in higher education institutions to improve effectiveness and sustainability.
Efektifitas Penggunaan Metode Drill Terhadap Peningkatan Hasil Belajar Matematika Pada Siswa Kelas X SMAN 99 Jakarta Nurhayati Nurhayati; Adi Permana
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1854

Abstract

This study aims to determine the effectiveness of the use of the drill method on improving mathematics learning outcomes in grade X students of SMAN 99 Jakarta. The method used in this study is an experimental method with an average difference test analysis. Data collection is carried out by compiling research instruments. An instrument is a special test given to a sample in the form of a test instrument for mathematics learning outcomes. The population was 321 students with a sample of 40 students. The results of the data analysis showed that there was a significant influence on the use of the drill method on improving mathematics learning outcomes in Grade X Students of SMAN 99 Jakarta. It is based on the t-test for Equality of Means 2-way significance value (t-tailed) 0.00 < 0.05 So there is a difference in the real significance of the point score which is meaningful between the Experimental and control groups. The average difference between the groups was 9.8 points where the average experimental group was 79.45 and the control group 69,65.
FOCUS GROUP DISCUSSION (FGD) MENGUKUR KEPUASAN PENGGUNA PORTAL AKADEMIK PERGURUAN TINGGI DI TANGERANG SELATAN DENGAN METODE PIECES Sitti Aliyah Azzahra; Aep Saefullah; M. Tafsiruddin; Joned Ceilendra Saksana; Syafran Nurrahman; Tohiroh Tohiroh; Suharmanto Suharmanto; Sutaryono Sutaryono; Suhermanto Suhermanto; Jayaun Jayaun; Alifi Restu Putera; Nurhayati Nurhayati; M. Nurhidayat; Rianti Salima
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.40303

Abstract

Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk mengevaluasi tingkat kepuasan pengguna portal akademik di perguruan tinggi di Kota Tangerang Selatan dengan menggunakan metode PIECES (Performance, Information, Economics, Control, Efficiency, dan Service). Kegiatan ini dilaksanakan pada 21 September 2024 mulai pukul 08.30 WIB hingga 15.00 WIB di Aula Meeting Restoran Taman APSG, Ciputat Timur, dengan diikuti oleh 30 peserta yang terdiri dari dosen, mahasiswa, pengelola portal akademik, dan praktisi dari empat perguruan tinggi. Metode yang digunakan adalah Diskusi Kelompok Terarah (Focus Group Discussion/FGD) dan survei kepuasan pengguna. Hasil kegiatan menunjukkan bahwa aspek performa sistem dan layanan merupakan keluhan utama yang dirasakan oleh pengguna portal akademik. Temuan ini memberikan rekomendasi strategis berupa peningkatan infrastruktur teknologi dan pelatihan bagi pengelola portal untuk memperbaiki kualitas layanan dan pengalaman pengguna. Kegiatan ini juga menggarisbawahi pentingnya evaluasi berkala menggunakan metode PIECES untuk mengidentifikasi kekurangan dan meningkatkan kepuasan pengguna dalam penggunaan portal akademik. Kesimpulan dari kegiatan ini adalah bahwa metode PIECES dapat digunakan sebagai alat evaluasi yang komprehensif untuk meningkatkan kualitas layanan portal akademik berbasis teknologi informasi. Implikasi dari kegiatan ini diharapkan mampu mendorong perguruan tinggi untuk terus berinovasi dalam pengelolaan sistem akademik yang efisien dan efektif.
Nilai Perusahaan Di Tengah Dinamika Modal Dan Laba: Studi Empiris Sektor Konsumsi Yang Terdaftar Di Bursa Efek Indonesia Ujang Kusnaedi; Atri Nodi Maiza Putra; Nurhayati Nurhayati
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1182

Abstract

This study aims to analyze the effect of capital structure and profitability on firm value in the consumer goods sector listed on the Indonesia Stock Exchange (IDX) during the 2020–2023 period. Capital structure is measured using the Debt to Asset Ratio (DAR), while profitability is measured using Return on Assets (ROA), and firm value is measured using Price to Book Value (PBV). This research adopts a quantitative approach using secondary data in the form of annual financial statements from 10 companies in the food and beverage subsector. The analysis method used is multiple linear regression to examine both the simultaneous and partial effects among the variables. The results indicate that capital structure and profitability simultaneously have a significant effect on firm value. Partially, profitability has a significant positive effect, whereas capital structure does not have a significant effect on firm value. These findings suggest that a company's ability to generate profit has a greater influence on market value compared to its financing composition.
Digital Human Resource Management Practices in Enhancing Educational Staff Performance Muhamad Ridwan; Sonya Sidjabat; Pipit Sundari; Nurhayati
Journal of Economics and Management Vol. 4 No. 2 (2026): Journal of Economics and Management, June 2026
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/ecoma.v4i2.426

Abstract

The increasing integration of digital technology in organizational management has encouraged educational institutions to adopt Digital Human Resource Management (DHRM) practices to improve workforce performance. However, prior studies have predominantly focused on the corporate sector, with limited attention to the implementation of DHRM in educational settings and its impact on educational staff performance. Moreover, the research gap lies in the lack of explicit examination of organizational and individual factors influencing DHRM effectiveness. This study aims to analyze the contribution of DHRM practices to enhancing educational staff performance and to identify key supporting factors. This research employed a qualitative case study approach at an educational institution, with participants selected through purposive sampling. Data were collected through in-depth interviews, observations, and document analysis. The findings reveal that digital HR practices, including digital recruitment, online training, human resource information systems, and digital performance monitoring, improve administrative efficiency, strengthen competencies, and enhance transparency. The study also finds that staff digital literacy and accountability have increased. This study contributes by providing empirical evidence in the educational context and highlighting factors influencing DHRM success. It concludes that effective implementation requires organizational readiness, leadership support, and continuous professional development.
Manajemen Aset sebagai Mediator Pengaruh Likuiditas dan Solvabilitas terhadap Profitabilitas Perusahaan Pertambangan Batubara Atri Nodi Maiza Putra; Ujang Kusnaedi; Nurhayati Nurhayati; Wanda Afrianti
Takuana: Jurnal Pendidikan, Sains, dan Humaniora Vol. 4 No. 4 (2026): Takuana (January-March)
Publisher : MAN 4 Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56113/takuana.v4i4.380

Abstract

This study aims to examine the effect of liquidity and solvency on profitability, with asset management acting as a mediating variable in coal mining companies listed on the Indonesia Stock Exchange during the 2021–2024 period. The research employed a quantitative approach using secondary data obtained from the companies’ annual financial statements. The sample consisted of 10 companies selected through purposive sampling, resulting in 40 firm-year observations in a balanced panel dataset. Liquidity was measured using the Current Ratio (CR), solvency was proxied by the Debt-to-Equity Ratio (DER), asset management was measured through Total Asset Turnover (TATO), and profitability was assessed using Return on Assets (ROA). Path analysis was applied to examine both direct and indirect effects among variables, and the Sobel test was used to determine the mediating role of asset management. The results indicate that liquidity and solvency significantly affect profitability both directly and indirectly through asset management. Asset management is proven to mediate the relationship between financial structure and corporate profitability. These findings highlight the importance of efficient asset management in enhancing financial performance in capital-intensive industries such as coal mining.
PENGARUH FEE AUDIT, TENURE AUDIT DAN REPUTASI AUDIT TERHADAP KUALITAS AUDIT PERUSAHAAN MANUFAKTUR SUB SEKTOR INDUSTRI DASAR DAN KIMIA YANG TERDAFTAR DI BURSA EFEK INDONESIA  PERIODE 2021-2023 Alma Al Zahra; Nizar Zulkarnain; Nurhayati Nurhayati; Widi Nugraha
Jurnal Ekualisasi Vol. 7 No. 2 (2026): July 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/2qz2re58

Abstract

Penelitian ini mengkaji keaslian pengaruh audit fee, audit tenure, dan reputasi auditor terhadap kualitas audit, khususnya di perusahaan manufaktur sub sektor industri dasar dan kimia yang terdaftar di Bursa Efek Indonesia (BEI) tahun 2021-2023. Tujuan dari penelitian ini adalah untuk mengevaluasi sejauh mana faktor-faktor tersebut memengaruhi kualitas audit. Metode penelitian yang digunakan adalah regresi logistik dengan sampel 138 perusahaan. Hasil empiris menunjukkan bahwa audit fee dan reputasi auditor tidak memiliki dampak signifikan terhadap kualitas audit, sementara masa jabatan auditor berpengaruh negatif dan signifikan. Implikasi dari penelitian ini menyarankan perlunya rotasi auditor secara periodik untuk menjaga independensi auditor, serta memastikan hasil audit yang lebih berkualitas. Penelitian ini memberikan wawasan penting bagi perusahaan dan pemangku kepentingan dalam upaya meningkatkan kualitas audit di sektor ini.
Pelatihan Personal Branding bagi UMKM Pemula di Kota Tangerang Selatan melalui Kemitraan dengan LPK untuk Membangun Citra Produk yang Positif Muhamad Ridwan; Nurhayati Nurhayati; Patria Adiguna; Ocke Mulyawan Rahayu; Umar Alfian Maulana
Jurnal Kreativitas Pengabdian Kepada Masyarakat (PKM) Vol 9, No 11 (2026): Volume 9 Nomor 11 (2026)
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jkpm.v9i11.27792

Abstract

ABSTRAK UMKM pemula di Kota Tangerang Selatan menghadapi tantangan signifikan dalam membangun identitas merek yang kuat dan citra produk yang konsisten di tengah persaingan pasar digital yang ketat. Meskipun telah memanfaatkan pemasaran digital, banyak UMKM binaan Lembaga Pelatihan Kerja (LPK) masih memiliki keterbatasan kompetensi dalam strategi personal branding dan narasi produk yang efektif. Kegiatan pengabdian ini bertujuan untuk meningkatkan daya saing dan keberlanjutan UMKM pemula melalui pelatihan personal branding yang terintegrasi dengan pemasaran digital, serta memperkuat peran LPK sebagai pusat pengembangan kewirausahaan digital yang berkelanjutan. Program dilaksanakan melalui pendekatan kolaboratif dan partisipatif yang mencakup beberapa tahapan: sosialisasi dan pemetaan kebutuhan mitra, pelatihan intensif (produksi, manajemen usaha, dan pemasaran digital), penerapan teknologi desain grafis dan pemasaran digital, pendampingan lapangan dan daring, serta evaluasi capaian target. Program ini berhasil menyusun modul pelatihan "Personal Branding UMKM Terintegrasi Digital Marketing" yang menjadi bahan ajar tetap di LPK mitra. Selain itu, terjadi peningkatan kompetensi mitra UMKM secara signifikan, ditandai dengan terbentuknya identitas merek yang jelas, penggunaan kemasan produk yang lebih profesional, serta peningkatan aktivitas pemasaran digital yang konsisten pada media sosial dan marketplace. Integrasi personal branding dalam strategi pemasaran digital terbukti efektif dalam membangun citra produk yang positif, meningkatkan kepercayaan konsumen, dan memperkuat daya saing UMKM pemula. Kemitraan strategis dengan LPK berperan krusial dalam menjamin keberlanjutan pendampingan dan pengembangan ekosistem kewirausahaan digital di tingkat lokal. Kata Kunci: Personal Branding, Pemasaran Digital, UMKM, Daya Saing, LPK.  ABSTRACT Start-up MSMEs in South Tangerang City face significant challenges in building strong brand identities and consistent product imagery amidst stiff digital market competition. Although they have utilized digital marketing, many MSMEs mentored by Job Training Institutions (LPK) still lack competence in effective personal branding strategies and product narratives. This community service activity aims to improve the competitiveness and sustainability of start-up MSMEs through personal branding training integrated with digital marketing, as well as to strengthen the LPK's role as a center for sustainable digital entrepreneurship development. The program was implemented through a collaborative and participatory approach covering several stages: socialization and partner needs mapping, intensive training (production, business management, and digital marketing), application of graphic design and digital marketing technology, field and online mentoring, and target achievement evaluation. This program successfully compiled a training module titled "Integrated MSME Personal Branding and Digital Marketing," which has become a permanent teaching material at the partner LPK. Furthermore, there was a significant increase in MSME partner competence, characterized by the establishment of clear brand identities, the use of more professional product packaging, and increased consistent digital marketing activities on social media and marketplaces. The integration of personal branding into digital marketing strategies has proven effective in building positive product imagery, increasing consumer trust, and strengthening the competitiveness of start-up MSMEs. Strategic partnerships with LPKs play a crucial role in ensuring the sustainability of mentoring and the development of the digital entrepreneurship ecosystem at the local level. Keywords: Personal Branding, Digital Marketing, MSMEs, Competitiveness, LPK.
Co-Authors Adi Permana Aep Saefullah Ahmad Fadli Alifi Restu Putera Alma Al Zahra Atri Nodi Maiza Putra Atri Nodi Maiza Putra Ekky Noviar Fuad Siregar Jayaun Joned Ceilendra Saksana M. Nurhidayat M. Tafsiruddin Muhamad Ridwan Muhamad Ridwan Nizar Zulkarnain Nurmayani Istiningsih Ocke Mulyawan Rahayu Patria Adiguna Pipit Sundari Ramadani Pardian Rianti Salima Sitti Aliyah Azzahra Suharmanto . Suhermanto Suhermanto Sukardi Sukardi Sutaryono Sutaryono Syafran Nurrahman Syarif Hidayatullah Tohiroh Tohiroh Tuti Herawati Ujang Kusnaedi Umar Alfian Maulana Wanda Afrianti Widi Nugraha Zubair Arza