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Analisis Strategi Pemasaran Untuk Meningkatkan Daya Saing Pada SMA Nusantara Plus Ciputat Syarif Hidayatullah
JIMF (Jurnal Ilmiah Manajemen Forkamma) Vol 4, No 3 (2021): JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA)
Publisher : universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/frkm.v4i3.11577

Abstract

Abstrak. Analisis ini dilakukan untuk mengetahui kondisi ineternal dan eksternal sekolah agar dapat menciptakan strategi pemasaran yang tepat dalam meningkatkan daya saing SMA Nusantara Plus. Dengan menggunakan metode analisis deskriptif dan pengumpulan data melalui wawancara langsung dengan pihak sekolah, kemudian data dianalisi menggunakan matriks EFE, IFE, CPM dan SWOT. Hasil analisis menunjukkan bahwa strategi yang paing tepat untuk diimplementasikan oleh manajemen SMA Nusantara Plus Ciputat adalah strategi penetrasi pasar. Keywords: SWOT; Strategi Pemasaran; Daya Saing  
Pengembangan skill wirausaha mahasiswa STIE Ganesha melalui Program Pembinaan Mahasiswa Wirausaha (P2MW) Kemdikbudristek RI Tahun 2022 Aep Saefullah; Syarif Hidayatullah; Ekky Noviar; Ahmad Fadli; Tuti Herawati; Nurhayati Nurhayati
Unri Conference Series: Community Engagement Vol 4 (2022): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.4.173-183

Abstract

P2MW is a business development program for fifth-semester undergraduate students who own a business. Through development and coaching funds, it offers business assistance and coaching. Ten students were divided into three student business groups. Food and beverage businesses in the creative industry are divided into two categories: seafood and frozen food, and handicrafts. During field activities, students are accompanied and mentored by lecturers who serve as supervisors. The goal of this community service is to ensure that student business groups follow the Entrepreneurial Student Development Program (P2MW) guidelines and that reporting is completed on time. The activity took place at the STIE Ganesha campus for four months, from August to November. Online and offline mentoring, coaching, and coaching are methods of carrying out activities. Offline mentoring activities include discussions, advice, consultation, and visits (visits). Online activities include mentor account assessments, https://kesejahteraan.kemdikbud.go.id. The STIE Ganesha student business group completed a series of P2MW in 2022 in accordance with the Directorate of Student Learning, the Directorate General of Higher Education, and Research Technology RI implementation instructions and guidelines. P2MW activities benefit the advancement of the entrepreneurial ecosystem in universities as well as the smooth operation of student businesses.
Pengenalan Investasi Pasar Modal Bagi Kalangan Mahasiswa dan Pelajar Melalui Seminar Edukasi Syarif Hidayatullah; Aep Saefullah; Abdul Kohar; Arief Syahreza
I-Com: Indonesian Community Journal Vol 4 No 1 (2024): I-Com: Indonesian Community Journal (Maret 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i1.4026

Abstract

The importance of introducing capital market investment to students and students is highlighted in increasing financial understanding and investment interest in youth. One effective approach is through educational seminars that can provide practical knowledge and in-depth understanding. This community service aims to introduce capital market investment to students and students. The activity involved 100 participants consisting of STIE Ganesha students and SMK Nusantara Ciputat students on September 15, 2023 in the Hall room on the second floor of the STIE Ganesha Campus. The activity method uses seminars, socialization, counseling and question and answer. The results of the activity show that educational seminars are effective in increasing knowledge and investment interest among students and students. Participants showed significant improvement in their understanding of the basic concepts of capital markets, existing investment instruments, and risk management. In addition, participants also showed increased interest in starting to invest in the capital market after attending the seminar. The activity has important implications in the development and implementation of educational seminars on capital market investment for students and students. This kind of seminar can be used as an effective means to increase their knowledge, understanding, and interest in investing, thus helping them in taking better financial decisions in the future
ANALISIS IMPLEMENTASI SAK-EMKM DALAM MENINGKATKAN TRANSPARANSI KEUANGAN PADA UMKM SEKTOR PERDAGANGAN DI TANGERANG SELATAN Hendra Candra; Syarif Hidayatullah
Journal of Social Science and Multidisciplinary Analysis Vol. 1 No. 2 (2024): Journal of Social Science and Multidisciplinary Analysis (Jossama), May 2024
Publisher : Laboratorium Riset Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

SAK-EMKM has been introduced as an effort to increase financial transparency and make it easier for micro business owners to manage their finances. This study aims to conduct an in-depth analysis of the implementation of SAK-EMKM and its impact on financial transparency in micro enterprises in the trade sector. This study uses a qualitative descriptive approach with a thematic analysis method. The population in this study is 27 MSME traders and the sample that is worthy of research is 8 samples. The data collection uses observation, interview and documentation techniques. The result of this study is that 7 out of 8 MSME traders do not refer to SAK-EMKM so they experience several obstacles including transparency of financial statements, financing and taxation. While 1 sample, the financial report has referred to SAK-EMKM so that the sample has benefited because the financial report is more transparent, clear and detailed when you want to know the profit and loss, debts and receivables, inventory of goods and others.
Edukasi Ketrampilan, Minat dan Bakat untuk Meningkatkan Perekonomian Generasi Bangsa di Pondok Pesantren Baitul Quro Tohiroh Tohiroh; Adhy Firdaus; Joned Ceilandra Saksana; Firmansyah Firmansyah; Putri Noor Ramayanti; Cinta Rahmi; M. Tafsiruddin; Syarif Hidayatullah; Rasmawati AR; Moh. Tahang; Aep Saefullah; Hilda Fariha; Khoirul Anam; M. Islah
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 1 No. 2 (2021): Juni : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v1i2.3894

Abstract

This community service aims to identify and develop the skills, interests, and talents of students at the Baitul Quro Islamic Boarding School as an effort to improve the economy of the nation's generation. This activity was held in May 2020. The methods used in this study include an initial survey to identify the interests and talents of students, skills training relevant to the survey results, and periodic evaluations to measure the development and effectiveness of the program. The training provided includes entrepreneurial skills, information technology, handicrafts, and creative arts. The results of the activity showed a significant increase in the skills and abilities of students which was measured through an increase in practical exam scores and individual projects. The implication of this activity is to increase the ability of students to create independent business opportunities that contribute positively to the local economy. The success of this program shows that skills education that suits individual interests and talents can be one of the effective solutions in improving the economic welfare of the community.
IMPLEMENTASI SAK-EMKM BERBASIS MS. EXCEL TERHADAP LAPORAN KEUANGAN UMKM (STUDI KASUS PADA PETANI TOGE DI PULAU BINTAN – KEPULAUAN RIAU) Hendra Candra; Syarif Hidayatullah; Reko Adilani; Dian Safitri; Aura Diana Salsabilah
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1221

Abstract

MSME actors on Bintan Island face various challenges that can hinder their business development, one of the main challenges is the low level of financial literacy among MSME actors. This research aims to create a healthier and more sustainable economic environment on Bintan Island. By facilitating MSME actors in adopting accounting practices that are in accordance with accounting standards through a template based on Ms. Excel. The research methods used are qualitative descriptive, participatory and content analysis approaches. Meanwhile, the data collection techniques used are surveys, interviews, observations and FGD. The results of this study show that after the implementation of the SAK EMKM template based on Ms. Excel, the majority of respondents felt ease in preparing their business financial statements. They also feel helped by the SAK EMKM format provided in a template that has been automatically designed using formulas. In addition, the level of satisfaction with the use of this template is also quite significant, because respondents are very confident that the resulting financial statements are not only accurate, but also meet the accounting standards required for financing applications to financial institutions. The resulting impact for the government is that most respondents who have not completed their taxation plan to fulfill their tax obligations.
Empowering Ciung Wanara Tourism Site Food Stall Owners with Digital Marketing Expertise and Business Licencing Saefullah , Aep; Fahri, Fahri; Hidayatullah , Syarif
SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Vol. 4 No. 2 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/spekta.v4i2.8036

Abstract

Background: In the neighborhood of Ciung Wanara tourist area in the Ciamis district, 25 food stall owners have been selling for more than 10 years. They trade manually without having good entrepreneurial skills, do not use digital technology in marketing products, and do not have a formal business license. Contribution: This activity aims to provide understanding and knowledge of food stall owners about digital marketing and strengthen business legality permits. Method: The method applied uses a pattern of observation, training, socialization, direct face-to-face discussion (offline), as well as the direct practice of creating social media accounts and making business legality permits. Results: The output of this service produces two aspects for shop owners. First, in the digital marketing aspect, business actors already have social media accounts including Google business, Facebook marketplace, Instagram, and WhatsApp business. In addition, they can understand and operate these social media tools for their business activities. Second, the formal legal aspects of the business. Business actors already have a business license in the form of a firm recognition Number (NIB). Conclusion: This activity is very beneficial directly for business actors. Having social media can increase sales turnover. And having NIB, they can develop their business, support the security and comfort of doing business and get legal certainty in enterprises.