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All Journal Jurnal Filsafat JIKE : Jurnal Ilmu Komunikasi Efek Jurnal Ilmu Komputer dan Desain Komunikasi Visual Jurnal Al Azhar Indonesia Seri Ilmu Sosial Jurnal Media dan Komunikasi Indonesia Biram Samtani Sains Journal of Language, Communication, and Tourism Jurnal Inovasi Komunikasi CommLine Komunikatif : Jurnal Ilmiah Komunikasi The International Journal of Studies in Social Sciences and Humanities (IJOSSH)
Rusli Akhmad Junaedi
Universitas Dr. Soetomo Surabaya
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Brand Identity Model to Develop Bondowoso Regency as the "Republic of Coffee" in Indonesia Junaedi, Rusli Akhmad; Riswandari, Ninuk; Faris, Faris
Jurnal Media dan Komunikasi Indonesia Vol 6, No 2 (2025): SEPTEMBER 2025
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.104086

Abstract

The development of regional brand identity is crucial in enhancing economic competitiveness and strengthening the image of Bondowoso Regency as a leading coffee center. Bondowoso Regency, as a historic site and coffee production hub, faces challenges in maintaining and expanding its positive image to support sustainable economic growth and promote culture-based tourism, as well as its natural resource potential. This study proposes a brand identity model based on Kapferer’s Brand Identity Prism theory and empirical data to establish Bondowoso Regency's branding as the "Republic of Coffee" in addressing these challenges. A qualitative approach was employed in data collection, involving interviews with eight informants from various stakeholders, field observations, and documentation from both primary and secondary sources. Validation was carried out through data triangulation and documentation analysis to ensure the consistency and validity of the findings. Data analysis integrated theory and empirical data in developing a strategy for building an authentic, integral, and sustainable brand identity. The research findings indicate that the success of this branding can enhance the region’s image, attract tourists, and drive economic growth through strong and consistent brand identity elements. These findings underscore the importance of collaboration among the government, community, and businesses in establishing a relevant and enduring brand image. The implementation of this model is expected to position Bondowoso Regency as a national and international hub for coffee.
ANALISIS STRATEGI KOMUNIKASI PEMASARAN TERPADU RESELLER CRYSTAL OF THE SEA Rusli Akhmad Junaedi
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 2 (2025): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i2.6752

Abstract

This main objective of this study is to evaluate the marketing communication strategy implemented by resellers of the Crystal of the Sea brand produced by PT Urchindize Indonesia as a leading player in packaged healthy food products made from marine animals. This study was conducted by the development of the crystal of the sea brand market capitalization which was established from 2020 to 2023 every year experiencing an increase in market capitalization of up to 69% by implementing a reseller marketing communication strategy through conventional markets and online marketplaces. Reseller is an indirect marketing communication strategy through intermediary agents in the product distribution. This study applied qualitative methods with in-depth interviews, observation, and document analysis techniques to collect data. Data tringulation was used to analyzed the data. The findings of this study are that Crystal of the Sea resellers implement various integrated marketing communication strategies online and offline such as digital marketing through optimizing marketing content, brand activation through the latest product exhibitions, and personal selling by resellers by prioritizing closeness and excellent customer service.
Analisis Identitas Merek Telkom School Menggunakan Model Prisma Kapferer Junaedi, Rusli Akhmad
Jurnal Ilmu Komputer dan Desain Komunikasi Visual Vol 10 No 2 (2025): Jurnal Ilmu Komputer dan Desain Komunikasi Visual
Publisher : Fakultas Ilmu Komputer Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/p9dxmw82

Abstract

Advertising through brand identity is essential for improving the performance of educational institutions (schools) by fostering a strong image through unique, relevant messages tailored to the target audience. This study aims to analyse Telkom School’s brand identity using Kapferer’s Brand Identity Prism Model. The research explores how Telkom School constructs its brand identity through six key facets: physique, personality, culture, relationship, reflection, and self-image. The importance of this study lies in understanding how a strong brand identity can influence stakeholder perceptions and loyalty, particularly within the educational sector. Qualitative descriptive methods were employed, with data collected through interviews, observations, and document analysis from relevant sources. Data from interviews, observations, and documentation were then analysed interpretively using content and thematic analysis. The findings reveal that Telkom School effectively integrates its corporate values and educational mission into its brand identity, creating a distinctive image that resonates with students, parents, and the community. The study concludes that applying Kapferer’s model provides a comprehensive framework for developing and evaluating brand identity strategies. It can reference other educational institutions to strengthen its brand positioning.
The Transformation of the Teaching Factory as an Educational Tourism Attraction at Jember State Polytechnic Suharsono, Degita Danur; Kamal, Mushthofa; Junaedi, Rusli Akhmad; Indartin, Tri Rafika Diyah; Diartika, Firda; Nurazizah, Nabila Febriyanti
International Journal of Studies in Social Sciences and Humanities (IJOSSH) Vol. 2 No. 2 (2025): November
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/ijossh.v2i2.6749

Abstract

This study aims to analyze the transformation of the Teaching Factory (TeFa) concept at Jember State Polytechnic as an educational tourism attraction that can provide added value for educational institutions, students, and the community. TeFa, which initially functioned as a production and service-based learning model, has the potential to be developed into an educational tourism destination through the integration of vocational practices with knowledge-based tourism experiences. The study used a qualitative approach with a case study method, involving field observations, interviews with lecturers, students, and TeFa managers, as well as documentation of production and service activities. The results show that the transformation of TeFa into an educational tourism destination has a positive impact on improving student competencies, expanding partnership networks with industry, and opening opportunities for an education-based creative economy. Furthermore, the involvement of the surrounding community has also increased through participation in the provision of tourism support services. In conclusion, the Teaching Factory is not only effective as a vocational learning facility but also has strategic potential as a sustainable educational tourism destination within Jember State Polytechnic.
Co-Authors Anggoro, Amir Dwi Diartika, Firda Divanti Medika Putri FARIS FARIS Fitria Yusrifa Indartin, Tri Rafika Diyah Kamal, Mushthofa Muhammad Faisal Nur Ikhsan Muhammad Rodinal Khair Ninuk Riswandari Nurazizah, Nabila Febriyanti Rahmat Firdaus Syarif Rahmatullah, Moh Adi Renzi Prihantari Safira, Jesica Zahra Suharsono, Degita Danur Tony S. Soekrani