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All Journal Jurnal Filsafat JIKE : Jurnal Ilmu Komunikasi Efek Jurnal Ilmu Komputer dan Desain Komunikasi Visual Gadjah Mada Journal of Tourism Studies Jurnal Al Azhar Indonesia Seri Ilmu Sosial Jurnal Media dan Komunikasi Indonesia Biram Samtani Sains Journal of Language, Communication, and Tourism Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Inovasi Komunikasi CommLine Pratyaksa: Jurnal Ilmu Pendidikan, Sosial dan Humaniora Komunikatif : Jurnal Ilmiah Komunikasi The International Journal of Studies in Social Sciences and Humanities (IJOSSH)
Rusli Akhmad Junaedi
Universitas Dr. Soetomo Surabaya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analisis Identitas Merek Telkom School Menggunakan Model Prisma Kapferer Junaedi, Rusli Akhmad
Jurnal Ilmu Komputer dan Desain Komunikasi Visual Vol 10 No 2 (2025): Jurnal Ilmu Komputer dan Desain Komunikasi Visual
Publisher : Fakultas Ilmu Komputer Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/p9dxmw82

Abstract

Advertising through brand identity is essential for improving the performance of educational institutions (schools) by fostering a strong image through unique, relevant messages tailored to the target audience. This study aims to analyse Telkom School’s brand identity using Kapferer’s Brand Identity Prism Model. The research explores how Telkom School constructs its brand identity through six key facets: physique, personality, culture, relationship, reflection, and self-image. The importance of this study lies in understanding how a strong brand identity can influence stakeholder perceptions and loyalty, particularly within the educational sector. Qualitative descriptive methods were employed, with data collected through interviews, observations, and document analysis from relevant sources. Data from interviews, observations, and documentation were then analysed interpretively using content and thematic analysis. The findings reveal that Telkom School effectively integrates its corporate values and educational mission into its brand identity, creating a distinctive image that resonates with students, parents, and the community. The study concludes that applying Kapferer’s model provides a comprehensive framework for developing and evaluating brand identity strategies. It can reference other educational institutions to strengthen its brand positioning.
The Transformation of the Teaching Factory as an Educational Tourism Attraction at Jember State Polytechnic Suharsono, Degita Danur; Kamal, Mushthofa; Junaedi, Rusli Akhmad; Indartin, Tri Rafika Diyah; Diartika, Firda; Nurazizah, Nabila Febriyanti
International Journal of Studies in Social Sciences and Humanities (IJOSSH) Vol. 2 No. 2 (2025): November
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/ijossh.v2i2.6749

Abstract

This study aims to analyze the transformation of the Teaching Factory (TeFa) concept at Jember State Polytechnic as an educational tourism attraction that can provide added value for educational institutions, students, and the community. TeFa, which initially functioned as a production and service-based learning model, has the potential to be developed into an educational tourism destination through the integration of vocational practices with knowledge-based tourism experiences. The study used a qualitative approach with a case study method, involving field observations, interviews with lecturers, students, and TeFa managers, as well as documentation of production and service activities. The results show that the transformation of TeFa into an educational tourism destination has a positive impact on improving student competencies, expanding partnership networks with industry, and opening opportunities for an education-based creative economy. Furthermore, the involvement of the surrounding community has also increased through participation in the provision of tourism support services. In conclusion, the Teaching Factory is not only effective as a vocational learning facility but also has strategic potential as a sustainable educational tourism destination within Jember State Polytechnic.
Representasi Budaya Lokal dalam Konten Instagram @pariwisata_bondowoso Rusli Akhmad Junaedi; Rahmat Firdaus Syarif; Renzi Prihantari; Divanti Medika Putri
Jurnal Inovasi Komunikasi Volume 3, No. 2, September 2025, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v3i2.6374

Abstract

Abstract. This study aims to analyze how the local culture of Bondowoso Regency is represented in the Instagram content of the @tourism_bondowoso account and to evaluate its impact on public understanding and engagement with the culture. This research focuses on the significance of social media, particularly Instagram, as a vital platform for promoting and representing local culture in Bondowoso Regency, encompassing elements such as art, cuisine, and customs, while also addressing the challenges of maintaining cultural authenticity amid globalization. This study uses a qualitative content analysis method to evaluate in depth how the local culture of Bondowoso Regency is represented in the Instagram content of @tourism_bondowoso. The results of this study show that @tourism_bondowoso's Instagram content effectively promotes and preserves local culture through attractive visual representations, but also faces challenges in maintaining cultural authenticity amid the influence of globalization. The recommendation for further research is to conduct a more in-depth study on the long-term impact of cultural representations on social media on local cultural identity and how communities manage the interaction between traditional cultural practices and emerging global trends.  
Representasi Kisah Singa Barong dan Kelana Pada Iklan Produk Marjan Tahun 2021 Moh. Adi Rahmatullah; Jesica Zahra Safira; Renzi Prihantari; Taufikurrohman Taufikurrohman; Rusli Akhmad Junaedi
Pratyaksa: Jurnal Ilmu Pendidikan, Sosial dan Humaniora Vol. 2 No. 2 (2026): April
Publisher : Samsara Institute Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini membahas representasi kebudayaan lokal dalam iklan Marjan tahun 2021 yang mengangkat tokoh Singo Barong dan Kelana Sewandana sebagai simbol kesenian Reog Ponorogo. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan analisis konten untuk memahami bagaimana elemen-elemen visual dan naratif membentuk pesan budaya dalam media massa.  penelitian menunjukkan bahwa iklan Marjan 2021 menampilkan tema pelestarian budaya lokal melalui penggambaran pertarungan simbolik antara Singo Barong dan Kelana yang merepresentasikan dinamika kehidupan, nilai keberanian, kehormatan, serta harmoni. Penggunaan elemen budaya seperti topeng, kostum tradisional, motif batik, serta warna simbolik memperkuat citra kebudayaan Jawa Timur dalam ruang modern.
ANALISIS STRATEGI KOMUNIKASI PEMASARAN TERPADU RESELLER CRYSTAL OF THE SEA Rusli Akhmad Junaedi
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 2 (2025): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i2.6752

Abstract

This main objective of this study is to evaluate the marketing communication strategy implemented by resellers of the Crystal of the Sea brand produced by PT Urchindize Indonesia as a leading player in packaged healthy food products made from marine animals. This study was conducted by the development of the crystal of the sea brand market capitalization which was established from 2020 to 2023 every year experiencing an increase in market capitalization of up to 69% by implementing a reseller marketing communication strategy through conventional markets and online marketplaces. Reseller is an indirect marketing communication strategy through intermediary agents in the product distribution. This study applied qualitative methods with in-depth interviews, observation, and document analysis techniques to collect data. Data tringulation was used to analyzed the data. The findings of this study are that Crystal of the Sea resellers implement various integrated marketing communication strategies online and offline such as digital marketing through optimizing marketing content, brand activation through the latest product exhibitions, and personal selling by resellers by prioritizing closeness and excellent customer service.
SLEEP TOURISM AS A STRATEGIC MARKETING COMMUNICATION TOOL FOR ATTRACTING WELLNESS- ORIENTED TRAVELERS IN INDONESIA Rusli Akhmad Junaedi; Mushthofa Kamal; Firda Diartika; Hablana Rizka; Tri Rafika Diyah Indartin
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 10 No. 4 (2025): EDISI OKTOBER
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v10i4.1619

Abstract

This study investigates travelers’ and hotel managers’ perceptions and experiences of sleep tourism in Indonesia as a strategic marketing tool for attracting health-oriented travelers. This research was inspired by the increasing public awareness of the importance of mental and physical health, especially after the pandemic, as demand for tourism programs that support sleep quality becomes more critical and Indonesia’s potential as a sleep tourism destination is integrated into the health tourism sector. This research used a qualitative approach with a case study design. Data collection techniques were triangulated by collecting data through in-depth interviews, observation, and documentation. The data analysis technique used was thematic analysis. The results of this study indicate that sleep tourism has significant potential in Indonesia through an emphasis on developing health tourism programs integrated with sleep tourism experiences, supported by effective marketing through digital channels to increase tourist participation in the post-pandemic health tourism segment. Further research is recommended to evaluate the impact of sleep tourism programs on traveler experience and satisfaction in more depth by exploring cross-sector collaboration
Exploring the Role of Micro-Influencers in Influencing Tourist Perception of Arjasa Traditional Village, Jember Regency Rusli Akhmad Junaedi; Muhammad Fikri; Muhammad Nauval Ikbar
Gadjah Mada Journal of Tourism Studies Vol 8, No 1 (2026)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v8i1.115176

Abstract

Social media acts as the primary catalyst changing how travel destinations are marketed and consumed in the era of digital disruption. This study investigates how the community and managers of Arjasa Traditional Village view the role of micro-influencers in building images and drawing visits. Researchers utilize a qualitative approach with interpretive phenomenological research to capture the subjective experiences of local actors. Data was gathered through participatory observation and in-depth interviews with 9 informants including village leaders, MSME owners, and digital creators. Results show that micro-influencers provide the ability to convey authenticity and build high trust through personal communication. Using these digital agents in marketing strategies is vital for developing a positive village image and driving organic visits.
Co-Authors Anggoro, Amir Dwi Diartika, Firda Divanti Medika Putri FARIS FARIS Fitria Yusrifa Hablana Rizka Indartin, Tri Rafika Diyah Jesica Zahra Safira Kamal, Mushthofa Moh. Adi Rahmatullah Muhammad Faisal Nur Ikhsan Muhammad Fikri Muhammad Nauval Ikbar Muhammad Rodinal Khair Mushthofa Kamal Ninuk Riswandari Nurazizah, Nabila Febriyanti Rahmat Firdaus Syarif Rahmatullah, Moh Adi Renzi Prihantari Safira, Jesica Zahra Suharsono, Degita Danur Taufikurrohman Taufikurrohman Tony S. Soekrani Tri Rafika Diyah Indartin