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All Journal Peka: Jurnal Pengabdian Kepada Masyarakat
Alpi Mawasti
Universitas Katolik Widya Mandala Surabaya
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences

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COMMUNITY ENGAGEMENT FOR DEVELOPMENT: GEN Z AS THE AGENT OF INNOVATION TO ACHIEVE SDGs Deatri Arumsari Agung; Monica Adjeng Erwita; Dirgantara Dahana Mokoginta; Gesti Memarista; Aldo Hardi Sancoko; Andy Pratama Sulistyo; Natalia Kristina; Alpi Mawasti; Visi Saujaningati Kristyanto
PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 2 (2022): Desember
Publisher : LPPM, Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/peka.v5i2.4437

Abstract

The pandemic era has caused a loss of opportunities to obtain information regarding product management through online media. This led to the implementation of this community service activity which aims to help the MSME community in Surabaya to innovate by using online platforms to increase product sales. The Abdimas team of lecturers from the Faculty of Business and the Faculty of Entrepreneurship at UKWMS is also assisted by UKWMS students and international students who are included in generation Z, there is also the provision of international materials by lecturers from TAR UMT Malaysia who support community service activities with continuous innovation to help MSME businesses with social media. The series of activities were carried out using the service-learning method in two sub-themes namely product improvement and social media management for 5 days. The results of community service activities are prototype updates on the packaging, product design, and changes to MSME owners' social media which can later be included in local village bazaar activities and outlets at culinary tourism centers in Surabaya. In addition, students also get many benefits to apply the knowledge gained in class.
Co-Authors Aldo Hardi Sancoko Andy Pratama Sulistyo Deatri Arumsari Agung Dirgantara Dahana Mokoginta Erwita, Monica Adjeng Gesti Memarista Kristyanto, Visi Saujaningati Natalia Kristina