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TINJAUAN PERILAKU KONSUMSI DARI PERSPEKTIF NILAI–NILAI BUDAYA LOKAL KABUPATEN BANGKALAN MADURA Ruski, Ruski; Arisinta, Octaviana; Septiana, Aldila
Develop Vol. 1 No. 2 (2017)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (108.7 KB) | DOI: 10.25139/dev.v1i2.383

Abstract

Pada dasarnya manusia adalah homo economicus, kata ini berasal dari bahasa latin yang artinya manusia ekonomi. Homo economicus merupakan sosok manusia yang rasional dan berkebebasan dalam menentukan pilihan-pilihan yang ada untuk mencapai tujuan tertentu. Sehingga dalam setiap perilakunya manusia harus lebih bersifat rasional dalam memilih sumber daya yang ada. Perilaku konsumsi juga dipengaruhi oleh nilai-nilai budaya lokal yang ada dalam lingkungan keluarga. Keluarga memiliki pengaruh yang kuat terhadap perkembangan anak, karena sebagian besar kehidupan anak berada di tengah keluarganya. Pendidikan yang diberikan orang tua seharusnya memberikan dasar bagi pengetahuan anak.Penelitian ini adalah penelitian yang menggunakan pendekatan kualitatif studi evaluasi. Penelitian ini dilakukan dengan mengevaluasi bagaimana perilaku konsumsi dari perspektif nilai-nilai budaya lokal Kabupaten Bangkalan Madura. Proses evaluasi dimaksudkan untuk menguraikan dan memahami dinamika internal berjalannya suatu program. Penelitian lebih difokuskan pada perilaku konsumsi dari perspektif nilai-nilai budaya lokal Kabupaten Bangkalan Madura.Hasil penelitian menunjukkan bahwa tinjauan perilaku konsumsi perspektif nilai-nilai budaya lokal Kabupaten Bangkalan Madura budaya yang ada di Madura khususnya di Kabupaten Bangkalan masih sangatlah kental dan dengan pola pikir masyarakat yang masih tradisional, walaupun terdapat beberapa nilai yang mengalami pergeseran berkaitan dengan kemajuan teknologi dan sarana transportasi. Budaya lokal memiliki identitas yang cukup beragam tergantung dari daerah masing-masing. Selain itu, bukti lain yaitu perilaku sosial para pemudik yang muncul dalam menyambut lebaran sebagai suatu “tradisi kultural keagamaan” hampir dapat dipastikan bersifat konsumtif. Sikap dan perilaku sosial ini muncul begitu saja tanpa yang bersangkutan menyadari bahwa hal itu merupakan produk dari suatu rekontruksi sosial-budaya yang semakin berkembang. Kata Kunci: Perilaku Konsumsi, Nilai-nilai Budaya Lokal, Kabupaten Bangkalan
PENGUATAN PRODUK USAHA MIKRO HALAL SEBAGAI DAYA TARIK WISATA HALAL MADURA (Studi Kasus Produk Usaha Mikro Kabupaten Pamekasan Madura) Aldila Septiana
Et-Tijarie Vol 5, No 1: Juni 2018
Publisher : Universitas Trunojoyo Madura

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Abstract

ABSTRACTAccording to several tourism experts, explained that halal tourism is a complementary product and does not eliminate conventional types of tourism. As a new way to develop Indonesian tourism that upholds Islamic culture and values without eliminating regional uniqueness and originality. With tours are usually also identical with souvenirs (souvenirs) with regional characteristics. In general, the Madura regionwhich is actually a small island still relies on micro business products. This micro business needs to be helped to continue supporting the regional economy in general, and the family in particular.The formulation of the problem to be studied is how to strengthen the halal micro business products as a Madura halal tourist attraction (a case study of the Pamekasan Madura Regency micro business products). The approach used is descriptive qualitative, while the type of research is phenomenology. The design of the research objective is to understand and reveal the phenomena in strengthening the halal micro business products as a Madura halal tourist attraction that occurs in the field naturally, intact, and accurately.The results and discussions show that strengthening of halal micro business products as a Madura halal tourist attraction (case study of Pamekasan Madura's micro business products) with phenomenological studies is needed. Starting from superior micro business products to traditional. For this type of superior micro business products, it is easier to innovate and develop. Unlike superior micro business products that have better prospects and are able to attract interest in halal tourism in Pamekasan Madura Regency. For micro business products that are more traditional, the halal aspect is more directed to the sale and purchase transaction indicators.Keywords: Products of Micro Business, Halal Products, Halal Tourism  ABSTRAK Menurut beberapa pakar pariwisata, menjelaskan bahwa wisata halal merupakan suatu produk pelengkap dan tidak menghilangkan jenis pariwisata konvensional. Sebagai cara baru untuk mengembangkan pariwisata Indonesia yang menjunjung tinggi budaya dan nilai Islami tanpa menghilangkan keunikan dan orisinalitas daerah.Dengan wisata biasanya juga indentik dengan buah tangan (oleh-oleh) dengan ciri khas daerah.Pada umumnya wilayah Madura yang notabene sebagai pulau kecil masih mengandalkan produk usaha mikro.Usaha usaha mikro ini perlu dibantu untuk tetap menyokong perekenomian daerah secara umum, dan keluarga secara khusus.Perumusan masalah yang ingin dikaji adalahbagaimana penguatan produk usaha mikro halal sebagai daya tarik wisata halal Madura (studi kasus produk usaha mikro Kabupaten Pamekasan Madura).Pendekatan yang digunakan adalah deskriptif kualitatif, sedangkan jenis penelitiannya adalah fenomenologi.Rancangan tujuan penelitian yaitu ingin memahami dan mengungkapkan fenomena dalam penguatan produk usaha mikro halal sebagai daya tarik wisata halal Madurayang terjadi di lapangan secara alami, utuh, dan akurat.Hasil dan pembahasan menunjukkan bahwa penguatan produk usaha mikro halal sebagai daya tarik wisata halal Madura (studi kasus produk usaha mikro Kabupaten Pamekasan Madura) dengan studi fenomenologi sangat dibutuhkan.Dimulai dari produk usaha mikro unggulan sampai tradisional.Untuk jenis produk usaha mikro unggulan lebih mudah diinovasi dan dikembangkan.Berbeda dengan produk usaha mikro unggulan yang memiliki prospek lebih baik dan mampu menarik minat dalam wisata halal di Kabupaten Pamekasan Madura.Untuk produk usaha mikro yang sifatnya lebih tradisional, aspek kehalalan lebih mengarahkan pada indikator transaksi jual beli yang dilakukan. Kata Kunci: Produk Usaha Mikro, Produk Halal, Wisata Halal
Analisis Perbandingan Perilaku Konsumen Dalam Pengambilan Keputusan Berbelanja Di Toko Madura dan Minimarket Di Kabupaten Bangkalan Hotijah, Hotijah; Septiana, Aldila
Jurnal Pendidikan Ekonomi (JUPE) Vol. 12 No. 3 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v12n3.p475-484

Abstract

This research aims to determine differences in consumer behavior in making shopping decisions at Madura Stores and Minimarkets in Bangkalan Regency. This type of research is quantitative research. The population in this research is all consumers who shop at Madura Stores and Minimarkets in Bangkalan Regency, an unknown number. Meanwhile, for the sample in this study, researchers used 50 respondents. The data collection techniques used were questionnaires and observation. Data analysis techniques in this research used validity tests, reliability tests, Kolmogov-Smirnov normality tests, and paired sample t-tests using IBM SPSS 23. Based on the results of research that has been carried out, it is known that there is no significant difference between consumer behavior in making shopping decisions at Madura Stores and Minimarkets in Bangkalan Regency. With this information, it is hoped that it will be able to provide insight to the entire community in making policy decisions regarding the existence of Madura Shops and Minimarkets for shopping for necessities.
Pengaruh pendidikan ekonomi keluarga, literasi keuangan, dan gaya hidup terhadap perencanaan keuangan mahasiswa se-Kabupaten Bangkalan Qomaria, Lailatul; Septiana, Aldila
Jurnal Pendidikan Ekonomi (JUPE) Vol. 12 No. 3 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v12n3.p500-507

Abstract

aim of this research is to find out how much influence family economic education, financial literacy and lifestyle have on students' financial planning in Bangkalan Regency. This type of research is quantitative research with a population of 100 respondents. Meanwhile, the sample in this study consisted of 60 respondents. The sampling technique was carried out using simple random sampling. Data collection by distributing questionnaires. The results of the research study obtained show that; Family economic education, financial literacy and lifestyle have a significant influence on the financial planning of students throughout Bangkalan Regency. Family economic education has a negative and significant effect on the financial planning of students throughout Bangkalan Regency. Financial literacy has a positive and significant effect on the financial planning behavior of students throughout Bangkalan Regency. Lifestyle has a negative and significant influence on the financial planning of students throughout Bangkalan Regency.
DAMPAK KEBERADAAN MINIMARKET IRIYANTI TERHADAP KELANGSUNGAN USAHA TOKO KELONTONG DI BANGKALAN Aprilia, Multasiyeh; Septiana, Aldila
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 8, No 2 (2023): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v8i2.2568

Abstract

As the Indonesian economy progresses, the modern retail industry is increasingly transforming the existence of the traditional retail industry. Modern retail companies are causing traditional stores or grocery stores today to become more and more constricted. Located among grocery stores, Iriyanti Minimarket in Gebang Village offers both advantages and disadvantages. The purpose of this research is to find out how the existence of the Iriyanti minimarket affects the survival of the grocery store industry in Bangkalan district. This research uses qualitative descriptive techniques. Techniques to obtain data using interviews and observation techniques. The research informant is a four-man grocery store owner. For data analysis use the qualitative analysis method described in detail. Data analysis is reduction, data presentation, and conclusion drawing. Research findings show that minimarket envy has a positive and negative impact on the business of grocery stores. There has been a change in sales turnover as well as a decrease in the number of customers and also affects the quality of grocery stores that only sell retail goods. Besides, the strategy of the grocery store business owner to maintain the existence of the business is still unseen and is still very minimal.
Increasing The Competitive Advantage Of Sharia Rural Financing Banks (BPRS) Products Through A Marketing Mix Strategy: The Approach Of Hermawan Kartajaya And Muhammad Syakir Sula Sudirjo, Frans; Zunaidi, Arif; Septiana, Aldila
WADIAH Vol. 8 No. 2 (2024): Wadiah: Jurnal Perbankan Syariah
Publisher : Program Studi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/wadiah.v8i2.1355

Abstract

This research aims to analyze the marketing strategy implemented by BPRS Lantabur Tebuireng Gresik Branch to increase the competitive advantage of Tadhabbur savings products by considering the approaches of Hermawan Kartajaya and Muhammad Syakir Sula. The research method used involved interviews with BPRS marketing managers, direct on-site observation, and literature studies to understand relevant marketing principles. Research found that BPRS Lantabur Tebuireng was successful in implementing a holistic marketing strategy. They offer products that suit customer needs, set competitive prices, carry out promotions through sharia financial education, provide responsive service, utilize technology, and implement social engagement programs. The success of this strategy is supported by high service quality, synergy with local communities, a focus on ethical values, and a humanist approach to marketing. These findings indicate that this approach can be used as an effective model for other Islamic financial institutions to increase the competitive advantage of their products. Thus, implementing a marketing strategy that is holistic and based on sharia values and community welfare can be the basis for strengthening the market position of sharia financial institutions in the banking industry.
Analisis Perbandingan Literasi Keuangan Dalam Pengambilan Keputusan Berinvestasi Bagi Guru Bersertifikasi dan Guru yang Tidak Bersertifikasi Riskiyah, Fadilatul; Septiana, Aldila
Journal of Business and Economics Research (JBE) Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i2.7238

Abstract

This study aims to analyze the differences in financial literacy levels and their influence on investment decision making between certified and uncertified teachers in Bangkalan Regency. Financial literacy is an important aspect in supporting individuals to make smart investment decisions, especially for teachers who have limited income and access to financial information. This study uses a quantitative approach with a survey method by distributing questionnaires to 50 respondents, consisting of 41 certified teachers and 9 uncertified teachers. Data analysis techniques used include validity, reliability, normality, determination coefficient (R²), t-test, and f-test, with the help of the SPSS 25 program. The results of this study indicate that financial literacy has a significant effect on investment decision making, both for certified and uncertified teachers. However, the influence is stronger for uncertified teachers (R² = 81%) compared to certified teachers (R² = 36.3%). These findings indicate that improving financial literacy is very important for all groups of teachers, especially for those who do not have access to formal training. Therefore, it is recommended that there be a financial literacy program that is evenly distributed and sustainable to improve the quality of personal financial management among educators.
Perbandingan Konsumtif Ibu Rumah Tangga Terhadap Minat Berbelanja antara Pasar Tradisional dan Modern Selama Pandemi Maulana, Sahrul; Dawam, Aulia; Septiana, Aldila
Jurnal Pendidikan Ekonomi Undiksha Vol. 14 No. 1 (2022)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v14i1.48185

Abstract

The market as it is known is the location for buying and selling transactions, whether it be in the form of daily basic needs, clothing, and other goods. Markets that are well known to the wider community are the Traditional Market and the Modern Market. Housewives can be classified as one of the consumers, tend to have large consumptive behavior and are included in the consumer group who pays attention to various aspects of shopping, especially for shopping. The purpose of this study is that researchers have a goal to find out whether there are significant differences in the consumptive behavior of housewives towards shopping interest in traditional markets and modern markets during the COVID-19 pandemic in Klampis Timur Village. The variable of consumptive behavior has more influence on the variable of shopping interest in the modern market compared to the traditional market.
Pengaruh Kepercayaan, Kemudahan, dan Manfaat terhadap Keputusan Pembelian Menggunakan Metode Pinjaman Online Spaylater pada Mahasiswa di Kabupaten Bangkalan Zahroh, Aminatus; Septiana, Aldila; Arief, R. Zaiful
Jurnal Pendidikan Ekonomi Undiksha Vol. 15 No. 1 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v15i1.63061

Abstract

In the current era of digitalization, everything can be obtained easily. As digital transactions develop, it becomes easier for customers to get the goods they want without having to leave their homes, but behind the convenience offered there are still many factors that make consumers hesitate to shop online including the risk of fraud in terms of both quality and payment systems. In a way, now the PayLater feature has become an alternative payment option that is very popular and favored by the public with its convenience. But behind the convenience and practicality offered, not a few people and even students are victims of online loan fraud. This research is included in the quantitative research with purposive sampling method. The number of samples used was 100 students, the data was obtained by distributing questionnaires. Based on the research results, it is known that trust and benefits influence purchasing decisions, and convenience does not affect purchasing decisions using the Shopee Paylater method. This shows that trust and benefits in an item or service greatly affect students in carrying out daily online transaction activities, if consumers already feel that there is a benefit for them then they are happy to use Spaylater services.
Analisis Faktor-faktor yang Mempengaruhi Loyalitas Konsumen dengan Variabel Intervening Kepuasan Konsumen di Pizza Hut Kota Pamekasan Septiana, Aldila; Dawam, Aulia; Tarman, Manah
Jurnal Pendidikan Ekonomi Undiksha Vol. 15 No. 1 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v15i1.66016

Abstract

With the expansion of the Pizza Hut business in big cities, it tries to expand its business network. One way is to open a branch in Pamekasan City with district scope, which targets the middle to lower economic community. The purpose of this study was to see and analyze the effect of price, service quality, and atmosphere simultaneously influencing consumer loyalty with the intervening variable of customer satisfaction at Pizza Hut, Pamekasan City. The results showed that there was a significant influence of price, service quality, and atmosphere variables on loyalty through customer satisfaction. This can be seen from the results of the F test on the variables of price, service quality, and atmosphere on loyalty through customer satisfaction, it is obtained an F table of 4.18 < F count of 12.947, so Ho is rejected and Ha is accepted. In particular, the price also adjusts to the purchasing power of the people belonging to the district level. The quality of service provided by Pizza Hut in Pamekasan City can be said to be good, but it must also pay attention to local wisdom and be sustainable (recruiting local human resources in Pamekasan Regency).
Co-Authors Akbar, Muhammad Almer Ghazian Aprilia, Multasiyeh Arief, R. Zaiful AULIA DAWAM Frans Sudirjo Hotijah, Hotijah Ika Lis Mariatun Maulana, Sahrul Novitasari, Anindita Trinura Octaviana Arisinta Qomaria, Lailatul Riskiyah, Fadilatul Ruski Ruski, Ruski Tarman, Manah Zahroh, Aminatus Zunaidi, Arif