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All Journal BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Manajemen (JEKMA) Jurnal Pengabdian Pada Masyarakat IPTEKS
Dahlia, Eli
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SOSIALISASI NIB DAN PEMBUATAN NIB BAGI UMKM DESA PASANGGRAHAN Susnita, Tia Aprilia; Kusman, Maman; Hasanah, Ade Sobariah; Sari, Gita Kartika; Yuswanto, Wawan; Dahlia, Eli; Amelia, Emi; Pratiwi, Vina Andita; Pasca, Yelsha Dwi
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2025)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v6i2.12267

Abstract

Program sosialisasi ini bertujuan untuk meningkatkan kesadaran dan pengetahuan pelaku UMKM di Desa Pasanggrahan tentang pentingnya Nomor Induk Berusaha (NIB). NIB merupakan identitas legalitas usaha yang penting untuk akses permodalan, kemudahan perizinan, dan meningkatkan daya saing di pasar. Sosialisasi ini akan membahas secara detail tentang NIB, mulai dari definisi, manfaat, hingga proses pembuatannya. Pelaku UMKM akan mendapatkan informasi praktis dan langkah-langkah yang mudah dipahami untuk mendapatkan NIB. Selain itu, akan ada sesi tanya jawab untuk menjawab pertanyaan dan kendala yang dihadapi oleh para pelaku UMKM. Kegiatan sosialisasi dilakukan dengan metode ceramah, diskusi, dan pendampingan langsung dalam proses pendaftaran NIB melalui sistem Online Single Submission (OSS). Hasil dari kegiatan ini menunjukkan bahwa sebagian besar peserta berhasil memperoleh NIB dan memahami manfaatnya dalam mendukung legalitas dan perkembangan usaha. Kendala yang dihadapi meliputi keterbatasan pemahaman teknologi di kalangan peserta, yang dapat diatasi dengan pelatihan lanjutan
PROMOSI DAN KEPUTUSAN PEMBELIAN: SURYA TOSERBA JATIWANGI SEBAGAI STUDI KASUS Dahlia, Eli; Rahayu, Dede Sri; Siregar, Rahmatika; Rosliyati, Ati
Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2025): Juni: Jurnal ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jekma.v4i2.2004

Abstract

Penelitian ini bertujuan untuk mengetahui ada tidaknya pengaruh promosi terhadap keputusan pembelian. Populasi pada penelitian ini adalah pelanggan Surya Toserba Jatiwangi. Ukuran sampel diperhitungkan dengan rumus Cochran dan diperoleh sampel sebanyak 384 pelanggan Surya Toserba Jatiwangi. Metode yang dipakai dalam penelitian ini adalah analisis verifikatif. Teknik analisis data pada penelitian ini menggunakan analisis regresi linear sederhana. Berdasarkan hasil pengujian hipotesis maka promosi berpengaruh positif terhadap keputusan pembelian.
Pentingnya Branding Pada Kemasan Dan Strategi Pemasaran Dalam Meningkatkan Daya Saing Pada Umkm Desa Ciparay Rahayu, Dede Sri; Dahlia, Eli
Jurnal Pengabdian Pada Masyarakat IPTEKS Vol. 1 No. 2: Jurnal Pengabdian Pada Masyarakat IPTEKS, Juni 2024
Publisher : CV. Global Cendekia Inti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71094/jppmi.v1i2.49

Abstract

Majalengka Regency, as a government city, is participating in the competition to improve the standard of living of the people. One area in Majalengka Regency that has quite a lot of MSMEs is Ciparay Village, Leuwimunding District. In this area there are quite a lot of micro, small and medium enterprises (MSMEs) with various types of business, such as craft and snack businesses. Brand is the most important strategic asset for business actors which also needs to be paid attention to by MSMEs in Ciparay Village, Leuwimunding District , which is able to create value or benefits for customers and companies. The increasing number of MSMEs in Majalengka Regency requires that MSMEs in Ciparay Village, Leuwimunding District also need to increase the competitiveness of their products. One way that entrepreneurs can do this is by branding or building a brand. Packaging is closely related to branding itself . In packaging design, it is not just about designing, it requires ideas that are able to convey the advantages of a brand or product so that the appearance of the design is able to sell and the appearance of the packaging is also important. must be attractive and pleasing to the eye to attract consumers. This community service activity is aimed at providing knowledge and motivating MSMEs in Ciparay Village, Leuwimunding District, Majalengka Regency to be more creative and innovative in marketing their products. The type of activity that will be carried out is in the form of a workshop. The method used in this activity are presentation and discussion methods. The results of this activitiy are the community service carried out at Ciparay Village MSMEs, Leuwimunding District, Majalengka Regency went well and smoothly where participants took part in the activities with enthusiasm and the material presented can be received, digested and understood participants well.
Co-Authors Amelia, Emi Dede Sri Rahayu Hasanah, Ade Sobariah Maman Kusman, Maman Pasca, Yelsha Dwi Pratiwi, Vina Andita Rosliyati, Ati Sari, Gita Kartika Siregar, Rahmatika Susnita, Tia Aprilia Yuswanto, Wawan