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All Journal JRMSI - Jurnal Riset Manajemen Sains Indonesia Business Innovation and Entrepreneurship Journal Jurnal Riset Bisnis dan Manajemen BERNAS: Jurnal Pengabdian Kepada Masyarakat
Amelia, Emi
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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EXPLORING THE IMPACT OF CUSTOMER EXPERIENCE AND PERCEIVED ENJOYMENT ON CUSTOMER LOYALTY: THE MEDIATING ROLE OF TRUST IN TIKTOKSHOP Amelia, Emi; Hurriyati, Ratih; Sultan, Mokh. Adib; Kamaludin, Ahmad; Januar, Muhammad
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i1.22406

Abstract

Customer loyalty is crucial for a company's long-term success, particularly in competitive e-commerce. This study examines the impact of customer experience and perceived enjoyment on customer loyalty, with trust as a mediator, in the TikTok Shop context. Using a quantitative approach, data were collected from 150 TikTok Shop users who completed at least three transactions. SEM-PLS analysis shows that perceived enjoyment has a stronger direct effect on trust and loyalty than customer experience. The model explains 71.4% of trust variance and 62.1% of customer loyalty variance. The findings highlight the need for e-commerce businesses to enhance retention by ensuring seamless, enjoyable interactions and fostering trust through transparency, reliability, and engaging features. This study underscores the importance of integrating customer experience with trust-building strategies in social commerce.
SOSIALISASI NIB DAN PEMBUATAN NIB BAGI UMKM DESA PASANGGRAHAN Susnita, Tia Aprilia; Kusman, Maman; Hasanah, Ade Sobariah; Sari, Gita Kartika; Yuswanto, Wawan; Dahlia, Eli; Amelia, Emi; Pratiwi, Vina Andita; Pasca, Yelsha Dwi
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2025)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v6i2.12267

Abstract

Program sosialisasi ini bertujuan untuk meningkatkan kesadaran dan pengetahuan pelaku UMKM di Desa Pasanggrahan tentang pentingnya Nomor Induk Berusaha (NIB). NIB merupakan identitas legalitas usaha yang penting untuk akses permodalan, kemudahan perizinan, dan meningkatkan daya saing di pasar. Sosialisasi ini akan membahas secara detail tentang NIB, mulai dari definisi, manfaat, hingga proses pembuatannya. Pelaku UMKM akan mendapatkan informasi praktis dan langkah-langkah yang mudah dipahami untuk mendapatkan NIB. Selain itu, akan ada sesi tanya jawab untuk menjawab pertanyaan dan kendala yang dihadapi oleh para pelaku UMKM. Kegiatan sosialisasi dilakukan dengan metode ceramah, diskusi, dan pendampingan langsung dalam proses pendaftaran NIB melalui sistem Online Single Submission (OSS). Hasil dari kegiatan ini menunjukkan bahwa sebagian besar peserta berhasil memperoleh NIB dan memahami manfaatnya dalam mendukung legalitas dan perkembangan usaha. Kendala yang dihadapi meliputi keterbatasan pemahaman teknologi di kalangan peserta, yang dapat diatasi dengan pelatihan lanjutan
Building Competitive Advantage and Business Success through Self-Efficacy, Product Diversity, and Promotion Strategy Amelia, Emi; Okte, Muhamad Rizki Maulani; Hasanah, Ade Sobariah; Pratiwi, Vina Andita
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 3 (2025): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i3.1039

Abstract

Business success is essentially the success of a business in achieving its goals from all activities in a company, namely to achieve business success. The focus of this research is to explain the impact of self-efficacy, product diversity, competitive advantage, and promotion on business success in the creative industry. This research was conducted in Majalengka Regency, West Java, Indonesia. The respondents were creative economy industry players using purposive sampling technique. The data collection technique in this study used an online questionnaire via google form. The data analysis technique uses verification analysis, hypothesis testing and the coefficient of determination and is processed using SPSS. The conclusion of this study is that self-efficacy has a positive and significant effect on business success, product diversity has a positive and significant effect on business success, competitive advantage has a positive and significant effect on business success, promotion has a positive and significant effect on business success, and self-efficacy, product diversity, competitive advantage, and promotion have a positive and significant effect on business success.
CRISIS LEADERSHIP IN DEALING WITH THE COVID-19 PANDEMIC: A SYSTEMATIC LITERATURE REVIEW STUDY Christianingrum; Senen, Syamsul Hadi; Rofaida, Rofi; Amelia, Emi
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 14 No. 02 (2023): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.014.2.02

Abstract

This research aims to uncover articles published on crisis leadership during the COVID-19 pandemic. The study employs a systematic literature review approach by analyzing articles published between 2020 and 2022. Initially, a total of 979 articles were identified, which were then narrowed down to 29 articles based on inclusion and quality criteria. The extracted results regarding crisis leadership issues during the COVID-19 pandemic are categorized into 4 major journal groups: management and leadership, health, social, and education journals. Emerging issues within crisis leadership include gender post COVID-19, academic leadership, administrative leadership, public health leadership, digitalization & virtual leadership, fault lines of leadership, and leadership approach. The changes in crisis leadership have led to the emergence of new leadership strategies, such as virtual collaboration across boundaries.
Co-Authors Adib Sultan, Adib Christianingrum Dahlia, Eli Hasanah, Ade Sobariah Januar, Muhammad Kamaludin, Ahmad Maman Kusman, Maman Okte, Muhamad Rizki Maulani Pasca, Yelsha Dwi Pratiwi, Vina Andita Ratih Hurriyati Rofi Rofaida Sari, Gita Kartika Susnita, Tia Aprilia Syamsul Hadi Senen, Syamsul Hadi Yuswanto, Wawan