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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Asy-Syir'ah: Jurnal Ilmu Syari'ah dan Hukum DIKTUM: Jurnal Syariah dan Hukum Jurnal Ar-Ribh Al-Iftah: Journal of Islamic studies and society Sighat : Jurnal Hukum Ekonomi Syariah Al Rikaz : Jurnal Ekonomi Syariah Indonesia Journal Of Zakat and Waqf Indonesian Journal of Islamic Literature and Muslim Society FUNDS: Jurnal Ilmiah Akutansi, Keuangan, dan Bisnis
Muhammad Kamal Zubair, Muhammad Kamal
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Minds: Manajemen Ide dan Inspirasi

 1 
Models of Ethical Marketing Force in Indonesian Islamic Bank Zubair, Muhammad Kamal; Nasuka, Moh
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 10 No 2 (2023): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v10i2.42217

Abstract

This research illuminates the ethical standards governing marketing professionals within the Islamic banking sector, focusing on discouraging unethical practices for personal gain. We objectively depict the prevailing ethical landscape using field research and descriptive methodologies. Our investigation reveals that the largest Islamic Bank in Indonesia, Bank Syariah Indonesia (BSI), has instituted a comprehensive ethical framework for its marketing personnel. This framework transcends mere guidelines, embodying an ethos deeply ingrained in their professional conduct. Marketing strategies, underpinned by Islamic ethics, are guided by the tenets of faith: Shiddiq (honesty), Amanah (responsibility), Fathanah (wisdom), and Tabligh (communicative). This study offers a unique insight into the ethical marketing practices within the Islamic banking industry, contributing to the discourse on ethical standards in financial services marketing.
Co-Authors A. Rio Makkulau Wahyu Abdul Hamid Ali Akbar DAMIRAH DAMIRAH, DAMIRAH Darmawati Darmawati Dewi Astuti, Astria Djamaluddin M Idris Fikri Fikri Hamang, Nasri Mahsyar, Mahsyar Misdar Moh Nasuka Muhammad Ali Rusdi Bedong Novianti, Mifta Nur Asih, Nur Nur, Ermin Nurhayati, St. Rachman, Mawaddah Rusnaena Semaun, Syahriah Suarning, Suarning Syahriyah Semaun, Syahriyah Wijaya, Adi Wijaya Yusriadi, Aditya