Sullaida
Universitas Malikussaleh

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THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP, HR COMPETENCE, AND ORGANIZATIONAL COMMITMENT ON EMPLOYEE PERFORMANCE AT THE BPKAD OFFICE OF LANGKAT REGENCY Azzahra Chairani; Sullaida; Nur Faliza; Yusniar
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October (ON-PROGRESS)
Publisher : PT. Radja Intercontinental Publishing

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Abstract

This study aims to analyze the influence of transformational leadership, human resource competency, and organizational commitment on employee performance at the Langkat Regency BPKAD Office. The independent variables studied include transformational leadership, human resource competency, and organizational commitment, while the dependent variable is employee performance. Primary data was collected through questionnaires distributed to 82 employees at the Langkat Regency BPKAD using a saturated sampling technique. The analysis method used was multiple linear regression. The results indicate that transformational leadership, human resource competency, and organizational commitment partially have a positive and significant effect on employee performance. Furthermore, these three variables simultaneously also significantly influence employee performance at the Langkat Regency BPKAD. This study provides an important contribution to understanding that improving leadership quality, human resource competency, and organizational commitment are factors that can improve employee performance, thereby supporting the effective achievement of organizational goals.
THE INFLUENCE OF EMPLOYER BRANDING, WORK EXPECTATIONS, AND CORPORATE REPUTATION ON INTENTION TO APPLY FOR A JOB AMONG FINAL-YEAR MANAGEMENT STUDENTS AT THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH Shadaqta Amalia; Khairawati; A Hadi Arifin; Sullaida
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October (ON-PROGRESS)
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to analyze the influence of employer branding, work expectations, and corporate reputation on Intention to Apply for a Job among final-year students in the Management Study Program, Faculty of Economics and Business, Malikussaleh University. The study was conducted on final-year students in the 2022 intake of the Management Study Program, Faculty of Economics and Business, Malikussaleh University. The research method used a quantitative approach, distributing questionnaires to 175 final-year student respondents. Data analysis was performed using the Partial Least Squares (PLS) method with the assistance of the SmartPLS application. The results showed that employer branding had a positive and significant effect on Intention to Apply for a Job, work expectations had a positive and significant effect on job application intentions, and corporate reputation had a positive and significant effect on Intention to Apply for a Job. These findings indicate that employer branding, work expectations, and corporate reputation are important factors that can encourage increased Intention to Apply for a Job, particularly in the decision-making process of applying to a company.