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All Journal Sodality: Jurnal Sosiologi Pedesaan WIDYA LAKSANA Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Bakti Masyarakat Indonesia JURNAL KOMUNIKASI DAN BISNIS Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal InterAct Inkubis: Jurnal Ekonomi dan Bisnis Abdimas Mandalika Engagement: Jurnal Pengabdian Kepada Masyarakat Proceedings National Conference Sisi Indonesia
Alfonso Harrison
Department Of Communication, Faculty Of Business Administration And Communication Sciences, Universitas Katolik Indonesia Atma Jaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Audience Meaning of Teenage Life Delinquency Through Euphoria Series as Mass Media Effect Alfonso Harrison; Theodora Jessica; Cecilia Francessa
Jurnal Komunikasi dan Bisnis Vol. 13 No. 1 (2025): May - October 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v13i1.1387

Abstract

This research aims to find out the meaning that emerges in the audience about the reality of adolescent life as a result of mass media, in this case, the soap opera Euphoria, which is watched with intense viewing behavior. This study uses a constructivist paradigm and a qualitative approach. This research chooses Generation Z teenagers, aged 18 to 22 years, as subjects. Data collection was carried out by interviewing informants, whose results were compared with semiotic analysis of the Euphoria series as the object of research. data was obtained that informants, as heavy viewers who watch films intensively, find teenage life scary, as depicted in Euphoria. Informants with their own life experiences tend to want to imitate the characters in Euphoria. This illustrates the concept of resonance working in forming the effects of mass media, namely, cognitive and affective. In addition, through the Euphoria series, the media displays the diversity of behavior in the culture of today's teenage life, and informants also show inclusive acceptance of cultural behavior that tends to be considered difficult to accept by the conventional culture of Indonesian society. The conclusion is that the mainstreaming and resonance concepts are discovered in informants, therefore, these two concepts might trigger the mass communication effects that are cognitive, affective, and behavioral in the audience of the show.
Digital Marketing Risk Assessment Based on ISO 31000: Empirical Evidence from the Indonesian OTA Sector Indra Gunawan; Rudy Sondang Sinaga; Alfonso Harrison
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 2 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i2.325

Abstract

Background: Online marketing campaigns are marketing strategies that utilize digital technology to promote products or services through the internet. Objective: The goal of these campaigns is to increase brand awareness, engagement, and sales in a more effective and efficient manner. Methods: Online marketing campaigns involve various methods, including search engine advertising, social media marketing, email marketing, and content marketing. Results: In Indonesia, the widespread adoption of internet technology and the rapid development of digital platforms provide significant opportunities for companies to reach broader and more diverse markets. Online marketing campaigns enable companies to gain deeper insights into target markets, measure return on investment (ROI) more accurately, and strengthen their competitive advantage in an increasingly competitive environment. A structured approach and appropriate strategies in online marketing campaigns assist companies in optimizing the utilization of digital technologies to achieve their marketing objectives. Conclusions: Thus, online marketing campaigns have become essential tools for companies in responding to technological advancements and continuously evolving consumer needs.
Co-Authors A.Y. Agung Nugroho Adella Suwandhi Angie Bintang Adikarta Cecilia Francessa Cecilia Francessa6 Francessa, Cecilia Hironimus Cornelius Royke Indra Gunawan Jessica Natalie Jessica, Theodora Kasdin Sihotang Margaretha Theresia Michelle Angela Allegra Tobing Natalie, Jessica Nugroho, A. Y. Agung R. Aditya Gunawan, R. Aditya Rodemeus Ristyantoro Rudy Sondang Sinaga Sri Hapsari Wijayanti Stefanus Andriano Suharsono SUHARSONO Theodora Jessica Theodora Jessica Theodora Jessica Tobing, Michelle Angela Allegra Valenita Lisafina Takakobi Yerik Afrianto Singgalen Yohanna Claudia Dhian Ariani Harbelubun