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All Journal LEMMA: Letters Of Mathematics Education Jurnal Informatika dan Teknik Elektro Terapan Ensiklopedia of Journal JURNAL REKAYASA Indo-MathEdu Intellectuals Journal Jurnal Pustaka AI : Pusat Akses Kajian Teknologi Artificial Intelligence E-JRM Jurnal Fairness Jurnal Bangunan: Konstruksi & Desain JR : Jurnal Responsive Teknik Informatika Jurnal Sains, Teknologi dan Kesehatan Jurnal Responsive Teknik Informatika INTECH (Informatika dan Teknologi)
Rini Yunita, Rini
STT PAYAKUMBUH
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Social Sciences

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Journal : E-JRM

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Pengaruh Strategi Pemasaran Flash sale, Endorsement beauty influencer, Dan Ulasan Konsumen Terhadap Minat Beli Produk Somethinc Di Platform E- Commerce Shopee. (Studi Kasus Mahasiswa FEB Universitas Islam Malang Angkatan 2022) Yunita, Rini; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to examine the extent to which flash sales, endorsements from beauty influencers, and consumer reviews influence product purchase interest on the Shopee e-commerce platform, with the study subjects being 2022 students of the Faculty of Economics and Business at the Islamic University of Malang. The sample size was determined using Maholtra's formula, resulting in 75 respondents. Data was collected through the distribution of questionnaires to the selected students using purposive sampling techniques. Data analysis was conducted using SPSS software. The testing methods applied included validity tests, reliability tests, normality tests, classical assumption tests, multiple linear regression analysis, F-tests, t-tests, and determination coefficient (R²) tests. The analysis results showed that the variables of flash sales, beauty influencer endorsements, and consumer reviews have a positive and significant influence on purchasing interest. Keywords: Flash sale, Endorsement beauty influencer, Consumer Reviews, and Purchase Interest. 
Co-Authors Abdullah Abdullah Alkadri Masnur Arif Rizki Marsa Asnur, Hanifah Aziza, Nurna Basalamah, Muhammad Ridwan Desman, Sutria Endah Puspita Sari Faradillah, Faradillah Farida Isroani Fidella, Athalia Imelda Saluza, Imelda Indra Laksmana Khatab, Umar Lastri Widya Astuti, Lastri Widya Novrianti Rosda Syelly Rosmaria, Rosmaria Sari, Ridha