Article Per Year (5 Year)
p-Index From 2021 - 2026
1.532
P-Index
This Author published in this journals
All Journal Jurnal Representamen Jurnal Ilmu Dakwah Titian: Jurnal Ilmu Humaniora Kalijaga Journal of Communication QAULAN: Journal of Islamic Communication Fikrah: Jurnal Ilmu Aqidah dan Studi Keagamaan JISIP UNJA (Jurnal Ilmu Sosial Ilmu Politik Universitas Jambi) Kala Manca: Jurnal Pendidikan Sejarah Al-Qolamuna : Journal Komunikasi dan Penyiaran Islam
Sebastian, Andi
Unknown Affiliation
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Representamen

 1 
Komodifikasi Agama Dalam Iklan: Analisis Wacana Kritis Sara Mils Terhadap Iklan Biskuit Kokola Versi Mamah Dedeh Sebastian, Andi
Jurnal Representamen Vol 8 No 01 (2022): Jurnal Representamen Volume 8 No 01 April 2022
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (433.03 KB) | DOI: 10.30996/representamen.v8i1.6308

Abstract

Commodification in religion raises many problems in religious traditions, debates arise in various circles. Some believe, the value of a religion should not involve money. Meanwhile, in the current era, it is difficult to stem the power and culture of the market. Religious leaders and missionaries now seem to be required to appear according to market needs. Mamah Dedeh is a preacher who has a religious appeal in advertisements. Setting the place and atmosphere with a religious theme also strengthens the attractiveness of the advertisement. By using symbols, as well as religious figures in advertisements, producers try to attract the majority of the Muslim population in Indonesia. The proliferation of forms of religiosity in the market creates a strong idea, that religion seems to be a commodity, and religion in the market becomes a general commodity. Aiming to describe and describe aspects of the commodification of religion, a case study method with a qualitative approach was chosen to examine advertising. The results show that there is a commodification of religion in advertising. Preachers or religious leaders are used to increase profits.
Co-Authors Agus Budianto Ahad, Eizzah Bukhari binti Ardi Tri Yuwono Basara, Mustafa Braake, Gijsbert ter Chen, Abdullah Chung-Hee, Amir Clumpers, Pieter-Jan De, Tung Ming Masolih, M. Bahjatul Afiiful Nara Setya Wiratama Ngasiman, Nur'irfaan Adrus bin Rahman, Haru Sujiyanto, Edi