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FAKTOR MOTIVASI ORANGTUA DALAM MENGEMBANGKAN MINAT TARUNA/TARUNI AKPELNI UNTUK BERWIRAUSAHA. Karjono Karjono
Stability: Journal of Management and Business Vol 3, No 1 (2020): July
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v3i1.6429

Abstract

AbstrakAngka pengangguran terdidik yang masih tinggi menmbuat realita semakin memprihatinkan, namun belum mampu menyadarkan serta mengubah orientasi sebelumnya. Namun menjadi kurang tepat apabila tingginya tingkat pengangguran tersebut disebabkan oleh minimnya jumlah lapangan pekerjaan. Faktor motivasi Orang tua dalam mengembangkan minat berwirausaha kami angkat bertujuan untuk Merubah pola pikir  orang tua dan taruna/taruni tentang wirausaha. Secara teoritis studi ini dijelaskan motivasi merupakan tenaga pendorong minat, perhatian, konsentrasi, untuk mencapai suatu tujuan tertentu atau mencapai apa yang diinginkannya. Hasil kajian ini orang tua 90 % masih berkeinginan anaknya  bekeja di perusahaan besar. dan wirausaha hanya sebagai sampingan,  Keinginan dan motivasi orangtua agar anaknya melanjutkan usahanya atau membuka usaha baru  10 % .Taruna/ taruni belum berminat berwirausaha, 75% mereka menginginkan untuk bekerja pada perusahaan besar. 15 %  berminat berwirausaha ,setelah mereka bekerja dan memiliki modal, 10 %  akan minat berwirausaha sangat kuat,Untuk mencapai tingkat kepercayaan diri yang maksimal diperlukan adanya pengembangan diri dalam berwirausaha. misalnya mengikuti kegiatan pendidikan non formal atau pelatihan mengenai kewirausahaan agar lebih teraktualisasikan potensi kewirausahaan yang dimiliki dalam menjalankan usaha.Kata Kunci : Motivasi, Kewirausahaan, taruna/taruni. AbstractThe high educated winning rate makes reality even more alarming, but has not been able to awaken and change the previous push. However, the amount is less precise than specified. Motivation Factors Parents in developing entrepreneurial interest we adopt to change the mindset of parents and cadets about entrepreneurship. Overall, this studio discusses the motivation of driving interest, attention, concentration, to achieve certain goals or achieve what he wants. The results of this study 90% of parents are still eager to work behind in large companies. and entrepreneurship is only a side, pleasure and success In order to be well received or successful 10%. Taruna / Taruni not interested in entrepreneurship, 75% they want to work in large companies. 15% are interested in entrepreneurship, after they work and have capital, 10% will be interested in entrepreneurship very strongly, to achieve a great level of confidence. For example, taking part in non-formal education activities or training on entrepreneurship to better actualize the entrepreneurial potential needed in running a business.Keywords :   Motivation, Entrepreneurship, cadets
Smart Governance Sebagai Katalisator Green Port: Evaluasi Kesiapan Institusional Pelabuhan Tanjung Emas Semarang dalam Transformasi Maritim Berkelanjutan Karmanis karmanis; Karjono Karjono; Evyana Diah Kusumawati
JURNAL TRANSMA Vol 2 No 2 (2026): Jurnal Transportasi dan Manajemen Maritim (TRANSMA)
Publisher : Politeknik bumi Akpelni

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6425/sye95951

Abstract

The strategic vision of Tanjung Emas Port Semarang to become a world to transform into a world-class green port confronts critical climate challenges, including tidal flooding that disrupts operations, shipping channel siltation that escalates logistics costs, and container yard congestion that exacerbates carbon emissions. This study aims to assess the port’s institutional readiness in implementing sustainable maritime transformation through the lens of smart governance. A descriptive qualitative approach was employed, with data collection encompassing field observation of service systems and digital infrastructure, regulatory documentation from Pelindo and the Ministry of Transportation, and operational data analysis including water levels and berthing schedules. Thematic analysis focused on three dimensions: digital readiness against physical challenges, integration of environmental sensor data into decision-making systems, and the effectiveness of cross-sectoral coordination between Pelindo and KSOP. The findings reveal that Tanjung Emas Port is in an uneven transitional phase technological infrastructure has been developed, yet data integration for proactive mitigation remains fragmented. Institutional coordination barriers, stemming from data silos and diverging inter-authority priorities, constitute the primary bottleneck hindering collaborative governance. These findings assert that without institutional transformation enabling data sharing and evidence-based decision-making, green technology investments in ports will fail to achieve their optimal impact. Recommendations include establishing an integrated command center and regulatory incentives for collaborative climate action.
Digital Marketing dan Green Logistics Sebagai Strategi Pemasaran Berkelanjutan dalam Meningkatkan Kinerja Layanan Logistik UMKM Di Kawasan Industri Terpadu Batang Devy Kusumaningrum; Karjono Karjono; Evyana Diah Kusumawati; Budi Purnomo
JURNAL TRANSMA Vol 2 No 2 (2026): Jurnal Transportasi dan Manajemen Maritim (TRANSMA)
Publisher : Politeknik bumi Akpelni

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6425/7w4kss22

Abstract

This study aims to analyze the synergy between digital marketing and green logistics as a sustainable marketing strategy and its influence on the logistics service performance of Micro, Small, and Medium Enterprises (MSMEs) in the Batang Integrated Industrial Area (Batang IIA). Digital transformation and environmental sustainability pressures have driven the logistics industry to adopt adaptive and eco-friendly marketing strategies. This research employs a descriptive-qualitative approach with a case study design. A total of 12 informants from three stakeholder groups MSMEs, logistics companies, and industrial area managers were involved through semi-structured interviews, participatory observation, and documentation. The data were analyzed thematically. The findings reveal that MSMEs' adoption of digital marketing remains at an early stage, predominantly utilizing social media, while logistics companies have implemented it more comprehensively. The implementation of green logistics is still partial, primarily focused on operational efficiency through route optimization and fuel savings. The synergy between both strategies has been proven to improve delivery speed, cost efficiency, service reliability, and customer satisfaction. This study formulates an integrative model combining digital capabilities, green practices, integrated communication strategies, and ecosystem support as a sustainable marketing framework. Theoretically, this research enriches the literature on sustainable marketing and technology adoption in developing countries. Practically, it offers policy recommendations for industrial area managers, logistics companies, and MSMEs in developing a digital-based sustainable logistics ecosystem.