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All Journal Majalah Ilmiah Gema Maritim Jurnal Transportasi dan Manajemen Maritim (TRANSMA)
Devy Kusumaningrum
Politeknik Bumi Akpelni
Decision Sciences, Operations Research & Management Engineering Transportation

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Pengembangan Wirausaha dalam Meningkatkan Sumber Daya Isteri Nelayan Masyarakat Pesisir Kabupaten Batang Devy Kusumaningrum; Karjono
Majalah Ilmiah Gema Maritim Vol 22 No 2 (2020): Gema Maritim Vol 22 No 2 tahun 2020 tanggal 30 September 2020
Publisher : Politeknik Bumi Akpelni

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.269 KB) | DOI: 10.37612/gema-maritim.v22i2.112

Abstract

Desa Senturi, Karangasem Utara, Kabupaten Batang, merupakan masyarakat nelayan karena kehidupan sehari-harinya sering melaut dan bekerja sebagai nelayan, namun yang menjadi kendala saat ini yaitu masih kurangnya sumber daya manusia terutama SDM isteri Nelayan karena hanya menunggu dari hasil tangkap suami. Dalam kajian ini menggunakan pendekatan metode kualitatif, untuk memahami fenomena tentang apa yang dialami dan subjek penelitian adalah terkait dengan perilaku, persepsi, motivasi, dan tindakan lain-lain untuk memahami fenomena kebiasaan aktifitas istri nelayan. Informan ditentukan dengan melibatkan kelompok nelayan yang terdiri dari 64 isteri nelayan. Pengumpulan data dilakukan dengan wawancara mendalam, dokumentasi. Pengujian keabsahan data menggunakan teknik triangulasi. Hasil penelitian menunjukkan bahwa peran isteri dalam ruang lingkup rumah tangga disamping mengurus rumah tangga adalah sebagai penjual ikan, menentukan harga ikan, dan melaksanakan pelatihan wirausaha mandiri hingga mengikuti pendampingan bisa memasarkan produk. Namun disisi lain, masih kurangnya pemahaman masyarakat terutama terhadap teknologi digitial pemasaran produk merupakan hal yang perlu diperhatikan leih lanjut.
Transformasi Teknologi Digital dan Ramah Lingkungan untuk Transportasi Masa Depan pada Industri Maritim Haris Padilah; Tini Utami; Devy Kusumaningrum
Majalah Ilmiah Gema Maritim Vol 27 No 2 (2025): Gema Maritim Vol 27 No 2 Bulan September 2025
Publisher : Politeknik Bumi Akpelni

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37612/gema-maritim.v27i2.546

Abstract

The maritime world is entering a new era that demands a balance between digitalization and environmental sustainability. This sector is not only challenged by technological advancements, but also by ensuring that innovations remain environmentally friendly. This study aims to examine the transformation of digital and environmentally friendly technologies in the maritime transportation sector. This study uses a literature review method. It shows that organizational, technological, and environmental factors influence organizational digitalization in the maritime transportation sector. Digitalization encompasses collaboration between organizations and new partners to develop new digital solutions (including through participation in projects related to digitalization and/or digital transformation) and digitize internal and external business processes. Supported by the development of environmental technologies, it is crucial for a more sustainable approach. One such technology is the hybrid propeller system, which helps reduce greenhouse gas emissions from the ocean. Furthermore, energy storage systems, solar panels, and wind turbines are innovative ways to improve energy efficiency. However, these technologies also require significant infrastructure investment and high-quality power generation, and the greatest challenge in using alternative fuels is the limited infrastructure in ports worldwide.
Digital Marketing dan Green Logistics Sebagai Strategi Pemasaran Berkelanjutan dalam Meningkatkan Kinerja Layanan Logistik UMKM Di Kawasan Industri Terpadu Batang Devy Kusumaningrum; Karjono Karjono; Evyana Diah Kusumawati; Budi Purnomo
JURNAL TRANSMA Vol 2 No 2 (2026): Jurnal Transportasi dan Manajemen Maritim (TRANSMA)
Publisher : Politeknik bumi Akpelni

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6425/7w4kss22

Abstract

This study aims to analyze the synergy between digital marketing and green logistics as a sustainable marketing strategy and its influence on the logistics service performance of Micro, Small, and Medium Enterprises (MSMEs) in the Batang Integrated Industrial Area (Batang IIA). Digital transformation and environmental sustainability pressures have driven the logistics industry to adopt adaptive and eco-friendly marketing strategies. This research employs a descriptive-qualitative approach with a case study design. A total of 12 informants from three stakeholder groups MSMEs, logistics companies, and industrial area managers were involved through semi-structured interviews, participatory observation, and documentation. The data were analyzed thematically. The findings reveal that MSMEs' adoption of digital marketing remains at an early stage, predominantly utilizing social media, while logistics companies have implemented it more comprehensively. The implementation of green logistics is still partial, primarily focused on operational efficiency through route optimization and fuel savings. The synergy between both strategies has been proven to improve delivery speed, cost efficiency, service reliability, and customer satisfaction. This study formulates an integrative model combining digital capabilities, green practices, integrated communication strategies, and ecosystem support as a sustainable marketing framework. Theoretically, this research enriches the literature on sustainable marketing and technology adoption in developing countries. Practically, it offers policy recommendations for industrial area managers, logistics companies, and MSMEs in developing a digital-based sustainable logistics ecosystem.
Co-Authors Budi Purnomo Evyana Diah Kusumawati Haris Padilah Karjono Karjono Karjono Tini Utami