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Perancangan Desain Logo Prima Mushroom dalam Rangka Membangun Identitas dan Strategi Branding Usaha Astika Ulfah Izzati; Rini Rini; Silvana Oktanisa; Frianka Anindea; Welan Mauli Angguna; Septini Kumalaputri; Claudya Nurcahaya; Fernando Africano
Jurnal Pengabdian Masyarakat - PIMAS Vol 2 No 1 (2023): Februari
Publisher : LPPM Universitas Harapan Bangsa Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/pimas.v2i1.971

Abstract

One of ways that can be done by Small and Medium Enterprise (SME) to improve their branding is by creating a logo. Logos can identify what products or services are produced by the enterprise, logos also differentiate one company from another, as well as one product from another. The business partner in this community service is Prima Mushroom which is owned by Ms. Teti Indrawati, located in Palembang City, South Sumatra Province. Initially the business partners had not built a good business identity where the partners already had a business name, but there was no logo that became the identity of this business. In addition, at the partner's business location there is no banner informing the name of the business. So this product is difficult to recognize by consumers. Therefore, the purpose of this community service activity is to design Prima Mushroom logo design and apply this logo to the business name information banner as a business branding strategy. The method used is to first socialize and discuss with partners regarding the problems faced, then solve the problems by providing alternative logo designs for business branding strategies.
Pelatihan Pengolahan Jamur Tiram dalam Rangka Memberikan Nilai Tambah Hasil Budidaya di Kampung Sayur Cempako Frianka Anindea; Fitriani Fitriani; Anggia Jesica Dati; Khalia Silvia Maisyarani; Dendi Irawan; Welan Mauli Angguna; Claudya Nurcahaya; Septini Kumalaputri; Imas Permatasari
Jurnal Pengabdian Masyarakat - PIMAS Vol 2 No 2 (2023): Mei
Publisher : LPPM Universitas Harapan Bangsa Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/pimas.v2i2.1035

Abstract

Kampung Sayur Cempako didirikan berawal dari kepedulian Bapak Rudi Harsam terhadap lingkungan. Dengan memanfaatkan lahan kosong tempat pembuangan sampah, Bapak Rudi Harsam memulai bercocok tanam dengan menggunakan metode hidroponik. Upaya tersebut kemudian mendapatkan apresiasi dari warga sekitar di Gang Berdikari yang turut serta menanam sayur dengan metode serupa. Jamur tiram merupakan salah satu hasil budidaya dari warga di Kampung Sayur Cempako. Untuk memberikan nilai tambah dari hasil budidaya jamur tiram tersebut, diperlukan pelatihan pengolahan jamur tiram. Produk olahan yang dihasilkan berupa jamur crispy yang dapat dijadikan alternatif cemilan lezat dan bergizi untuk masyarakat. Pelatihan pengolahan jamur tiram ini melibatkan Ibu-Ibu warga Kampung Sayur Cempako. Selain diberikan materi mengenai cara mengelola jamur tiram menjadi cemilan, mereka juga diberikan materi cara mengemas produk dengan baik agar tidak cepat rusak dan lebih menarik saat dipasarkan.
Financial Literacy and Love of Money Attitude toward Financial Management Dewi Fadila; Yesita Astarina; Dwi Riana; Septini Kumalaputri; Melisa Kurnia Asfitri
Asean International Journal of Business Vol. 2 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v2i2.607

Abstract

Purpose – This study aims to determine the effect of financial literacy and attitudes love of money to financial management based on economic entity concept in UKM IKM Nusantara, Palembang City.Methodology/approach – This research is quantitative descriptive. The population in this study were 300 SMEs (Small Medium Enterprise) that are members of UKM IKM Nusantara. The sampling technique used is method purposive sampling and the criteria used in the study were SMEs that had joined as members of UKM IKM Nusantara for at least 3 years. The samples obtained in this study were 50 SMEs. This study uses primary data with data collection techniques using interviews, online questionnaires and observation.Findings – The results of this study indicate that as many as 84% of business actors in UKM IKM Nusantara who manage their finances have not implemented it economic entity concept. Furthermore, financial literacy has a significant positive effect on based financial management economic entity concept, where as love of money attitude does not affect the financial management based economic entity concept. Novelty/value – These findings indicate that SMEs need to have knowledge of financial management, especially based economic entity concept. This concept is a good financial management concept for SMEs to implement, especially in an effort to improve the best financial performance for SMEs.  
The Effect of Corporate Social Responsibility, Managerial Ability, and Tax Planning On Earning Management Septini Kumalaputri; Dian Kurniawati; Hanifah Setyaningrum
Asean International Journal of Business Vol. 2 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v2i2.627

Abstract

Purpose – This study aimed to obtain empirical evidence of the effect of corporate social responsibility, managerial ability, and tax planning on earning management. Methodology/approach – The data used is obtained from the annual financial statements of manufacturing sector companies listed on the Indonesia Stock Exchange (IDX) for the period 2015-2019. The sample selection method used in this study is the purposive sampling method and the analysis techniques used are descriptive statistics, panel data regression, classical assumption test, and hypothesis test. Data were collected from 51 manufacturing sector companies that met predetermined sample criteria. Findings – The results of this study empirically prove that corporate social responsibility and tax planning have a positive effect on earning management while managerial ability does not affect earning management.
Pelatihan Pengolahan Jamur Tiram dalam Rangka Memberikan Nilai Tambah Hasil Budidaya di Kampung Sayur Cempako Frianka Anindea; Fitriani Fitriani; Anggia Jesica Dati; Khalia Silvia Maisyarani; Dendi Irawan; Welan Mauli Angguna; Claudya Nurcahaya; Septini Kumalaputri; Imas Permatasari
Jurnal Pengabdian Masyarakat - PIMAS Vol. 2 No. 2 (2023): Mei
Publisher : LPPM Universitas Harapan Bangsa Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/pimas.v2i2.1035

Abstract

Kampung Sayur Cempako didirikan berawal dari kepedulian Bapak Rudi Harsam terhadap lingkungan. Dengan memanfaatkan lahan kosong tempat pembuangan sampah, Bapak Rudi Harsam memulai bercocok tanam dengan menggunakan metode hidroponik. Upaya tersebut kemudian mendapatkan apresiasi dari warga sekitar di Gang Berdikari yang turut serta menanam sayur dengan metode serupa. Jamur tiram merupakan salah satu hasil budidaya dari warga di Kampung Sayur Cempako. Untuk memberikan nilai tambah dari hasil budidaya jamur tiram tersebut, diperlukan pelatihan pengolahan jamur tiram. Produk olahan yang dihasilkan berupa jamur crispy yang dapat dijadikan alternatif cemilan lezat dan bergizi untuk masyarakat. Pelatihan pengolahan jamur tiram ini melibatkan Ibu-Ibu warga Kampung Sayur Cempako. Selain diberikan materi mengenai cara mengelola jamur tiram menjadi cemilan, mereka juga diberikan materi cara mengemas produk dengan baik agar tidak cepat rusak dan lebih menarik saat dipasarkan.