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All Journal G-Tech : Jurnal Teknologi Terapan Mavis : Jurnal Desain Komunikasi Visual JAPI: Jurnal Akses Pengabdian Indonesia Abdimas Indonesian Journal
Amar Ma’ruf Stya Bakti
Universitas Ma Chung, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Edukasi Kemasan Dan Perancangan Logo Serta Kemasan Kopi Produk Rtm Di Desa Kucur Dengan Metode Tempel Untuk Meningkatkan Brand Diversification Product Bintang Pramudya Putra Prasetya; Aditya Nirwana; Amar Ma’ruf Stya Bakti
JAPI (Jurnal Akses Pengabdian Indonesia) Vol 7, No 3 (2022)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/japi.v7i3.3988

Abstract

RTM atau Republik Tani Mandiri merupakan salah satu organisasi kepemudaan yang bertujuan untuk meningkatkan kesejahteraan petani kopi di Desa Kucur. Desa Kucur terletak di Kabupaten Malang Kecamatan Dau dimana mayoritas masyarakat disana berprofesi sebagai petani, luas Desa Kucur tercatat seluas 58.566 hektar dengan jumlah penduduk 5690 jiwa (1575 KK) pada tahun 2017. pengetahuan untuk mengolah dan memasarkan produknya menjadi tantangan utama bagi petani kopi di Desa Kucur. Tujuan kegiatan ini adalah untuk mengimpor pengetahuan Branding, penyuluhan standar desain kemasan nasional dan pendampingan desain kemasan untuk RTM agar lebih mudah memasarkan produk kopi bagi petani di Desa Kucur. Metode yang digunakan dalam kegiatan ini adalah gabungan antara metode penelitian kualitatif dan metode desain model Design Thinking. Metode penelitian kualitatif dibagi menjadi beberapa tahapan penggalian sumber data diantaranya observasi lapangan secara langsung di Desa Kucur dan wawancara dengan pelaku usaha produk kopi di Desa Kucur yang tergabung dalam komunitas Mandiri Tani Republik (RTM). Dampak dari kegiatan yang telah dilakukan bagi mitra antara lain: 1) Mitra mampu mengidentifikasi kekurangan dan kelebihan produknya dari berbagai diskusi yang telah dilakukan, 2) Mitra memiliki pengetahuan standar pengemasan produk kopi yang lebih baik dan dapat menjaga kualitas kopi, 3) Mitra mendapatkan informasi standar informasi yang harus ada dan tertera pada label kemasan agar produknya dapat dipasarkan lebih luas, terutama jika ingin memasukkan produk ke distributor, dan 4) Perubahan besar pada kemasan membuat kepercayaan diri untuk dapat bersaing dengan produk sejenis menjadi jauh lebih meningkat.
Perancangan Template Promosi di Instagram dengan Menggunakan Aplikasi Powerpoint Untuk Untuk Pemasaran Pengusaha Kuliner di Kota Malang Amar Ma’ruf Stya Bakti; Sultan Arif Rahmadianto
G-Tech: Jurnal Teknologi Terapan Vol 7 No 4 (2023): G-Tech, Vol. 7 No. 4 Oktober 2023
Publisher : Universitas Islam Raden Rahmat, Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/gtech.v7i4.3204

Abstract

In this digital era, food and beverage businesses leverage it to market their products. This includes activities such as brand development, social media promotion, hiring brand ambassadors, and more. Among the various alternatives for marketing their products, one simple and straightforward promotional method is utilizing Instagram feed layouts designed using PowerPoint software. The reason for choosing this software is its widespread availability and ease of use, as most people have it on their laptops or desktop computers (PCs). The method employed is the qualitative ADDIE model, which consists of several stages, including Analysis, Design, Development, Implementation, and Evaluation. This method offers the advantage of a structured process and flexibility in applying it to creative content and projects. The outcome is a promotional media design template used by small and medium-sized food and beverage businesses to sell their products on the Instagram platform
Permainan Edukatif Makanan Sehat dengan Kombinasi Teknik Story Telling bagi Siswa-Siswi TK Dharma Wanita 1 Persatuan Sumber Sekar sebagai Upaya Pencegahan Stunting pada Anak Cesa, Fibe Yulinda; Ismaurasi, Marcelina Fransisca Alecia; Khoiroh, Afifatul; Sentosa, Revin Adis; Wilujeng, Lilis Lestari; Bakti, Amar Ma'ruf Stya; Hendra, Godeliva Adriani
Abdimas Indonesian Journal Vol. 3 No. 2 (2023)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v3i2.330

Abstract

Until now, many food variants have been created by the public to attract buyers' interest. In fact, if food is not processed properly, what happens instead of being beneficial for someone is actually detrimental, one of which becomes a source of disease. Children are the target for instant food sellers who often line up and sell in front of schools. Because it tastes delicious, nowadays children are used to buying these snacks which do not necessarily have good nutritional value. If explored further, poor nutritional value will cause a serious condition in children's development called stunting. Therefore, in Sumbersekar Village there is still no education regarding healthy food, especially from an early age. For this reason, it is necessary to teach children from an early age so that they can avoid foods with low nutritional value. The target for this education is children, therefore story telling regarding healthy food will be given of course also using interactive props so that children are interested and able to remember which food categories are healthy and unhealthy. The results of this service received a very good response and according to the teacher's observations, after these teaching aids were given, children became more aware of bringing vegetables and fruit menus when bringing lunch to school. Evaluation of this service is a more structured observation, especially in the form of a questionnaire for effectiveness and monitoring changes in student behavior before and after being given the story telling service and game tools.
Perancangan Buku Ilustrasi Mengenai Sejarah Candi Badut Untuk Memberikan Informasi Sejarah Kepada Masyarakat Kota Malang Stya Bakti, Amar Ma'ruf; Irianto, Mahardika Christian; Sukmaraga, Ayyub Anshari
MAVIS : Jurnal Desain Komunikasi Visual Vol 7 No 01 (2025): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v7i01.1780

Abstract

Indonesia has a rich and diverse historical heritage, but some aspects remain unclear in terms of their origins, such as Candi Badut in Malang Regency. The lack of information about the history of this temple makes it an interesting topic to explore, encouraging the people of Malang to learn more about it. Therefore, an illustrated book is designed as an engaging way to present the history of Candi Badut to the target audience aged 18 and above. This design uses a qualitative method through observation and literature study for data collection, and it applies the ADDIE design model with a cyclic strategy. The outcome of this design is an A5-sized illustrated book featuring oil painting-style illustrations and chiaroscuro lighting techniques. Supporting merchandise includes hats, tote bags, mugs, tumblers, and t-shirts, while promotional media consist of banners, posters, and acrylic displays. Evaluation results show that the book is easy to understand and appealing to read.
Co-Authors Aditya Nirwana AYYUB ANSHARI SUKMARAGA Bakti, Amar Ma'ruf Stya Bintang Pramudya Putra Prasetya Godeliva Adriani Hendra Irianto, Mahardika Christian Ismaurasi, Marcelina Fransisca Alecia Khoiroh, Afifatul Sentosa, Revin Adis Sultan Arif Rahmadianto Wilujeng, Lilis Lestari