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All Journal ANDHARUPA JAST : Jurnal Aplikasi Sains dan Teknologi Jurnal Pengabdian Al-Ikhlas Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang G-Tech : Jurnal Teknologi Terapan Narada : Jurnal Desain dan Seni ARTCHIVE: Indonesia Journal of Visual Art and Design Journal of Community Practice and Social Welfare (JaCiPS) Jurnal Atma Inovasia JAPI: Jurnal Akses Pengabdian Indonesia Sainsbertek Jurnal Ilmiah Sains & Teknologi Prosiding Seminar Nasional Pengabdian Masyarakat KOPEMAS Alamtana Jeskovsia (Jurnal Desain Komunikasi Visual Asia)

Sultan Arif Rahmadianto

Program Studi Desain Komunikasi Visual, Universitas Ma Chung

Author-ID : 3040708

Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Perancangan Kartu Pos Fotografis "Malang at Night" Sebagai Alternatif Cindera Mata Kota Malang Tegar Andito; Sultan Arif Rahmadianto
ARTCHIVE: Indonesian Journal of Visual Arts and Design Vol 2, No 2 (2021): ARTCHIVE : Indonesia Journal of Visual Art and Design
Publisher : Institut Seni Indonesia Padang Panjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53666/artchive.v2i2.1040

There are various souvenirs to be chosen that consist of keychains, traditional crafts, postcards, t-shirts, stickers, etc. Postcard is one of many kinds of souvenirs. Through postcard that being sent to friends or relatives, people can show ‘proof’ that they have visited certain places. Today that activity isn’t longer popular because of more modern means of communication. However, postcards are still desirable as inexpensive souvenirs to be collected by tourists themselves or to be given to friends and relatives without sending it through postal service. There aren’t many variations of Malang City postcards. This is caused by postcards that labeled ‘Malang’ often show visual elements that exist in greater Malang area but not the Malang City itself. This effort to design postcard tries to make an alternatives for souvenirs of Malang City in general and also specifically an alternative postcards of Malang City.

PERANCANGAN IDENTITAS VISUAL MUSEUM WAYANG POTEHI JOMBANG SEBAGAI UPAYA KONSERVASI BUDAYA Sultan Arif Rahmadianto; Kevin Wibowo
Narada : Jurnal Desain dan Seni Vol 7, No 3 (2020)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2020.v7.i3.004

Technological developments such as television, internet, and smartphones that can be easily accessed are becoming more in demand by the younger generation than traditional performing arts. this is the cause of the decline of the existence of traditional art, especially wayang potehi. One of the museums that held a puppet art show potehi is Potehi Jombang Puppet Museum located in Raya Gudo area, Jombang, East Java. Potehi Puppet Museum is also affected by the many technological developments and other entertainment media. Therefore, it is necessary to visual identity of Potehi Jombang Puppet Museum as a step to introduce and preserve potehi puppet art because it is one of the cultures of acculturation in Indonesia. The design method used is a qualitative method. The result of this design is a visual identity in the form of Logo accompanied by the application in various media used as an effort to confectione Indonesian culture.

PENINGKATAN KREATIVITAS DAN PRODUKTIVITAS KEGIATAN MEMBATIK DI KELURAHAN TLOGOMAS MALANG Melany Agustina; Anitarakhmi Handaratri; Kestrilia Rega Prilianti; Sultan Arif Rahmadianto
JAST : Jurnal Aplikasi Sains dan Teknologi Vol 1, No 2 (2017): JAST
Publisher : Universitas Tribhuwana Tunggadewi Malang

Batik is one of Indonesian culture heritage that should be preserved.In almost every Indonesia region has batik. Not only batik Jogja or Solo whose name is s become incredibly global, other areas in Indonesia also has batik. Recently, ‘membatik’ community in Kelurahan Tlogomas do not have pattern and a special color which is feature of Malang city .Therefore, activities devotion to community aims to bring training motives and color batik to enrich batik pattern.With community members not more than 10 peoples, this work is hoped can be seeds entrepreneurship that produces advantage. Devotion to community’ team provide socialization, assistance equipment and materials, and created special account to help introduce and markets batik Tlogomas. This activity is also to keep cultural heritage through the improvement of the creativity and productivity membatik activities. Keywords : batik, tlogomas, pattern, color, malang

Kajian Brand Strategy Roadmap (Studi Kasus Starbucks Coffee) Sultan Arif Rahmadianto
Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 1 No 01 (2019): Volume 01, Nomor 01, Maret 2019
Publisher : Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/cd.v1i01.199

Today, business competition is no longer refers to the problem of product quality but on the issue of brand. A good brand will increase the quality of the product in the eyes of consumers by itself. The purpose of this research is to find out and analyze the brand strategy in brand "Starbucks" by using the approach brand roadmap. From the analysis that has been done based on contextual internal (core values) and externally (the core of the message, personality, and icon). Starbucks's Coffee brand illustrates that Starbucks as a brand that is very consistent in giving an overview on the public so that the consequent Starbucks and professional brand. The benefits of this research is to provide an overview of how to convey knowledge brand so easily communicated and understood by any person either, employees, associates, customers or investors who interact with the brand.

Pelatihan Melukis One Stroke Painting bagi Kelompok Masyarakat Gondowangi Malang Sultan Arif Rahmadianto; Yuyun Yuniati
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol 5, No 3 (2020): November 2020
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v5i3.4241

The people of Gondowangi, Malang need a program to improve knowledge and skills art creations. One stroke painting is a simple painting technique that can produce unique and interesting visual works despite using only very simple techniques. Based on situation analysis, Ma Chung University created a corporate social responsibility program (CSR) aimed at empowering the people of Gondowangi, Malang in terms of knowledge and skills art creations. This program will be able to have a great influence on the people of Gondowangi, Malang, which is to make more productive and able to produce art products that have economic value. The method of this program is the first day is a socialization activity about the knowledge of painting with one stroke painting technique, then day two is a direct training activity painting with one stroke painting technique. The people are very enthusiastic to participate in this program. As a result of this program, the people of Gondowangi, Malang are more confident in painting and have art products. The sustainability of this program is excellent because has a consultation program that is coordinated directly between the head of this program and the head of people Gondowangi, Malang to ensure better cooperation in the future.DOI: https://doi.org/10.26905/abdimas.v5i2.4241

PENINGKATAN PEMASARAN MELALUI STRATEGI BRANDING DAN IDENTITAS UNTUK MOCCA ANIMATION STUDIO MALANG Sultan Arif Rahmadianto; Bintang Pramudya Putra Prasetia; Tegar Andito
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol 4, No 1 (2019): June 2019
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v4i1.2993

Program ipteks bagi masyarakat (IbM) ini bertujuan untuk menerapkan branding dan identitas dalam strategi pemasaran usaha jasa animasi Mocca Animation Studio, Kelurahan Sawojajar, Kecamatan Kedungkandang, Kota Malang. Strategi untuk mencapai tujuan tersebut adalah melalui program IbM yang terbagi dalam dua kegiatan, yaitu (1) pelatihan materi branding dan identitas sebagai alat pemasaran yang efektif khususnya untuk industri animasi dan (2) pendampingan perancangan corporate identity system Mocca Animation Studio. Sasaran program ini adalah studio animasi Mocca di Kelurahan Sawojajar, Kedungkandang, Malang. Kegiatan pelatihan branding dan identitas dilaksanakan dalam satu kali pertemuan dengan co-founder dan CEO Mocca Animation Studio dalam bentuk presentasi dan diskusi. Kemudian kegiatan pendampingan perancangan corporate identity system Mocca Animation Studio dilaksanakan selama kurang lebih 6 bulan dalam bentuk program pendampingan. Keberhasilan program ipteks bagi masyarakat ini ditentukan berdasarkan peningkatan wawasan tentang branding dan identitas sebagai alat pemasaran dan menerapkannya disetiap kegiatan pemasaran di Mocca Animation Studio. Hasilnya adalah meningkatnya pengetahuan dan ketrampilan dalam bidang pemasaran usaha jasa animasi dan adanya buku panduan corporate identity system Mocca Animation Studio sebagai dasar dalam penerapan identitas dan branding khususnya pada kegiatan pemasaran. Hasil ini menggambarkan bahwa program pengabdian pada masyarakat studio animasi Mocca Animation Studio Malang efektif dalam mengenalkan branding dan identitas sebagai alat pemasaran di industri animasi. DOI: https://doi.org/10.26905/abdimas.v4i1.2993

Peningkatan Pemahaman Mengenai Keamanan Pangan bagi Masyarakat Desa Tegalweru Ruth Febriana Kesuma; Sultan Arif Rahmadianto; Yuyun Yuniati
JAPI (Jurnal Akses Pengabdian Indonesia) Vol 5, No 1 (2020)
Publisher : Universitas Tribhuwana Tunggadewi

Desa Tegalweru yang terletak di Kecamatan Dau, Kabupaten Malang dikenal dengan hasil panennya yaitu cabai, jeruk, pisang, dan tomat. Program pengabdian kepada masyarakat yang dilakukan pada tahun 2018 adalah membantu permasalah mitra dalam mengelola potensi lokal yang ada di Desa Tegalweru untuk meningkatkan nilai jual produk di desa tersebut. Upaya yang telah dilakukan adalah memberikan penyuluhan kepada masyarakat mengenai keamanan pangan, bagaimana pengolahan pangan yang sehat dan pemanfaatan bahan tambahan pangan yang aman bagi kesehatan. Berdasarkan hasil survei terhadap penduduk setempat, kemudian dilakukan analisis menggunaan wilcoxon test, dihasilkan p-value = 1. Berdasarkan hasil tersebut didapati bahwa terjadi peningkatan kesadaran masyarakat mengenai teknik pengolahan pangan yang sehat dan penggunaan BTP yang aman bagi tubuh atau kesehatan.

Perancangan Brand Design untuk Meningkatkan Value Usaha Laundry Bu Kah di Pakis Kabupaten Malang serta Pemasaran Melalui Sosial Media Bintang Pramudya Putra Prasetya; Sultan Arif Rahmadianto
JAPI (Jurnal Akses Pengabdian Indonesia) Vol 6, No 1 (2021)
Publisher : Universitas Tribhuwana Tunggadewi

Kebiasaan kita sehari-hari yang sering berganti baju untuk menyesuaikan dengan kebutuhan dan aktifitas, sepintas merupakan kegiatan yang sederhana, wajar dilakukan oleh kebanyakan masyarakat, khususnya di Indonesia. Ketika baju yang kita pakai sudah bau karena bercampur keringat oleh aktifitas kita, kita langsung melemparnya ke keranjang pakaian kotor. Namun, prilaku kecil tersebut di era yang serba cepat, dan menuntut individu untuk selalu produktif seperti saat ini, menghadirkan permasalahan yang sangat besar, seperti tidak adanya waktu untuk mencuci baju sendiri. Laundry Bu Kah merupakan salah satu usaha laundry yang berlokasi di Jalan Saptorenggo, Kabupaten Malang, usaha tersebut cukup ramai dimanfaatkan oleh para keluarga muda di sekitar lokasi usahanya, namun terdapat banyak sekali kompetitor serupa yang membuat persaingan menjadi lebih sulit. Salah satu faktor tingginya kompetisi adalah masing-masing penyedia jasa laundry belum memiliki keunikan dan identitas visual pada usahanya tersebut. Dengan menggunakan metode ADDIE perancangan branding pada usaha tersebut mampu menghasilkan identitas visual baru serta meningkatkan daya saing dan meningkatkan jumlah.

PERANCANGAN VIDEO FEATURE PERJALANAN BIJI KOPI SEBAGAI MEDIA INFORMASI PENGOLAHAN KOPI Septian Evan Prasetya; Sultan Arif Rahmadianto; Didit Prasetyo Nugroho
Sainsbertek Jurnal Ilmiah Sains & Teknologi Vol. 1 No. 1 (2020): September - Sainsbertek Jurnal Ilmiah Sains & Teknologi
Publisher : Fakultas Sains Dan Teknologi Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar

AbstrakKopi adalah salah satu hal yang menjadi daya tarik Indonesia dimata negara lain. Cita rasa yang unik dan beragam membuat kopiIndonesia bisa sukses mendunia. Tidak hanya itu, budaya danbisnis kopi di Indonesia sendiri mengalami peningkatan yangcukup signifikan. Namun ada efek negatif dari munculnyafenomena ini. Tidak bisa dipungkiri bahwa seni dan kualitas kopidi Indonesia mulai menurun karena adanya persaingan bisnisyang sangat tinggi. Hal ini membuat para pengusaha lebihmengutamakan kuantitas dibandingkan kualitas untuk bertahan.Selain itu, banyak orang yang memulai usaha kopi tanpa dasarpemahaman yang benar mengenai kopi. Tujuan dari perancanganini adalah membuat video feature yang menceritakan prosespengolahan dari kopi mulai dari tahap penanaman hinggapenyajian. Metode pengumpulan data yang digunakan dalamperancangan ini adalah metode kualitatif deskriptif. Kemudiandalam perancangan akan digunakan metode perancangan video.Dari perancangan ini diharapkan masyarakat bisa lebihmemahami tentang proses pengolahan kopi serta memaknai kopisebagai suatu minuman yang memiliki kualitas dan seni yangtinggi Hasil akhir dari perancangan ini adalah sebuah videofeature berdurasi 05:08 menit, lima buah video teaser dengandurasi kurang lebih 15-30 detik, serta satu set buku foto essaiPerjalanan Biji Kopi.Kata kunci: Kopi, Video, FeatureAbstractIndonesian coffee is very popular in other countries. Theuniqueness and the diversity of its taste make Indonesian coffeesuch a worldwide success. Not only that, but the coffee cultureand coffee business in Indonesia also experienced a significantincrease as well. However, there are some negative effects thatemerged from this phenomenon. In fact, the quality of coffee inIndonesia has begun to decrease due to high coffee businesscompetition. This makes coffee entrepreneurs prioritize thequantity over the quality of coffee to survive. Moreover, manypeople start a coffee business without proper knowledge aboutcoffee itself. The main purpose of this design is to make a featurevideo about the coffee process, from harvesting to the brewingstage. The data collecting method used in this design is aqualitative descriptive method. And the design method used inthis design is the video production method. From this design,Hopefully, the society can understand the process of coffeemaking, and interpret coffee as an art. The final result of thisdesign is a feature video with a duration of 05:08 minutes, fiveseries of teaser video with a duration of approximately 15-30seconds, and one set of Perjalanan Biji Kopi photo essay book.Keywords: Feature, Video, Coffee

PERANCANGAN VISUAL BRANDING LE JAUNE PATISSERIE UNTUK MENINGKATKAN BRAND AWARENESS Eugenia Caroline; Sultan Arif Rahmadianto; Bintang Pramudya P P
Sainsbertek Jurnal Ilmiah Sains & Teknologi Vol. 1 No. 1 (2020): September - Sainsbertek Jurnal Ilmiah Sains & Teknologi
Publisher : Fakultas Sains Dan Teknologi Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar

AbstrakSemakin berkembangnya teknologi digital, industri makanan danminuman juga semakin berkembang di Indonesia. Teknologidapat dijadikan sebagai media penjualan dan promosi yangmempermudah usaha-usaha kecil yang ingin memperkenalkanusahanya kepada calon konsumen. Perkembangan ini juga berartisemakin meningkatnya persaingan antar produk yang satu denganyang lain. Le Jaune Patisserie merupakan salah satu industrimakanan minuman yang menjual produk dessert yang cukupunik, tetapi perusahaan ini masih kurang dikenali oleh masyarakatkota Malang karena kurangnya promosi yang dilakukan. Olehkarena itu, dibutuhkannya sesuatu yang dapat menarik minatkonsumen. Perancangan ini dilakukan dengan metode kualitatif.Hasil dari perancangan ini adalah membuat logo, buku CIS yangberguna sebagai panduan dalam mengaplikasikan logo danelemen visual lainnya untuk menjaga konsistensi brand. Selainitu juga dirancang media promosi digital berupa feeds Instagramdan box packaging yang berguna untuk melindungi produk dansebagai media promosi secara tidak langsung.Kata Kunci: logo, branding, media promosi, digital, dessertAbstractThe development of digital technology has affected thedevelopment of the food and beverage industry in Indonesia.Technology can be used as a medium for sales and promotion tofacilitate certain small businesses in introducing their businessesto potential customers. This evolution also means that there is anincrease in competition between one product to another. Le JaunePatisserie is one of food beverage industry which offers uniquedessert products, but is still unknown by Malang society due tothe lack of promotion. Therefore, this company needs somethingthat able to attract customers’ interest. This project is done byqualitative methods and has purposes to create a logo, CIS bookused as a guide in applying the logo and other visual elements tomaintain brand consistency. Furthermore, there are also thepromotional media design in form of Instagram feeds andpackaging box that are used to protect the products and as anindirect promotional media.Keywords: logo, branding, promotional media, digital, dessert

Co-Authors Aditya Nirwana Aditya Pratama Alfanaar, Rokiy Alfonsin Celly Stella Amar Ma’ruf Stya Bakti Anitarakhmi Handaratri Annisa Alifia AYYUB ANSHARI SUKMARAGA Bintang Pramudya Putra Prasetya Brandon Brandon Chresiani Destiana Yoedistira Daniel Chandra Kurniawan Eric Sutanto Ervina Indah Permatasari Eugenia Caroline Evelyne Afriliana Gultom Evelyne Cerelia Hadikusuma Ferly Putri Lianto FX Haryanto Susanto Giovano Hartanto Purnomo Glory, Yobeluise Gracio Henokh E Irawan, Paulus Lucky Tirma Jonathan Jonathan Kestrilia Rega Prilianti Kevin Wibowo Lalu Ikhwanul Satya Negara Melany Agustina Melany, Melany Muhammad Hilmi Afthoni Nabila Ramadhani Zulfa Natasa Pratama Natasha, Vianney Nathania Maharani Lynn Handoko Nugroho, Didit Prasetyo Patricia Abigail Wijaya Ruth Febriana Kesuma Septian Evan Prasetya Sicilia Anita Dewi Endra Putri Susanto, FX Haryanto Tegar Andito Tiffany Annabel Prajogo Valentino Christian W Verrel, Felicia Joscelind Wilson Soen Yoedistira, Chresiani Destiana Yuniati, Yuyun Yustika Dewi

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