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All Journal G-Tech : Jurnal Teknologi Terapan Mavis : Jurnal Desain Komunikasi Visual JAPI: Jurnal Akses Pengabdian Indonesia Abdimas Indonesian Journal
Amar Ma’ruf Stya Bakti
Universitas Ma Chung, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Journal : G-Tech : Jurnal Teknologi Terapan

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Perancangan Template Promosi di Instagram dengan Menggunakan Aplikasi Powerpoint Untuk Untuk Pemasaran Pengusaha Kuliner di Kota Malang Amar Ma’ruf Stya Bakti; Sultan Arif Rahmadianto
G-Tech: Jurnal Teknologi Terapan Vol 7 No 4 (2023): G-Tech, Vol. 7 No. 4 Oktober 2023
Publisher : Universitas Islam Raden Rahmat, Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/gtech.v7i4.3204

Abstract

In this digital era, food and beverage businesses leverage it to market their products. This includes activities such as brand development, social media promotion, hiring brand ambassadors, and more. Among the various alternatives for marketing their products, one simple and straightforward promotional method is utilizing Instagram feed layouts designed using PowerPoint software. The reason for choosing this software is its widespread availability and ease of use, as most people have it on their laptops or desktop computers (PCs). The method employed is the qualitative ADDIE model, which consists of several stages, including Analysis, Design, Development, Implementation, and Evaluation. This method offers the advantage of a structured process and flexibility in applying it to creative content and projects. The outcome is a promotional media design template used by small and medium-sized food and beverage businesses to sell their products on the Instagram platform
Co-Authors Aditya Nirwana AYYUB ANSHARI SUKMARAGA Bakti, Amar Ma'ruf Stya Bintang Pramudya Putra Prasetya Godeliva Adriani Hendra Irianto, Mahardika Christian Ismaurasi, Marcelina Fransisca Alecia Khoiroh, Afifatul Sentosa, Revin Adis Sultan Arif Rahmadianto Wilujeng, Lilis Lestari