Article Per Year (5 Year)
p-Index From 2021 - 2026
1.671
P-Index
This Author published in this journals
All Journal Al-Kharaj: Journal of Islamic Economic and Business Jurnal Pengabdian Mandiri Jurnal Riset Manajemen Indonesia Khazanah Sosial
Adi Setiawan
Sekolah Tinggi Ilmu Ekonomi Bangkinang
Religion Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Analysis of Promotion Effectiveness Using Instagram Social Media at Zaky & Dicky Cafe Librina Tria Putri; Royansyah Putra; Adi Setiawan
Khazanah Sosial Vol. 4 No. 2 (2022): Khazanah Sosial Vol 4, No 2 August 2022
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v4i2.17298

Abstract

The purpose of this study was to determine whether Zaky & Dicky Cafe's Instagram advertising efforts were effective. Instagram is an image and video sharing program that allows users to take photos, record videos, apply digital filters, and share their creations on various social networking networks. To determine its efficacy on social interaction, researchers used the EPIC analysis model (empathy, persuasion, impact, and communication) and tested it individually using the average score technique. The population and samples were taken from customers of Zaky & Dicky Cafe. Sampling was carried out using a census technique of 300 samples. Results Based on the research, Zaky & Dicky Cafe's marketing with Instagram social media is effective. The Persuation dimension is the highest dimension of the four EPIC Models. Consumers are satisfied with the reality they receive based on the promotion of Zaky & Dicky Cafe using Instagram social media.
The Impact of the Work Environment on Employee Job Satisfaction with Motivation as an Intervening Variable of the Garden Office of Pt. Tasma Puja Sei Kuamang Kampar Husein Husein; Yulizar Baharuddin; Mustafa Kamal; Adi Setiawan; Muhammad Salis
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10467

Abstract

This study aims to analyze the influence of the work environment on employee job satisfaction with work motivation as an intervening variable in the Garden Office of PT. Tasma Puja Sei Kuamang Kampar. The phenomenon behind this research is the importance of creating a conducive work environment to increase employee motivation and job satisfaction in supporting the achievement of company goals. The research method used is a quantitative method with a descriptive and causal approach. The population in this study is all employees of the Plantation Office of PT. Tasma Puja Sei Kuamang Kampar. The sampling technique uses saturated sampling, so that the entire population is used as a research sample of 52 employees. The data collection technique was carried out through the distribution of questionnaires. Data analysis was conducted using Structural Equation Modeling-Partial Least Square (SEM-PLS). The results of the study show that the work environment has a positive and significant effect on employee job satisfaction, the work environment has a positive and significant effect on work motivation, and work motivation has a positive and significant effect on employee job satisfaction. In addition, work motivation has been proven to be able to mediate the influence of the work environment on employee job satisfaction at the Garden Office of PT. Tasma Puja Sei Kuamang Kampar. Based on the results of the study, it can be concluded that the work environment and work motivation are important factors in increasing employee job satisfaction. Therefore, companies need to continue to create a comfortable, safe, and conducive work environment and provide support that can increase employee work motivation
Co-Authors Alfi Yushro Aris Setiawan Arman Auzar Ali Azhari Azhari Dwika Lodia Putri Fiqih Anjani Hendra Gunawan Husein Husein Imelda Dewi Sartikawati Librina Tria Putri Mughnii Yunihati Muhammad Salis Mustafa Kamal Norawati, Suarni Rahmawati Rahmawati Rina Sundari Royansyah Putra Septian Dwi Azhari Supardi Supardi Syamsul Bahri Wahyudal Wahyudal Yulizar Baharuddin Yusup Yusup Zamhir Basem Zulher Zulher