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Journal : Jurnal Sains Riset

DEKONTRUKSI MAKNA SIMBOLIK LOGO UNIVERSITAS ACEH: PERSPEKTIF SEMIOTIK FERDINAND DE SAUSURE Nurjannah, Nurjannah; Zuhra, Intan
Jurnal Sains Riset Vol 15, No 1 (2025): April 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Jabal Ghafur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/jsr.v15i1.3229

Abstract

Penelitian ini bertujuan mendekontruksikan makna simbolik logo Pendidikan tertinggi  swasta di kabupaten Pidie, yaitu Universitas Jabal Ghafur dan STAI Al-Hilal dengan pendekatan semiotic Ferdinand de Saussure.  Metode yang digunakan adalah deskriptif kualitatif dengan analisis terhadap signifier (penanda) dan signified (petanda). Data diperoleh melalui dokumentasi visual, observasi simbolik, dan kajian literatur. Hasil penelitian menunjukkan bahwa logo kedua institusi memuat elemen visual yang mencerminkan nilai keislaman, intelektualitas, dan kearifan lokal. Logo Universitas Jabal Ghafur menghadirkan simbol bungong campli, bungong tanjong, reuhai, dan bungong awan yang melambangkan ilmu, kekuatan, dan kesejahteraan. Sementara logo STAI Al-Hilal Sigli menampilkan bulan sabit dan buku sebagai lambang religius dan keilmuan. Analisis menunjukkan bahwa hubungan antara penanda dan petanda bersifat dinamis dan kontekstual. Simbol-simbol tersebut menjadi representasi identitas dan filosofi institusi yang tidak tunggal, melainkan terbuka terhadap berbagai tafsir sosial-budaya.
DEKONTRUKSI MAKNA SIMBOLIK LOGO UNIVERSITAS ACEH: PERSPEKTIF SEMIOTIK FERDINAND DE SAUSURE Nurjannah, Nurjannah; Zuhra, Intan
Jurnal Sains Riset Vol 15, No 1 (2025): April 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Jabal Ghafur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/jsr.v15i1.3172

Abstract

This study aims to deconstruct the symbolic meanings embedded in the logos of the two leading private higher education institutions in Pidie Regency—Universitas Jabal Ghafur and STAI Al-Hilal—using Ferdinand de Saussure’s semiotic framework. A qualitative descriptive method was employed, focusing on the analysis of signifier and signified elements. Data were collected through visual documentation, symbolic observation, and literature review. The findings reveal that both institutional logos incorporate visual elements reflecting Islamic values, intellectualism, and local wisdom. The logo of Universitas Jabal Ghafur features traditional Acehnese floral motifs such as bungong campli, bungong tanjong, reuhai, and bungong awan, symbolizing knowledge, strength, and prosperity. Meanwhile, the logo of STAI Al-Hilal Sigli presents a crescent moon and a book, representing religiosity and scholarly pursuit. The analysis shows that the relationship between signifier and signified is dynamic and contextual. These symbols serve as representations of institutional identity and philosophy, which are not fixed but open to various socio-cultural interpretations.Keywords: Semiotics, University Logos, Ferdinand de Saussure, Visual Identity