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All Journal JURNAL LENTERA BISNIS Jurnal Ekonomi Nanggroe: Journal Of Scholarly Service Jurnal Pengabdian Masyarakat Bangsa Jurnal Lentera Pengabdian JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Riwayat: Educational Journal of History and Humanities Nanggroe: Journal of Scholarly Service VIDHEAS: Jurnal Nasional Abdimas Multidisiplin Jurnal Pelita Pengabdian Jurnal Pengabdian Sosial JGEN : Jurnal Pengabdian Kepada Masyarakat Jurnal Ragam Pengabdian SEMANIS
Fachrial Banyu Asmoro
Universitas Pelita Bangsa
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ANALISIS PENGARUH PENGGUNAAN SOSIAL MEDIA, TEKNOLOGI INFORMASI, DAN MINAT BERWIRAUSAHA TERHADAP ENTREPRENEURSHIP Wiyarno; Erna Apriani; Indra Permana; Fachrial Banyu Asmoro
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1130

Abstract

Entrepreneurship is an important idea in supporting the independence of the community to reduce the current unemployment rate, the fact in the field that the level of entrepreneurship is still very low in supporting national economic independence, especially in the younger generation who focus after finishing school and college enter the world of work not entrepreneurship, from this phenomenon, more in-depth research is needed related to the factors that influence entrepreneurship. The purpose of this study was to analyze social media factors, information technology, and young people's entrepreneurial interest in entrepreneurship. The research sample used a saturated sample, namely 130 Pelita bangsa university student respondents. The research method uses descriptive and inferential statistics with a quantitative approach, the data analysis used is multiple linear regression analysis. The results showed that social media variables and entrepreneurial interest had a significant effect with a positive direction on entrepreneurship, while information technology variables had no effect on entrepreneurship.
ANALISIS PUBLIC RELATION, ADVERTISING, DAN DIRECT MARKETING TERHADAP LOYALITAS PELANGGAN ES.TEH INDONESIA Wiyarno; Erna Apriani; Indra Permana; Fachrial Banyu Asmoro
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1365

Abstract

Es.teh Indonesia is a franchise engaged in the beverage sector, where Es. Indonesia has a reasonably large name in the beverage sector; the development of Es.teh Indonesia is relatively fast and has been around for a long time, so an evaluation is needed regarding marketing strategies, promotions, and those that cause significant customer loyalty. From these problems, the purpose of this study was to examine the effect of Public Relations, Advertising, and Direct Marketing on Customer Loyalty of Es.teh Indonesia. The method of analyzing this research uses a quantitative descriptive approach to look for influential relationships between research variables; the sample taken is Indonesian Es.teh customers with a purposive sampling method of 100 respondents, and the research data analysis technique uses SEM (Stuctural Equation Modelling). The results showed that public relations significantly affected customer loyalty, then advertising and direct marketing variables had no effect on customer loyalty in Indonesia.
Co-Authors Abdul Latif Alifah, Hasna Nur Ayu Lestari, Dyah Candra Naya Dian Rachmawati Afandi Elkin Rilvani Ermanto Ermanto Ermanto Erna Apriani Fahamsyah, Hatta Hartati5, Nani Heriyanti, Sinta Sundari Hidayah, Zulfa Zakiatul Ikhsan Romli Indra Permana Indra Permana, Indra Indriyani Achmad, Listian Isarianto, Isarianto Iwan Mulyana Kuwat Riyanto Nataliana Bebasari Nurazizah, Nadilla Retno Puspitasari Sabilla, Akfika Rizky Siswandi, Arif Surojudin, Nurhadi Suwandi Suwandi Widiananda, Resti Wiyarno Wiyarno Wiyarno, Wiyarno Yuan Badrianto