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All Journal Journal of Economic, Bussines and Accounting (COSTING) JURISMA: Jurnal Riset Bisnis & Manajemen Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Mantik Jurnal Ekonomi Manajemen Sistem Informasi Management Studies and Entrepreneurship Journal (MSEJ) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Enrichment : Journal of Management JBMR: Journal of Business and Management Review Indonesian Journal of Economics and Management Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Relevance: Journal of Management and Business Journal of Accounting and Finance Management (JAFM) Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Asian Journal of Management, Entrepreneurship and Social Science Journal of Ekonomics, Finance, and Management Studies
Aditya Yudanegara
Universitas Widyatama
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The Influence Of Product Quality and Electronic Word Of Mouth On The Decision To Stay at Rumah Kayu Cottage Syariah in Bandung Elvira Sagita, Sindi; Yudanegara, Aditya
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3772

Abstract

This study aims to analyze the effect of product quality and electronic word of mouth on the decision to stay at Rumah Kayu Cottage Syariah Bandung. Data analysis using normality, correlation coefficient analysis, determination analysis, and simultaneous and partial hypothesis testing. The results of correlation coefficient analysis showed a result of 0.987 which means the relationship between product quality and electronic word of mouth to the decision to stay has a strong relationship. The coefficient of determination obtained in this study is 97.5%, meaning the influence of product quality and electronic word of mouth on the decision to stay, while the rest is influenced by other factors that were not studied in this study. Simultaneous hypothesis test conducted using the F-tiest obtained that the value of Fhitung of 1766.57 which is greater than the Ftabel for ? = 5% is 3.10 this means that simultaneously the quality of the product and the electronic word of mouth significant effect, while partially done using the T-test, shows that the quality of the product and the electronic word of mouth affect the decision to stay.
Export Competitiveness Analysis of Indonesian Shoe Commodities in the International Market Muttaqin, Rizqi; Saputera, Denny; Yudanegara, Aditya
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 4 No. 2 (2025): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v4i2.1661

Abstract

Indonesia is one of the countries that produces good quality shoe producers in the world, many of whose production is exported. The purpose of this study is to analyze the competitive position and performance of shoes production in Indonesia as an export product. Shoes product is selected as a reason to the demand from abroad for which is increasing from year to year. The data used in this study is panel data on shoe exports over a period of ten years, namely from 2012-2022 by analyzing top ten export destination countries, namely the United States, Belgium, China, Germany, Japan, the Netherlands, England, South Korea, Italy, Mexico. The Revealed Comparative Advantages (RCA) and Export Product Dynamics (EPD) methods are used respectively to analyze the comparative advantages and performance of shoe exports from Indonesia. The results of the study show that Indonesia has a comparative advantage based on the RCA method, then based on the EPD method, it is obtained that Indonesian sports shoes are classified as rising star in ten export destination countries, Australia, Belgium, China, Germany, Japan, South Korea, Mexico, Netherlands, England and United States. The research found that Belgium has the most competitive to be an export destination with RCA Value 93.7 despite the total export value in modest conditions. The lowest RCA value is Japan 2.08 despite high volume in total exports.
The impact of anthropomorphism, consumer trust, and consumer attitude on purchase decisions of environmentally friendly products Munawar, Fansuri; Handayani, Rini; Nilasari, Irma; Yudanegara, Aditya; Oktaviani, Desy
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1215

Abstract

Environmentally friendly product purchase behavior is receiving increasing attention in the current marketing literature because understanding it is critical to the growing number of companies developing and marketing green products. However, only some know the importance of environmentally friendly products that can reduce adverse environmental effects. This study aims to analyze the factors that can increase consumer purchasing decisions for this environmentally friendly product. This study examines anthropomorphism, consumer trust, and attitudes toward purchasing decisions for environmentally friendly products. Sampling was conducted on 200 respondents who use environmentally friendly products in Bandung. The data analysis used is a structural equation model based on partial least squares (SEM-PLS) with the help of SmartPLS 3.0. All hypotheses in this study were accepted based on the data processing results. It means that anthropomorphism can have a positive effect on consumer trust and consumer attitudes. In addition, anthropomorphism, consumer trusts, and consumer attitudes can also directly influence the purchasing decisions of environmentally friendly products.
Pengaruh Employee Engagement dan Work Value Terhadap Job Hopping Pada Karyawan Generasi Z di Kota Bandung Nida Hanifah, Nadya; Yudanegara, Aditya
Journal of Accounting and Finance Management Vol. 6 No. 3 (2025): Journal of Accounting and Finance Management (July - August 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i3.2233

Abstract

Fenomena job hopping yang tinggi di kalangan Generasi Z menghadirkan tantangan kritis bagi stabilitas organisasi startup. Penelitian ini bertujuan untuk menganalisis pengaruh employee engagement dan work value terhadap kecenderungan job hopping di kalangan karyawan startup Generasi Z di Kota Bandung. Metodologi kuantitatif dengan pendekatan deskriptif verifikatif diterapkan kepada 400 responden yang dipilih melalui nonprobability sampling. Instrumen penelitian menggunakan kuesioner skala Likert yang telah divalidasi dengan reliabilitas Cronbach's Alpha di atas 0,760. Hasil analisis regresi berganda menunjukkan bahwa employee engagement (? = -0,753, p < 0,05) dan work value (? = -0,480, p < 0,05) berpengaruh negatif signifikan terhadap job hopping. Koefisien determinasi kedua variabel tersebut menjelaskan 66,7% varians job hopping. Temuan ini menunjukkan bahwa peningkatan employee engagement dan optimalisasi work value dapat menjadi strategi efektif untuk mengurangi tingkat turnover Generasi Z di industri startup.
Pengaruh Disiplin dan Motivasi terhadap Kinerja Pegawai di Dinas Kesehatan Provinsi Jawa Barat (Studi Kasus 2024) Nur Marina, Neneng Reni; Aditya Yudanegara
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5873

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh disiplin dan motivasi terhadap kinerja karyawan Dinas Kesehatan Provinsi Jawa Barat. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik survei. Sampel sebanyak 100 responden diambil dari populasi 241 orang menggunakan rumus Slovin. Teknik analisis data menggunakan regresi linier berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa disiplin dan motivasi berpengaruh signifikan secara parsial maupun simultan terhadap kinerja karyawan, dengan disiplin sebagai faktor yang lebih dominan. Hasil ini menunjukkan bahwa peningkatan disiplin dan pemberian motivasi yang tepat dapat menjadi strategi yang efektif untuk meningkatkan kinerja pegawai instansi pemerintah.
Inovasi Desain Kemasan Beras Organik Sebagai Pendukung Pemasaran Produk Pertanian Unggulan Sukma, Andhi; Yudanegara, Aditya; Kaniawati, Keni; Munawar, Fansuri; Handayani, Rini; Purwaningdyah, Sri Wilujeung Sunu
Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 3 (2025)
Publisher : FKIP Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36709/amalilmiah.v6i3.391

Abstract

Produk pertanian unggulan seperti beras organik dan makanan tradisional yang dihasilkan kelompok tani sering kali belum memiliki daya saing optimal akibat keterbatasan dalam desain kemasan dan pemahaman strategi branding, sehingga menghambat akses pasar yang lebih luas. Program pengabdian masyarakat ini bertujuan untuk meningkatkan daya saing produk tersebut melalui inovasi desain kemasan dan strategi pemasaran digital. Kegiatan dilakukan dalam bentuk pelatihan partisipatif mengenai desain visual, narasi merek, serta pemanfaatan alat digital seperti Canva dan platform e-commerce Tokopedia dan Shopee. Peserta dilatih untuk menciptakan kemasan yang menarik, fungsional, dan mencerminkan identitas lokal serta nilai keberlanjutan. Pendampingan pascapelatihan mencakup teknik fotografi produk, pembuatan konten promosi, dan pengunggahan produk ke marketplace. Hasil kegiatan  menunjukkan peningkatan pengetahuan peserta sebesar 40%, adopsi marketplace yang lebih tinggi, dan peningkatan penjualan sebesar 20–30% pada beberapa petani. Program ini juga memperkuat kolaborasi antara akademisi, masyarakat desa, dan pemerintah setempat, menciptakan ekosistem kewirausahaan yang berkelanjutan. Model program yang fleksibel dan mudah direplikasi ini menjadi solusi strategis atas tantangan umum di masyarakat pedesaan seperti keterbatasan literasi desain dan akses digital. Program ini berkontribusi pada pencapaian Tujuan Pembangunan Berkelanjutan (TPB), khususnya terkait pertumbuhan ekonomi inklusif dan inovasi
Pengaruh E-service Quality dan Online Customer Review Terhadap Customer Loyalty Generasi Z Berusia 18 - 28 Tahun: Studi Kasus pada Pengguna Marketplace Tokopedia Kota Bandung Jamlean, Rahmat Ardi Yansa; Yudanegara, Aditya
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10945

Abstract

This study is motivated by the increasing use of digital services and the changing consumer behavior, particularly of Generation Z, in utilizing marketplace platforms such as Tokopedia. The integration of services between Tokopedia and TikTok Shop in 2024 has further altered users’ expectations regarding digital service quality and the credibility of online reviews in the decision-making process. This study aims to analyze the effect of E-Service Quality (X1) and Online Customer Review (X2) on Customer Loyalty (Y) among Tokopedia users aged 18 – 28 years. The research employs a descriptive - verificative method with a quantitative approach. A total of 385 respondents were selected using purposive sampling. Data analysis was conducted using SPSS version 31, including validity and reliability tests, descriptive analysis, verificative analysis, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination (R²). The results indicate that E-Service Quality (X1) has a significant effect on Customer Loyalty, with t count = 8.085 > t table = 1.966 and Sig < 0.001. Online Customer Review (X2) also significantly influences Customer Loyalty, with t count = 27.161 > t table = 1.966 and Sig < 0.001. The simultaneous test shows that both variables significantly affect Customer Loyalty, with F count = 1079.233 > F table = 3.02 and Sig < 0.001. Additionally, the R² value of 0.850 indicates that 85% of the variation in Customer Loyalty can be explained by E-Service Quality (X1) and Online Customer Review (X2). Overall, this study concludes that digital service quality and online customer reviews play a crucial role in shaping Tokopedia users’ loyalty, particularly among Generation Z, who heavily rely on digital experiences and social validation before making a purchase. These findings provide managerial implications, suggesting that improving digital service quality and managing credible customer reviews can be an effective strategy to maintain consumer loyalty.  
Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Nasabah Pengguna Permata Me: Studi Kasus pada Nasabah Bank Permata Pengguna Aplikasi Permata Me Rigawara, Arnetta Valentina; Yudanegara, Aditya
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 2 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i2.11022

Abstract

This study investigates the influence of product quality and service quality on consumer satisfaction among users of Permata Me, Bank Permata's digital banking application. As financial institutions increasingly shift to digital platforms, user satisfaction has become crucial for customer retention. This research employs a quantitative approach, collecting data from 400 active users of the Permata Me application through structured questionnaires. The data were analyzed using multiple linear regression to examine the relationship between product quality (encompassing functionality, reliability, and user interface), service quality (including responsiveness, assurance, and empathy), and overall customer satisfaction. Findings indicate that both product quality and service quality have a statistically significant positive impact on customer satisfaction. Product quality emerged as a stronger predictor, with features such as seamless transaction processing, fast performance, and an intuitive user interface being the most valued by users. This study contributes to the growing body of knowledge in the field of digital banking by emphasizing the dual importance of technical excellence and service excellence in mobile financial platforms.
Pengaruh Motivasi dan Penempatan kerja terhadap Kinerja Guru Supriadi, Yusup; Yudanegara, Aditya
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 2 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i2.11193

Abstract

Teacher performance in an educational institution is the result of the quality, quantity, responsibility, cooperation, and initiative achieved by teachers in carrying out their duties in accordance with the responsibilities given to them. Teacher performance does not always meet expectations or desires; it fluctuates. Motivation and job placement are some of the factors that influence performance. The purpose of this study was to determine the effect of motivation and job placement on teacher performance. The research method used was descriptive verification. The unit of analysis was ASN teachers at SMK Negeri 1 Sukalarang, Sukabumi Regency. The sample was determined using a sampling technique.non-probabilitySampling with saturated sampling (census). Data collection was carried out using questionnaires and through observation. Statistical tests in this study used correlation and regression analysis. The results of the partial t-test showed that motivation had no significant effect on teacher performance, while the job placement variable had a positive and significant effect on teacher performance partially. The results of the f-test showed that both variables (motivation and job placement) simultaneously influenced teacher performance. This indicates that teacher performance will be more optimal if supported by good work motivation and job placement that is in accordance with teacher competencies.
PENGARUH STRES KERJA DAN LINGKUNGAN KERJATERHADAP KINERJA KARYAWAN PADAPT. BIO FARMA BANDUNG Zulfikar, Vasya Lufthi; Yudanegara, Aditya
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/xzsjfz10

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh stres kerja dan lingkungan kerja terhadap kinerja karyawan pada PT. Biofarma Bandung. Hasil penelitian menunjukan bahwa stres kerja berada pada kategori baik, lingkungan kerja tergolong baik, dan kinerja karyawan juga berada pada kategori baik menurut karyawan. Secara parsial, stres kerja memiliki pengaruh signifikan terhadap kinerja karyawan. Hal ini juga terjadi pada lingkungan kerja yang secara parsial memberikan pengaruh signifikan terhadap kinerja karyawan. Secara simultan, stres kerja dan lingkungan kerja juga memiliki pengaruh signifikan terhadap kinerja karyawan. Stres dan lingkungan kerja memiliki peranan yang penting dalam maningkatkan kinerja karyawan.
Co-Authors Andhi Sukma Arnetta Valentina Rigawara Ayuningtyas Y. Hapsari Desy Oktaviani Elvira Sagita, Sindi Fansuri Munawar Fansuri Munawar Fansuri Munawar Irma Nilasari Jamlean, Rahmat Ardi Yansa Muttaqin, Rizqi Nida Hanifah, Nadya Nilasari, Irma Nur Marina, Neneng Reni Oktaviani, Desy Purwaningdyah, Sri Wilujeung Sunu Rigawara, Arnetta Valentina Rini Handayani Rini Handayani Rini Handayani Rizqi Muttaqin Saputera, Denny Sri Wiludjeng SP, Sri Sri Wilujeung SP Sunu Puguh Hayu Triono Supriadi, Yusup Zulfikar, Vasya Lufthi