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The Influence Of Product Quality and Electronic Word Of Mouth On The Decision To Stay at Rumah Kayu Cottage Syariah in Bandung Elvira Sagita, Sindi; Yudanegara, Aditya
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3772

This study aims to analyze the effect of product quality and electronic word of mouth on the decision to stay at Rumah Kayu Cottage Syariah Bandung. Data analysis using normality, correlation coefficient analysis, determination analysis, and simultaneous and partial hypothesis testing. The results of correlation coefficient analysis showed a result of 0.987 which means the relationship between product quality and electronic word of mouth to the decision to stay has a strong relationship. The coefficient of determination obtained in this study is 97.5%, meaning the influence of product quality and electronic word of mouth on the decision to stay, while the rest is influenced by other factors that were not studied in this study. Simultaneous hypothesis test conducted using the F-tiest obtained that the value of Fhitung of 1766.57 which is greater than the Ftabel for ? = 5% is 3.10 this means that simultaneously the quality of the product and the electronic word of mouth significant effect, while partially done using the T-test, shows that the quality of the product and the electronic word of mouth affect the decision to stay.

The impact of anthropomorphism, consumer trust, and consumer attitude on purchase decisions of environmentally friendly products Munawar, Fansuri; Handayani, Rini; Nilasari, Irma; Yudanegara, Aditya; Oktaviani, Desy
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1215

Environmentally friendly product purchase behavior is receiving increasing attention in the current marketing literature because understanding it is critical to the growing number of companies developing and marketing green products. However, only some know the importance of environmentally friendly products that can reduce adverse environmental effects. This study aims to analyze the factors that can increase consumer purchasing decisions for this environmentally friendly product. This study examines anthropomorphism, consumer trust, and attitudes toward purchasing decisions for environmentally friendly products. Sampling was conducted on 200 respondents who use environmentally friendly products in Bandung. The data analysis used is a structural equation model based on partial least squares (SEM-PLS) with the help of SmartPLS 3.0. All hypotheses in this study were accepted based on the data processing results. It means that anthropomorphism can have a positive effect on consumer trust and consumer attitudes. In addition, anthropomorphism, consumer trusts, and consumer attitudes can also directly influence the purchasing decisions of environmentally friendly products.

Pengaruh Employee Engagement dan Work Value Terhadap Job Hopping Pada Karyawan Generasi Z di Kota Bandung Nida Hanifah, Nadya; Yudanegara, Aditya
Journal of Accounting and Finance Management Vol. 6 No. 3 (2025): Journal of Accounting and Finance Management (July - August 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i3.2233

Fenomena job hopping yang tinggi di kalangan Generasi Z menghadirkan tantangan kritis bagi stabilitas organisasi startup. Penelitian ini bertujuan untuk menganalisis pengaruh employee engagement dan work value terhadap kecenderungan job hopping di kalangan karyawan startup Generasi Z di Kota Bandung. Metodologi kuantitatif dengan pendekatan deskriptif verifikatif diterapkan kepada 400 responden yang dipilih melalui nonprobability sampling. Instrumen penelitian menggunakan kuesioner skala Likert yang telah divalidasi dengan reliabilitas Cronbach's Alpha di atas 0,760. Hasil analisis regresi berganda menunjukkan bahwa employee engagement (? = -0,753, p < 0,05) dan work value (? = -0,480, p < 0,05) berpengaruh negatif signifikan terhadap job hopping. Koefisien determinasi kedua variabel tersebut menjelaskan 66,7% varians job hopping. Temuan ini menunjukkan bahwa peningkatan employee engagement dan optimalisasi work value dapat menjadi strategi efektif untuk mengurangi tingkat turnover Generasi Z di industri startup.

Pengaruh Disiplin dan Motivasi terhadap Kinerja Pegawai di Dinas Kesehatan Provinsi Jawa Barat (Studi Kasus 2024) Nur Marina, Neneng Reni; Aditya Yudanegara
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5873

Penelitian ini bertujuan untuk menganalisis pengaruh disiplin dan motivasi terhadap kinerja karyawan Dinas Kesehatan Provinsi Jawa Barat. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik survei. Sampel sebanyak 100 responden diambil dari populasi 241 orang menggunakan rumus Slovin. Teknik analisis data menggunakan regresi linier berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa disiplin dan motivasi berpengaruh signifikan secara parsial maupun simultan terhadap kinerja karyawan, dengan disiplin sebagai faktor yang lebih dominan. Hasil ini menunjukkan bahwa peningkatan disiplin dan pemberian motivasi yang tepat dapat menjadi strategi yang efektif untuk meningkatkan kinerja pegawai instansi pemerintah.

Inovasi Desain Kemasan Beras Organik Sebagai Pendukung Pemasaran Produk Pertanian Unggulan Sukma, Andhi; Yudanegara, Aditya; Kaniawati, Keni; Munawar, Fansuri; Handayani, Rini; Purwaningdyah, Sri Wilujeung Sunu
Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 3 (2025)
Publisher : FKIP Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36709/amalilmiah.v6i3.391

Produk pertanian unggulan seperti beras organik dan makanan tradisional yang dihasilkan kelompok tani sering kali belum memiliki daya saing optimal akibat keterbatasan dalam desain kemasan dan pemahaman strategi branding, sehingga menghambat akses pasar yang lebih luas. Program pengabdian masyarakat ini bertujuan untuk meningkatkan daya saing produk tersebut melalui inovasi desain kemasan dan strategi pemasaran digital. Kegiatan dilakukan dalam bentuk pelatihan partisipatif mengenai desain visual, narasi merek, serta pemanfaatan alat digital seperti Canva dan platform e-commerce Tokopedia dan Shopee. Peserta dilatih untuk menciptakan kemasan yang menarik, fungsional, dan mencerminkan identitas lokal serta nilai keberlanjutan. Pendampingan pascapelatihan mencakup teknik fotografi produk, pembuatan konten promosi, dan pengunggahan produk ke marketplace. Hasil kegiatan menunjukkan peningkatan pengetahuan peserta sebesar 40%, adopsi marketplace yang lebih tinggi, dan peningkatan penjualan sebesar 20–30% pada beberapa petani. Program ini juga memperkuat kolaborasi antara akademisi, masyarakat desa, dan pemerintah setempat, menciptakan ekosistem kewirausahaan yang berkelanjutan. Model program yang fleksibel dan mudah direplikasi ini menjadi solusi strategis atas tantangan umum di masyarakat pedesaan seperti keterbatasan literasi desain dan akses digital. Program ini berkontribusi pada pencapaian Tujuan Pembangunan Berkelanjutan (TPB), khususnya terkait pertumbuhan ekonomi inklusif dan inovasi

Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Nasabah Pengguna Permata Me: Studi Kasus pada Nasabah Bank Permata Pengguna Aplikasi Permata Me Arnetta Valentina Rigawara; Aditya Yudanegara
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 2 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i2.11022

This study investigates the influence of product quality and service quality on consumer satisfaction among users of Permata Me, Bank Permata's digital banking application. As financial institutions increasingly shift to digital platforms, user satisfaction has become crucial for customer retention. This research employs a quantitative approach, collecting data from 400 active users of the Permata Me application through structured questionnaires. The data were analyzed using multiple linear regression to examine the relationship between product quality (encompassing functionality, reliability, and user interface), service quality (including responsiveness, assurance, and empathy), and overall customer satisfaction. Findings indicate that both product quality and service quality have a statistically significant positive impact on customer satisfaction. Product quality emerged as a stronger predictor, with features such as seamless transaction processing, fast performance, and an intuitive user interface being the most valued by users. This study contributes to the growing body of knowledge in the field of digital banking by emphasizing the dual importance of technical excellence and service excellence in mobile financial platforms.

PENGARUH MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP NIAT KELUAR KARYAWAN DI PT ELEKTRONIK DISTRIBUSI OTOMATISASI TERKEMUKA (eDOT) Tami Apriliani; Aditya Yudanegara
JIEM : Journal Of International Entrepreneurship And Management Vol 5 No 01 (2026): JIEM : Journal Of International Entrepreneurship And Management
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jiem.v5i01.2714

This study aims to analyze the conditions of work motivation, work environment, and employee turnover intention, as well as examine the effects of work motivation and work environment on turnover intention at PT Elektronik Distribusi Otomatisasi Terkemuka (eDOT). The company has experienced a high employee turnover rate, reaching 47.01% in 2024 and 42.86% in 2025, exceeding its annual target of 30%. This research employed a descriptive-verificative quantitative approach involving 156 employees. Data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination. The results indicate that all research instruments are valid and reliable. Work motivation has a negative and significant effect on turnover intention (t = ?6.669; p < 0.001), as does the work environment (t = ?5.211; p < 0.001). Simultaneously, both variables significantly influence turnover intention (F = 50.185; p < 0.001) with an R² value of 0.396, indicating that improving work motivation and the work environment can effectively reduce employees' turnover intention..

Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Nasabah Pengguna Permata Me: Studi Kasus pada Nasabah Bank Permata Pengguna Aplikasi Permata Me Arnetta Valentina Rigawara; Aditya Yudanegara
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 2 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i2.11022

This study investigates the influence of product quality and service quality on consumer satisfaction among users of Permata Me, Bank Permata's digital banking application. As financial institutions increasingly shift to digital platforms, user satisfaction has become crucial for customer retention. This research employs a quantitative approach, collecting data from 400 active users of the Permata Me application through structured questionnaires. The data were analyzed using multiple linear regression to examine the relationship between product quality (encompassing functionality, reliability, and user interface), service quality (including responsiveness, assurance, and empathy), and overall customer satisfaction. Findings indicate that both product quality and service quality have a statistically significant positive impact on customer satisfaction. Product quality emerged as a stronger predictor, with features such as seamless transaction processing, fast performance, and an intuitive user interface being the most valued by users. This study contributes to the growing body of knowledge in the field of digital banking by emphasizing the dual importance of technical excellence and service excellence in mobile financial platforms.

PENGARUH STRES KERJA DAN LINGKUNGAN KERJATERHADAP KINERJA KARYAWAN PADAPT. BIO FARMA BANDUNG Vasya Lufthi Zulfikar; Aditya Yudanegara
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/xzsjfz10

Penelitian ini bertujuan untuk menganalisis pengaruh stres kerja dan lingkungan kerja terhadap kinerja karyawan pada PT. Biofarma Bandung. Hasil penelitian menunjukan bahwa stres kerja berada pada kategori baik, lingkungan kerja tergolong baik, dan kinerja karyawan juga berada pada kategori baik menurut karyawan. Secara parsial, stres kerja memiliki pengaruh signifikan terhadap kinerja karyawan. Hal ini juga terjadi pada lingkungan kerja yang secara parsial memberikan pengaruh signifikan terhadap kinerja karyawan. Secara simultan, stres kerja dan lingkungan kerja juga memiliki pengaruh signifikan terhadap kinerja karyawan. Stres dan lingkungan kerja memiliki peranan yang penting dalam maningkatkan kinerja karyawan.

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