Article Per Year (5 Year)
p-Index From 2021 - 2026
2.74
P-Index
This Author published in this journals
All Journal JURISMA: Jurnal Riset Bisnis & Manajemen Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Mantik Jurnal Ekonomi Manajemen Sistem Informasi Journal of Enterprise and Development (JED) Management Studies and Entrepreneurship Journal (MSEJ) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Enrichment : Journal of Management JBMR: Journal of Business and Management Review Indonesian Journal of Economics and Management Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Relevance: Journal of Management and Business Journal of Accounting and Finance Management (JAFM) Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Asian Journal of Management, Entrepreneurship and Social Science
Aditya Yudanegara
Universitas Widyatama
Religion Agriculture, Biological Sciences & Forestry Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 19 Documents
Search

 1   2 
The Effect of Trust and Information Quality on Buying Decisions Through Purchase Interest: (Study Of Electronic Goods On Shopee Marketplace) Yudanegara, Aditya
Indonesian Journal of Economics and Management Vol. 4 No. 3 (2024): Indonesian Journal of Economics and Management (July 2024)
Publisher : Jurusan Akuntansi Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijem.v4i3.5327

Abstract

This study aims to determine the influence of product quality, information quality on purchasing decisions through buying interest in online stores, case studies of electronic goods in the Shopee marketplace. This research is a quantitative research. The population in this study is all customers who have purchased electronic products through the Shopee online shop. The sampling technique uses purposive sampling with a total sample of 180 people. Data collection techniques use questionnaires that have been tested for validity and reliability. The data analysis technique used is linear partial (Partial Least Square / PLS). The results of this study show that: (1) there is a positive influence of product quality on purchasing decisions, (2) there is a positive influence of information quality on purchasing decisions, (3) there is a positive influence of product quality On buying interest, (4) there is a positive influence of product quality on buying interest, (5) there is an influence of product quality, quality of information on purchasing decisions through buying interest.
SOCIAL MEDIA'S IMPACT ON CARDIGAN SHOPPING: TRUST, CONNECTION, AND QUALITY MATTER Yudanegara, Aditya
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 8 No 3 (2024): September
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2024.v8.i3.6421

Abstract

This study aims to analyze the effect of social media interaction on cardigan purchase behavior, with a specific focus on customer relationship management, purchasing intentions, and brand engagement. The study employs a quantitative methodology, gathering data from Instagram users aged 18 to 25 in the West Java Region who are acquainted with the Sweater Vest 'Cardigan' brand. The review employs a purposive sample of 220 respondents and uses the Likert scale survey. The investigation used the Partial Least Squares Structural Equation Modeling (PLS-SEM) method, which was specifically chosen due to the complex models and few samples. The findings reveal that virtual entertainment collaboration significantly influences sources of credibility, sources of homophily, and content quality, ultimately impacting purchase intention and behavioral engagement. This study enhances understanding the role of online entertainment in shaping consumer behavior. It also provides recommendations for companies to advance their networking capabilities, marketing credibility, and customer relationship management in cardigan shopping industry. Moreover, this study emphasizes the need for enterprises to prioritize the content quality and its impact on behavioral engagement to create value, and contribute valuable insights to the existing literature.
The Influence Of Product Quality and Electronic Word Of Mouth On The Decision To Stay at Rumah Kayu Cottage Syariah in Bandung Elvira Sagita, Sindi; Yudanegara, Aditya
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3772

Abstract

This study aims to analyze the effect of product quality and electronic word of mouth on the decision to stay at Rumah Kayu Cottage Syariah Bandung. Data analysis using normality, correlation coefficient analysis, determination analysis, and simultaneous and partial hypothesis testing. The results of correlation coefficient analysis showed a result of 0.987 which means the relationship between product quality and electronic word of mouth to the decision to stay has a strong relationship. The coefficient of determination obtained in this study is 97.5%, meaning the influence of product quality and electronic word of mouth on the decision to stay, while the rest is influenced by other factors that were not studied in this study. Simultaneous hypothesis test conducted using the F-tiest obtained that the value of Fhitung of 1766.57 which is greater than the Ftabel for ? = 5% is 3.10 this means that simultaneously the quality of the product and the electronic word of mouth significant effect, while partially done using the T-test, shows that the quality of the product and the electronic word of mouth affect the decision to stay.
Export Competitiveness Analysis of Indonesian Shoe Commodities in the International Market Muttaqin, Rizqi; Saputera, Denny; Yudanegara, Aditya
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 4 No. 2 (2025): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v4i2.1661

Abstract

Indonesia is one of the countries that produces good quality shoe producers in the world, many of whose production is exported. The purpose of this study is to analyze the competitive position and performance of shoes production in Indonesia as an export product. Shoes product is selected as a reason to the demand from abroad for which is increasing from year to year. The data used in this study is panel data on shoe exports over a period of ten years, namely from 2012-2022 by analyzing top ten export destination countries, namely the United States, Belgium, China, Germany, Japan, the Netherlands, England, South Korea, Italy, Mexico. The Revealed Comparative Advantages (RCA) and Export Product Dynamics (EPD) methods are used respectively to analyze the comparative advantages and performance of shoe exports from Indonesia. The results of the study show that Indonesia has a comparative advantage based on the RCA method, then based on the EPD method, it is obtained that Indonesian sports shoes are classified as rising star in ten export destination countries, Australia, Belgium, China, Germany, Japan, South Korea, Mexico, Netherlands, England and United States. The research found that Belgium has the most competitive to be an export destination with RCA Value 93.7 despite the total export value in modest conditions. The lowest RCA value is Japan 2.08 despite high volume in total exports.
The impact of anthropomorphism, consumer trust, and consumer attitude on purchase decisions of environmentally friendly products Munawar, Fansuri; Handayani, Rini; Nilasari, Irma; Yudanegara, Aditya; Oktaviani, Desy
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1215

Abstract

Environmentally friendly product purchase behavior is receiving increasing attention in the current marketing literature because understanding it is critical to the growing number of companies developing and marketing green products. However, only some know the importance of environmentally friendly products that can reduce adverse environmental effects. This study aims to analyze the factors that can increase consumer purchasing decisions for this environmentally friendly product. This study examines anthropomorphism, consumer trust, and attitudes toward purchasing decisions for environmentally friendly products. Sampling was conducted on 200 respondents who use environmentally friendly products in Bandung. The data analysis used is a structural equation model based on partial least squares (SEM-PLS) with the help of SmartPLS 3.0. All hypotheses in this study were accepted based on the data processing results. It means that anthropomorphism can have a positive effect on consumer trust and consumer attitudes. In addition, anthropomorphism, consumer trusts, and consumer attitudes can also directly influence the purchasing decisions of environmentally friendly products.
Pengaruh Employee Engagement dan Work Value Terhadap Job Hopping Pada Karyawan Generasi Z di Kota Bandung Nida Hanifah, Nadya; Yudanegara, Aditya
Journal of Accounting and Finance Management Vol. 6 No. 3 (2025): Journal of Accounting and Finance Management (July - August 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i3.2233

Abstract

Fenomena job hopping yang tinggi di kalangan Generasi Z menghadirkan tantangan kritis bagi stabilitas organisasi startup. Penelitian ini bertujuan untuk menganalisis pengaruh employee engagement dan work value terhadap kecenderungan job hopping di kalangan karyawan startup Generasi Z di Kota Bandung. Metodologi kuantitatif dengan pendekatan deskriptif verifikatif diterapkan kepada 400 responden yang dipilih melalui nonprobability sampling. Instrumen penelitian menggunakan kuesioner skala Likert yang telah divalidasi dengan reliabilitas Cronbach's Alpha di atas 0,760. Hasil analisis regresi berganda menunjukkan bahwa employee engagement (? = -0,753, p < 0,05) dan work value (? = -0,480, p < 0,05) berpengaruh negatif signifikan terhadap job hopping. Koefisien determinasi kedua variabel tersebut menjelaskan 66,7% varians job hopping. Temuan ini menunjukkan bahwa peningkatan employee engagement dan optimalisasi work value dapat menjadi strategi efektif untuk mengurangi tingkat turnover Generasi Z di industri startup.
Eco-Innovation Adoption in Emerging Markets: Analyzing Managerial and Environmental Factors in Indonesian SMEs Munawar, Fansuri; Kaniawati, Keni; Handayani, Rini; Sukma, Andhi; Yudanegara, Aditya; Wiludjeng SP, Sri
Journal of Enterprise and Development (JED) Vol. 6 No. 2 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i2.11124

Abstract

Purpose — This study examines the influence of managerial and environmental factors on the adoption of eco-innovation practices to improve business sustainability in small manufacturing firms.Method — The research employs a quantitative approach, gathering primary data from 110 owners and managers of small manufacturing firms in Bandung, Indonesia. Structural Equation Modeling (SEM) is utilized to analyze the relationships between managerial and environmental drivers, eco-innovation practices, and business sustainability. The data was analyzed using the Partial Least Squares (PLS) method via SmartPLS 3.0 software.Result — The study's findings demonstrate that both managerial drivers (such as eco-commitment, eco-efficiency, and eco-capability) and environmental drivers (including eco-consumer demand, eco-regulation, and eco-competition) have a significant positive impact on the adoption of eco-innovation practices. These eco-innovation practices, in turn, significantly contribute to enhancing business sustainability. This underscores the importance of integrating sustainable practices into business operations and proactively responding to environmental pressures to achieve long-term competitive advantage.Novelty — This research offers new insights by focusing on small manufacturing firms in an emerging market—a context that has been relatively underexplored in existing literature. Unlike previous studies that mainly target large enterprises or developed markets, this study highlights the critical role of eco-innovation in promoting sustainability within small firms in Indonesia. Moreover, it distinguishes the unique impacts of both managerial and environmental drivers, providing a more comprehensive understanding of the factors that motivate the adoption of eco-innovation practices in small enterprises.
Pengaruh Disiplin dan Motivasi terhadap Kinerja Pegawai di Dinas Kesehatan Provinsi Jawa Barat (Studi Kasus 2024) Nur Marina, Neneng Reni; Aditya Yudanegara
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5873

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh disiplin dan motivasi terhadap kinerja karyawan Dinas Kesehatan Provinsi Jawa Barat. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik survei. Sampel sebanyak 100 responden diambil dari populasi 241 orang menggunakan rumus Slovin. Teknik analisis data menggunakan regresi linier berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa disiplin dan motivasi berpengaruh signifikan secara parsial maupun simultan terhadap kinerja karyawan, dengan disiplin sebagai faktor yang lebih dominan. Hasil ini menunjukkan bahwa peningkatan disiplin dan pemberian motivasi yang tepat dapat menjadi strategi yang efektif untuk meningkatkan kinerja pegawai instansi pemerintah.
Inovasi Desain Kemasan Beras Organik Sebagai Pendukung Pemasaran Produk Pertanian Unggulan Sukma, Andhi; Yudanegara, Aditya; Kaniawati, Keni; Munawar, Fansuri; Handayani, Rini; Purwaningdyah, Sri Wilujeung Sunu
Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 3 (2025)
Publisher : FKIP Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36709/amalilmiah.v6i3.391

Abstract

Produk pertanian unggulan seperti beras organik dan makanan tradisional yang dihasilkan kelompok tani sering kali belum memiliki daya saing optimal akibat keterbatasan dalam desain kemasan dan pemahaman strategi branding, sehingga menghambat akses pasar yang lebih luas. Program pengabdian masyarakat ini bertujuan untuk meningkatkan daya saing produk tersebut melalui inovasi desain kemasan dan strategi pemasaran digital. Kegiatan dilakukan dalam bentuk pelatihan partisipatif mengenai desain visual, narasi merek, serta pemanfaatan alat digital seperti Canva dan platform e-commerce Tokopedia dan Shopee. Peserta dilatih untuk menciptakan kemasan yang menarik, fungsional, dan mencerminkan identitas lokal serta nilai keberlanjutan. Pendampingan pascapelatihan mencakup teknik fotografi produk, pembuatan konten promosi, dan pengunggahan produk ke marketplace. Hasil kegiatan  menunjukkan peningkatan pengetahuan peserta sebesar 40%, adopsi marketplace yang lebih tinggi, dan peningkatan penjualan sebesar 20–30% pada beberapa petani. Program ini juga memperkuat kolaborasi antara akademisi, masyarakat desa, dan pemerintah setempat, menciptakan ekosistem kewirausahaan yang berkelanjutan. Model program yang fleksibel dan mudah direplikasi ini menjadi solusi strategis atas tantangan umum di masyarakat pedesaan seperti keterbatasan literasi desain dan akses digital. Program ini berkontribusi pada pencapaian Tujuan Pembangunan Berkelanjutan (TPB), khususnya terkait pertumbuhan ekonomi inklusif dan inovasi
Co-Authors Andhi Sukma Ayuningtyas Y. Hapsari Desy Oktaviani Elvira Sagita, Sindi Fansuri Munawar Fansuri Munawar Fansuri Munawar Irma Nilasari Muttaqin, Rizqi Nida Hanifah, Nadya Nilasari, Irma Nur Marina, Neneng Reni Oktaviani, Desy Purwaningdyah, Sri Wilujeung Sunu Rini Handayani Rini Handayani Rini Handayani Rizqi Muttaqin Saputera, Denny Sri Wiludjeng SP, Sri Sri Wilujeung SP Sunu Puguh Hayu Triono