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All Journal JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Jurnal Mantik International Journal of Economics Development Research (IJEDR) Enrichment : Journal of Management Jurnal Ekonomi Efektif
Dedeh Kurniasih
Universitas Primagraha
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA PT SURYA MOTOR DI CIKUPA Dedeh Kurniasih
Jurnal Ekonomi Efektif Vol 1, No 4 (2019): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v1i4.10706

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh ekuitas merek terhadap keputusan pembelian pada PT. Surya Motor di Cikupa. Metode yang digunakan adalah explanatory research dengan sampel sebanyak 96 responden. Teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini variabel ekuitas merek diperoleh nilai rata-rata skor sebesar 3,410 dengan kriteria baik. Variabel keputusan pembelian diperoleh nilai rata-rata skor sebesar 3,815 dengan kriteria baik. Ekuitas merek berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai persamaan regresi Y = 9,123 + 0,851X, dan nilai koefisien korelasi 0,756 atau memiliki tingkat hubungan yang kuat dengan nilai determinasi 57,2%. Uji  hipotesis diperoleh signifikansi 0,000 < 0,05.
Strategy To Improve Employee Performance Wahyudi Wahyudi; Dedeh Kurniasih; Didit Haryadi; Fitria Haquei
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (389.81 KB) | DOI: 10.35335/enrichment.v12i5.838

Abstract

Organizations can achieve success through their resources, especially human resources. Therefore, employees become the locomotor in making a real contribution to the organization's success on an ongoing basis. Of course, only employees with optimal performance achieve this success. However, to maximize employee performance, there must be a strategy to improve it. This study aims to determine how this strategy improves employee performance. The PLS-SEM approach was used in this study. The results of this study show that the roles of coaching, intrinsic motivation, and employee creativity can be driving forces in the strategy to optimally increase employee performance, either directly or indirectly
An empirical study in building brand loyalty in wardah cosmetics Dedeh Kurniasih; Didit Haryadi; Wahyudi Wahyudi
Enrichment : Journal of Management Vol. 12 No. 6 (2023): February: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i6.1166

Abstract

The value of products to get products from the money they spend to get benefits on the brand of a product or service, after that having a lifestyle that is more than the beginning. This raises the right for customers to be able to sort out the best product or service brands, which creates automatic customer happiness by indirectly demanding that companies must be able to create a stronger brand more than just ordinary products or services. The purpose of this study is to explore the factors that can increase loyalty to the Wardah Cosmetic brand. This study was conducted on Primagraha University students, especially in management study programs with a population of 403, while those drawn into the sample were 130 with a purposive sampling technique. The method used in this research is an associative quantitative approach with a survey method, the data analysis technique used in this research the author uses SmartPLS. The results showed that brand loyalty is influenced by brand experience, brand loyalty is influenced by brand trust, and brand trust can moderate the relationship between brand experience and brand loyalty
Online loan moderation: Hedonism and consumptive behavior Dedeh Kurniasih
Jurnal Mantik Vol. 7 No. 3 (2023): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i3.4294

Abstract

In the technological era, several conveniences in activities include making loans, in this case, online loans. The aim of this research is to test the moderating effect of online loans on hedonism on consumer behavior. This research uses a causality approach with PLS-SEM; the population in this research is active students in Serang City, with a sample of 392 respondents. The results of this research show that hedonism has a significant influence on consumer behavior and also a significant impact on the desire to make online loans. Meanwhile, online loans are a moderating variable in hedonism towards consumer behavior
Transformational leadership and organizational citizenship behavior: Moderating organizational trust Wahid Sumarjo; Dedeh Kurniasih; Wahyudi Wahyudi
Jurnal Mantik Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i4.4594

Abstract

Human factors are critical in society's social, economic, and political development, as well as the effectiveness and efficiency of organizations. In addition, for organizations to succeed in changing conditions, they need employees who are willing to contribute to the effectiveness and development of the organization beyond what is expected without being limited to formal job descriptions. Organizational citizenship behavior is needed to achieve this. This study examines how transformational leadership can affect organizational citizenship behavior moderated by organizational trust. The method used in this research is the PLS-SEM approach, with a total sample of 165 respondents. This study found that transformational leadership can positively and significantly affect organizational citizenship behavior, but organizational trust cannot have a significant effect
Analysis of Financial Literacy and Cashless Society on Financial Satisfaction through Financial Behavior in Gen Z Vivin Vania; Wahyudi Wahyudi; Dedeh Kurniasih
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 6 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4476

Abstract

Generation Z (Gen Z), who grew up in the digital age, faces unique financial challenges. Despite having widespread access to financial technology, their financial literacy is not necessarily in line with technological skills. The development of a cashless society affects the way Gen Z interacts with money, which while it can make transactions easier, also requires a better understanding to control spending. This study aims to understand the complex relationship between Gen Z's financial literacy, cashless society, financial behavior, and financial satisfaction. This study uses a quantitative method with a PLS-SEM approach and data collection using a questionnaire. The results of this study indicate that of the seven hypotheses, one hypothesis is not significant, while the other six are significant. Where financial literacy has no positive and significant effect on financial satisfaction, a cashless society has a positive and significant effect on financial satisfaction, financial literacy has a positive and significant effect on financial behavior, cashless society has a positive and significant effect on financial behavior, financial behavior has a positive and significant effect on financial satisfaction. Where in the mediation test financial behavior becomes a full mediator in the relationship between financial literacy and financial satisfaction but becomes a partial mediator in the influence of cashless society on financial satisfaction.
The Effect of Soft Skills and Self Efficacy on Fresh Graduate Job Readiness: Mediation of Work Motivation Fitriyani, Anissa; Wahyudi, Wahyudi; Kurniasih, Dedeh
JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Vol. 10 No. 1 (2025): JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)
Publisher : Graduate Program Magister Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmksp.v10i1.18159

Abstract

In times of increasing job competition, the level of job readiness of fresh graduates determines their success in the world of work. Through work motivation, this study aims to examine how self-efficacy and soft skills affect fresh graduate job readiness. This study uses quantitative techniques, causality theory, and questionnaires for data collection using a sample of 160 people and random sampling techniques. As a result, three of the seven hypotheses tested in this study showed a substantial direct effect, while the remaining four were rejected. The novelty of this study lies in analyzing the role of work motivation as a mediating variable on fresh graduate job readiness that has not been widely studied before, and its contribution to helping educational institutions create strategies to develop soft skills and increase self-efficacy so that prospective workers are ready to compete in the labor market.
Co-Authors Didit Haryadi Fitria Haquei Fitriyani, Anissa Haryadi - Vivin Vania W. Wahyudi Wahid Sumarjo