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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Fitty Valdi Arie, Fitty Valdi
Universitas Sam Ratulangi Manado
Economics, Econometrics & Finance

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THE INFLUENCE OF SWITCHING BARRIERS AND INERTIA ON CUSTOMER LOYALTY OF MAYBELLINE BEAUTY PRODUCT Somnaikubun, Monica Yunita; Tumbuan, Willem J. F. A.; Arie, Fitty Valdi
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 4 (2020): JE VOL 8 NO 4 (2020)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (819.979 KB) | DOI: 10.35794/emba.v8i4.30691

Abstract

Abstract: Nowadays, there is too much competition in the world of beauty, like many cosmetic brands selling their products to get the attention of women in this world. Switching Barriers and Inertia becomes a surefire marketing strategy to get and keep the hearts of consumers to continue to choose the product. The purpose of this study was to analyze the effect of Switching Barriers and Inertia on Customer Loyalty on Maybelline beauty products. This study uses a quantitative method with a questionnaire to collect data, and Multiple Linear Regression as an analysis tool. The sample in this study was 96 customers of Maybelline beauty products. The findings reveal that Switching Barriers has a positive relationship and a significant influence on Customer Loyalty, and Inertia has a positive relationship and a significant effect on Customer Loyalty. From the results, it is recommended for marketers to consider expanding the benefits of their products by improving the quality of their products through Switching Barriers and Inertia to make customers loyal to their products even though there are many competitors offering other products. Keywords: switching barriers, inertia, customer loyalty
THE IMPACT OF FINANCIAL LITERACY AND FINANCIAL INCLUSION ON INVESTMENT DECISION IN MANADO Nugraha, Faris M.; Tulung, Joy E.; Arie, Fitty Valdi
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 2 (2021): JE VOL 9 NO 2 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.986 KB) | DOI: 10.35794/emba.v9i2.33729

Abstract

The financial sector has an important role to improve people's welfare and encourage global economic growth. Financial literacy and financial inclusion, as two of the three pillars contained in the consumer empowerment trilogy, every pillar has a close correlation with another. This correlation has a direct proposition correlation. This study aims to see the effect of literacy and inclusion on financial investment decisions in Manado, either only partially or simultaneously. This research is quantitative research with a multiple linear regression method. The data were collected by distributing questionnaires to 100 respondents in Manado and its surroundings. The population in this research are all citizens of Manado who have financial investment instruments. This research has results: 1) financial literacy and financial inclusion have a simultaneous and significant influence on investment decisions in Manado. 2) Variable financial literacy partially affects investment decisions very significantly. 3) Variable financial inclusion affects the investment decision variable partially and significantly in Manado. The conclusion of this research is financial literacy and financial inclusion are indeed important things in developing the financial sector, including investment. In the city of Manado itself, it has been proven that financial literacy and inclusion can affect the quality of an investment. Keyword: financial literacy, financial inclusion, investment decision, consumer empowerment trilogy
Co-Authors Agus S. Soegoto Agus Supandi Soegoto David P. E. Saerang Durian, Rivicky P. Engka, Nathaneel H.J. Frederik G. Worang, Frederik G. Hendra N. Tawas Heven Manoppo, Heven Jackson Jackson, Jackson James D. D. Massie, James D. D. Jantje L. Sepang Joy Elly Tulung Kalangi, Josep B. Karundeng, Valerie Angela Kasim, Gabriella Angely Kembuan, Argeiny Koampa, Sari Heny Lahia, Bonifasius J. Maweru, Aurellia M. G. Mendur, Miranda E. M. Moningka, Valerin Ariella Ngantung, Edward M. C. Nugraha, Faris M. Nugraha, Faris Muchsin Pangemanan, Ekaristia Gratia Paulus Kindangen Rondonuwu, Billy Imanuel Rorimpandey, Jenet N. Sifrid S. Pangemanan Somnaikubun, Monica Yunita Tilaar, Tesalonika Tiffany Tuela, Novaldy Tumbuan, W.J.F Alfa Tumbuan, Willem J. F. A. Viclisika, Devinda