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All Journal JURNAL PENDIDIKAN TAMBUSAI REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal IPTEK Bagi Masyarakat Digital Transformation Technology (Digitech) STORAGE: Jurnal Ilmiah Teknik dan Ilmu Komputer Jurnal Pengabdian Masyarakat (JURDIMAS) DIPANEGARA KOMPUTER SISTEM INFORMASI (DIPAKOMSI)
Hasriani Hasriani
Universitas Dipa Makassar
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Physics Public Health Social Sciences

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Human Resource Competence, Entrepreneurial Motivation, and Digital MSME Success: The Moderating Role of Digital Literacy Fatmasari Fatmasari; Hasriani Hasriani; Hardi Hardi
Jurnal IPTEK Bagi Masyarakat Vol 6 No 1 (2026)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v6i1.1805

Abstract

Digital transformation does not automatically improve the performance of micro, small, and medium enterprises because technology creates value only when business owners possess adequate managerial and digital capabilities. This study examines the effects of human resource competence and entrepreneurial motivation on digital business success and assesses the moderating role of digital literacy. A quantitative survey involved 120 owners or managers of micro, small, and medium enterprises in Makassar, South Sulawesi. Respondents were selected through purposive sampling, and the data were analyzed using partial least squares structural equation modeling. Human resource competence, entrepreneurial motivation, and digital literacy positively affected business success; digital literacy also strengthened both focal relationships, and the model explained 63.7% of the variance in business success. As an applied contribution, the findings are translated into an evidence-to-action framework specifying stakeholder co-design, pilot implementation, process evaluation, and outcome evaluation. These downstream phases are proposed from the survey evidence and are not presented as activities already implemented or evaluated.
Co-Authors Afifah Baharuddin Agnes Oktavia Aureyl Leatemia Ahyuna Ahyuna Andi Irmayana Angdy Erna Annah Annah, Annah Aprizal Aprizal Asmah Akhriana Asrul Syam Asrul Syam Asrul Syam Baharuddin Baharuddin Cucut Susanto Dicky Evsal Faizal Faizal Fatmasari Fatmasari Fitriani Fitriani Hardi Hardi Hasyrif SY Hasyrif SY Herlinda Herlinda Husain Husain Irmawati Irmawati Joseph Tumiwa Jufri . Lara Sidney Shinta Marsa Marsa Mochammad Agus Idris Mudarsep Mudarsep muh. Ichsan A muh. Ichsan A Muh. Syahlan Natsir Nirwana Nirwana Nurdiansah Nurhudaya Nurhudaya Nurlindasari Tamsir Rauf, Abdul Rismayani Rismayani Risnayanti A.Djamro Siti Aisa Suryani Suryani Thabrani R