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All Journal Jurnal EMT KITA Community Development Journal: Jurnal Pengabdian Masyarakat Unram Journal of Community Service (UJCS) Jurnal Akuntansi Dan Bisnis Indonesia (JABISI) Jurnal Bisnis, Logistik dan Supply Chain Jurnal Pengabdian Teratai Jurnal Ekonomi Manajemen Bisnis dan Akuntansi
Puspa Rini, Puspa
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal EMT KITA

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Analisis Faktor yang Mempengaruhi Keputusan Berbelanja Online Chandra, Dharnita; Rini, Puspa; Sattar; Suri, Dharlinda; Nilowardono, Sengguruh
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3783

Abstract

The study aims to determine the influence of promotion and purchase interest on online shopping decisions for Cardinal Product Consumers. The sample in this study was 100 people, all of whom were taken from the residents of Tegal City. Data collection through questionnaires and data analysis using SPSS 25. Data analysis includes tests: Validity, Normality, Classical Assumptions, Multiple Linear Regression Analysis and Hypothesis. The results of the study indicate that promotion and purchase interest have a positive and significant effect on online shopping decisions for Cardinal Product Consumers. Based on the determination coefficient value (R2), it was obtained at 79 %, meaning that the online shopping decision variable for Cardinal Product consumers is influenced by promotion and purchase interest.
Co-Authors Alamsyah - Bachtiar, Alfan Chandra, Dharnita Dharlinda Suri, Dharlinda Dias Adi Dharma Furbani, Widiastuti Indra Setiawan Irzan Soepriyadi Iswahyu Pranawukir Jaya, Rahmat M. Reza Oktananda Mayasari Mayasari, Mayasari Nilfatri, Nilfatri Noveliza, Devvy Pitri, Alisyah Sattar Sengguruh Nilowardono Yulianto, Kampono Imam