Article Per Year (5 Year)
p-Index From 2020 - 2025
0.659
P-Index
This Author published in this journals
All Journal Pendas mahakam : jurnal pendidikan dan pembelajaran Sekolah Dasar Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran E3L : Journal of English Laguange Teaching, Linguistics and Literature Multazam : Jurnal Manajemen Haji dan Umrah
Taufik Hidayat
Universitas Mulawarman
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Multazam : Jurnal Manajemen Haji dan Umrah

 1 
Strategi Pemasaran Produk Al Multazam Group Dalam Meningkatkan Jumlah Calon Jamaah Selama Pandemi Covid-19 Taufik Hidayat
Multazam : Jurnal Manajemen Haji dan Umrah Vol 2 No 2 (2022): Multazam : Jurnal Manajemen Haji dan Umrah
Publisher : Institut Agama Islam Negeri Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (439.699 KB) | DOI: 10.32332/multazam.v2i2.5858

Abstract

This study aimed to examine the Al Multazam Group's marketing strategy and efforts to boost the number of potential pilgrims during the Covid-19 pandemic. This study method is qualitative descriptive research based on field research (field research). According to the findings of this study, Al Multazam Group's marketing approach for raising the number of prospective pilgrims during the Covid-19 pandemic utilized a marketing mix strategy (Product Strategy, Price Strategy, Place Strategy, and Promotion Strategy). In addition, Al Multazam Group undertakes internal and external environmental analysis, establishes short- and long-term goals, socializes products with partners and branches, and communicates with the congregation.
Co-Authors Abdul Rohman Bachtiar Sjaiful Bachri Dydik Kurniawan Hani Subakti Nur Agus Salim Siti Masitoh Tri Wahyuningsih Weningtyas Parama Iswari Yahya, Masrur Yulvina Khairunnisa