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All Journal Jurnal Scientia JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) Innovative: Journal Of Social Science Research Sanskara Manajemen dan Bisnis Jurnal Ekonomi dan Kewirausahaan West Science JABI: Jurnal Abdimas Bhakti Indonesia
Muthi’atul Khasanah
Universitas Bhamada Slawi
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Jurnal Scientia

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ANALYSIS OF THE EFFECT OF SALES PROMOTION, CUSTOMER SATISFACTION AND PRODUCT INNOVATION ON CUSTOMER LOYALTY OF DIGITAL WALLET SERVICES Muthi’atul Khasanah; M. Wahab Khasbulloh; Silvia Ekasari; Muammar Afif Al Qusaeri; Slamet Riyadi
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i03.1758

Abstract

In particular, factors including product innovation, sales promotion, and customer happiness that have an impact on customer loyalty are the focus of this study. Purposive sampling was used in this study's data collecting process. This survey had 129 respondents in total. A questionnaire that has previously undergone validity and reliability testing was used to obtain the data. Multiple linear regression analysis was used to analyse the survey findings. The Sequential Explanatory Combination Method is used in this kind of study. According to the analysis's findings, customer contentment, sales promotions, and product innovation all have an impact on a customer's loyalty. Customer happiness, product innovation, and marketing all have an impact on a customer's loyalty.
THE INFLUENCE OF PROMOTION STRATEGY, PRICE AND PRODUCT QUALITY ON PURCHASE DECISION OF PROCESSED SOYBEAN PRODUCTS IN INDONESIA Luh Komang Candra Dewi; Muthi’atul Khasanah; Ratnawita Ratnawita; Kunto Atmojo; NPMA Durya
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i03.1826

Abstract

Rumah Tempe Indonesia is a company engaged in the soybean processing industry. The purpose of this study is to investigate the direct impact of product quality, pricing, and marketing on interest and purchase decisions. The sample consisted of 100 Indonesian tempe house patrons who were chosen using a purposive sampling approach. According to the findings of this study, product quality has a positive and significant influence on product buy interest, however price and promotion have no positive and significant effect on product purchase interest. Product quality and promotion have a positive and substantial impact on product purchasing decisions, but price has no negative and major impact; purchase interest has a positive and significant impact on product purchasing decisions; purchase interest mediates product quality on product purchasing decisions, while purchase interest does not mediate prices and promotions on product purchasing decisions.
Co-Authors Ahmad Muktamar B Bahtiar Bahtiar Bella Suci Novitri Eva Yuniarti Utami Fenny Fenny Hommy Dorthy Ellyany Sinaga Kunto Atmojo Luh Komang Candra Dewi M. Wahab Khasbulloh M. Wahab Khasbulloh Moehamad Satiadharma Muammar Afif Al Qusaeri Muammar Afif Al Qusaeri Muhamad Ammar Muhtadi NPMA Durya Nurdin Yusuf Olfin Ishak Romi Mesra Silvia Ekasari Slamet Riyadi Sunarni Sunarni Walla Astianty Putri Wiliyanto Wiliyanto Wiliyanto Wiliyanto Zainal Arifin