Doddy Iskandar Cakranegara
Prodi Ilmu Komunikasi, Fakultas Ilmu Komunikasi, Universitas Islam Bandung, Indonesia.

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Pengaruh Desain Komunikasi Visual Leaflet terhadap Minat Konsumen pada PT LKM Akhlakul Karimah (Studi Regresi Linier Sederhana Pengaruh Desain Komunikasi Visual Leaflet terhadap Konsumen PT Lembaga Keuangan Mikro Akhlakul Karimah) Alif Chandra Diva; Doddy Iskandar Cakranegara
Bandung Conference Series: Communication Management Vol. 4 No. 2 (2024): Bandung Conference Series: Communication Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcscm.v4i2.13943

Abstract

Abstract. With the advancement of information technology, visual communication design has become an essential element in promotional media such as leaflets. This study aims to determine the influence of visual communication design in leaflets on consumer interest at PT LKM Akhlakul Karimah. An effective visual communication design is expected to increase consumer interest in the products and services offered. This research uses the Stimulus-Organism-Response (S-O-R) theory as the theoretical foundation. The approach used is quantitative with a simple linear regression method. The study sample consisted of 99 respondents who are customers of PT LKM Akhlakul Karimah. The results show that the visual communication design of the leaflets has a positive and significant effect on consumer interest. Respondents provided good feedback on the visual communication design variable, evidenced by the coefficient of determination value which explains that visual communication design has a significant influence on consumer interest. These findings provide practical implications for PT LKM Akhlakul Karimah in designing more effective promotional strategies through optimizing visual leaflet design. Abstrak. Seiring dengan perkembangan teknologi informasi, desain komunikasi visual menjadi elemen penting dalam media promosi seperti leaflet. Penelitian ini bertujuan untuk mengetahui pengaruh desain komunikasi visual leaflet terhadap minat konsumen pada PT LKM Akhlakul Karimah. Desain komunikasi visual yang efektif diharapkan dapat meningkatkan minat konsumen terhadap produk dan layanan yang ditawarkan. Penelitian ini menggunakan teori Stimulus-Organism-Response (S-O-R) sebagai landasan teoretis. Pendekatan yang digunakan adalah kuantitatif dengan metode regresi linier sederhana. Sampel penelitian terdiri dari 99 responden yang merupakan nasabah PT LKM Akhlakul Karimah. Hasil penelitian menunjukkan bahwa desain komunikasi visual leaflet berpengaruh positif dan signifikan terhadap minat konsumen. Responden memberikan respon yang baik terhadap variabel desain komunikasi visual leaflet, yang dibuktikan dengan nilai koefisien determinasi yang menjelaskan bahwa desain komunikasi visual memiliki pengaruh signifikan terhadap minat konsumen. Temuan ini memberikan implikasi praktis bagi PT LKM Akhlakul Karimah dalam merancang strategi promosi yang lebih efektif melalui optimalisasi desain visual leaflet.
Content Creator Strategy as Tourism Journalism for Post-Covid-19 Pandemic Recovery Wiksana, Wiki Angga; Firmansyah; Putri, Dian Widya; Cakranegara, Doddy Iskandar
Mediator: Jurnal Komunikasi Vol. 16 No. 2 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v16i2.2628

Abstract

Pikiran Rakyat Media Networks (PRMN) engaged in the digital media business, develops its business by creating a media ecosystem through multiple portals. The PRMN sub-domain news portal is managed and filled with content by content creators as PRMN partners. The phenomenon of content creators on news portals creates opportunities for strategies in tourism recovery. This research was conducted with the aim of looking at strategies for utilizing content creators as a form of journalism to advocate for tourism recovery in Indonesia. This study aims to get an overview of tourism journalism patterns carried out by content creators which can be a strategy for recovery and increasing the attractiveness of tourist destinations. This study uses a constructivist approach by finding qualitative data to be analyzed and categorized so that it becomes a pattern of tourism communication through journalism in digital media. The results of the study show that the strategy to restore the tourism sector after the Covid-19 pandemic requires the role of mass media and social media. The collaboration business strategy carried out by PRMN with the google algorithm supports the creation of positive tourism content in marketing tourist destinations according to tourist targets.
The Role of Local Mass Media in Anticipating Hoax Information (Case Study at Radar Tasikmalaya) Cakranegara, Doddy Iskandar; Ahmadi, Dadi; Kurnia, Septiawan Santana; Firmansyah, Firmansyah; Karsa, Satya Indra
Nyimak: Journal of Communication Vol 7, No 1 (2023): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v7i1.6967

Abstract

The proliferation of false information and hoaxes is significantly fueled by the rapid spread of unverified content on social media. This phenomenon poses a challenge to public trust and information integrity, underscoring the need for effective countermeasures. Journalism, particularly at the regional level, plays a crucial role in combating misinformation. This study investigates the role of local media, specifically Radar Tasikmalaya, a prominent news outlet in West Java, in addressing and countering hoaxes originating within its geographical area. Utilizing a qualitative case study approach, this research explores how regional journalism functions as a countermeasure to misinformation. Data collection involved in-depth interviews with Radar Tasikmalaya editors, observations of journalistic practices, and a documentation study of published news. Interviews provided insights into the editorial strategies and responsibilities assigned to journalists, while observations highlighted the reporting processes. The documentation study complemented these findings by analyzing how published content addresses and clarifies circulating hoaxes. The study finds that Radar Tasikmalaya plays a proactive role in maintaining information accuracy by assigning journalists the responsibility of fact-checking and clarifying misinformation. When erroneous information is identified, journalists are expected to promptly verify and correct it through their reports. This approach not only enhances public trust in the media but also underscores the journalists' social responsibility to provide accurate and reliable information to the community. The findings illustrate the critical role of local media in upholding journalistic standards and combating the spread of false information.Keywords: Journalism, local media, Radar, Tasikmalaya, anti-hoax ABTRAKPenyebaran informasi palsu dan hoaks secara signifikan dipicu oleh penyebaran konten yang belum diverifikasi di media sosial. Fenomena ini menjadi tantangan bagi kepercayaan publik dan integritas informasi, yang menekankan perlunya langkah-langkah penanggulangan yang efektif. Jurnalisme, terutama di tingkat regional, memainkan peran penting dalam melawan misinformasi. Penelitian ini menyelidiki peran media lokal, khususnya Radar Tasikmalaya, sebuah media berita terkemuka di Jawa Barat, dalam menangani dan melawan hoaks yang berasal dari wilayah geografisnya. Dengan pendekatan studi kasus kualitatif, penelitian ini mengeksplorasi bagaimana jurnalisme regional berfungsi sebagai langkah penanggulangan terhadap misinformasi. Pengumpulan data dilakukan melalui wawancara mendalam dengan editor Radar Tasikmalaya, observasi praktik jurnalistik, dan studi dokumentasi berita yang telah diterbitkan. Wawancara memberikan wawasan mengenai strategi editorial dan tanggung jawab yang diberikan kepada jurnalis, sementara observasi menyoroti proses pelaporan berita. Studi dokumentasi melengkapi temuan ini dengan menganalisis bagaimana konten yang diterbitkan menangani dan mengklarifikasi hoaks yang beredar. Penelitian ini menemukan bahwa Radar Tasikmalaya berperan proaktif dalam menjaga akurasi informasi dengan menugaskan jurnalis untuk melakukan pengecekan fakta dan mengklarifikasi misinformasi. Ketika informasi yang salah teridentifikasi, jurnalis diharapkan untuk segera memverifikasi dan mengoreksi melalui laporan mereka. Pendekatan ini tidak hanya meningkatkan kepercayaan publik terhadap media, tetapi juga menekankan tanggung jawab sosial jurnalis dalam menyediakan informasi yang akurat dan dapat dipercaya bagi masyarakat. Temuan ini menggambarkan peran penting media lokal dalam menjaga standar jurnalistik dan melawan penyebaran informasi palsu.Kata Kunci: Jurnalistik, media lokal, Radar, Tasikmalaya, anti hoax
Unraveling Religious Symbolism in Tokwi Lasem Batik Motifs: Charles Sanders Peirce's Semiotic Analysis of the Representation of Meaning and Cultural Identity Doddy Iskandar Cakranegara; Asep Saeful Muhtadi; Abdul Syukur; Dody S. Truna
International Journal of Nusantara Islam Vol 14 No 1 (2026): International Journal of Nusantara Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijni.v14i1.45718

Abstract

This study investigates the representation of religious symbols embedded within the Tokwi Lasem batik motifs, utilizing the semiotic framework of Charles Sanders Peirce. Originating from the Chinese Peranakan community in Lasem, Central Java, these batik motifs carry profound spiritual significance, particularly symbols rooted in Taoist belief systems, such as the Three Star Gods (Fu Lu Shou), the Eight Immortals (Ba Xian), dragons, phoenixes, and Mandarin characters. Employing a qualitative method, data were collected through participatory observation, in-depth interviews with artisans, cultural experts, and curators, as well as a literature review. The findings demonstrate that the motifs serve not merely as decorative art but as sacred signs functioning within Peirce’s triadic model of semiosis—comprising representamen, object, and interpretant. These signs embody a dynamic interplay of religious meaning and cultural memory, forming a visual language that bridges the sacred and the everyday. The motifs reflect a deep-seated syncretism between Chinese Taoist cosmology and Javanese local traditions, articulating identity, reverence, and continuity of belief. Theoretically, this study contributes to the growing body of scholarship on religious semiotics and material culture, while also emphasizing the interpretive richness of traditional batik as a medium of spiritual communication. Practically, the research advocates for the recognition of batik as a living heritage, fostering cultural resilience, interethnic understanding, and localized approaches to heritage education and preservation.
Unraveling Religious Symbolism in Tokwi Lasem Batik Motifs: Charles Sanders Peirce's Semiotic Analysis of the Representation of Meaning and Cultural Identity Doddy Iskandar Cakranegara; Asep Saeful Muhtadi; Abdul Syukur; Dody S. Truna
International Journal of Nusantara Islam Vol 14 No 1 (2026): International Journal of Nusantara Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijni.v14i1.45718

Abstract

This study investigates the representation of religious symbols embedded within the Tokwi Lasem batik motifs, utilizing the semiotic framework of Charles Sanders Peirce. Originating from the Chinese Peranakan community in Lasem, Central Java, these batik motifs carry profound spiritual significance, particularly symbols rooted in Taoist belief systems, such as the Three Star Gods (Fu Lu Shou), the Eight Immortals (Ba Xian), dragons, phoenixes, and Mandarin characters. Employing a qualitative method, data were collected through participatory observation, in-depth interviews with artisans, cultural experts, and curators, as well as a literature review. The findings demonstrate that the motifs serve not merely as decorative art but as sacred signs functioning within Peirce’s triadic model of semiosis—comprising representamen, object, and interpretant. These signs embody a dynamic interplay of religious meaning and cultural memory, forming a visual language that bridges the sacred and the everyday. The motifs reflect a deep-seated syncretism between Chinese Taoist cosmology and Javanese local traditions, articulating identity, reverence, and continuity of belief. Theoretically, this study contributes to the growing body of scholarship on religious semiotics and material culture, while also emphasizing the interpretive richness of traditional batik as a medium of spiritual communication. Practically, the research advocates for the recognition of batik as a living heritage, fostering cultural resilience, interethnic understanding, and localized approaches to heritage education and preservation.
KOL dalam Pemasaran Digital Ruli Ferdiansyah; Doddy Iskandar Cakranegara
Bandung Conference Series: Communication Management 1041 -1048
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcscm.v6i2.25907

Abstract

Current marketing strategy developments have experienced a significant shift from conventional methods to digital marketing approaches that utilize social media and Key Opinion Leaders (KOLs). Carita Izakaya, a modern Japanese rooftop restaurant located in the Jalan Braga area of Bandung City, utilizes this strategy to overcome the challenges of its hidden physical visibility (hidden gem). This study aims to analyze Carita Izakaya's digital marketing strategy in attracting, retaining, and influencing customers through the utilization of KOLs, employing a qualitative method with a case study approach and a constructivist paradigm. Data were collected through in-depth interviews, observation, and documentation, with data validity tested using source and technique triangulation. The results of the study show that the strategy to attract customers is carried out through the application of the AIDA funnel components by selecting KOLs who align with the brand positioning and are capable of presenting powerful visual storytelling. Meanwhile, the strategy to retain customers focuses on maintaining alignment between the KOL's brand promise narrative and the reality of internal product and service quality to build trust and encourage repeat visits. The reason for utilizing KOLs to influence customers is based on a shift in the behavior of the younger generation of consumers who trust authentic personal recommendations more than conventional advertising, making this collaboration the fastest and most efficient pathway to expand brand exposure.   Perkembangan strategi pemasaran saat ini mengalami pergeseran signifikan dari metode konvensional ke pendekatan digital marketing yang memanfaatkan media sosial dan Key Opinion Leader (KOL). Carita Izakaya, sebuah restoran kuliner Jepang modern rooftop di kawasan Jalan Braga Kota Bandung, memanfaatkan strategi ini untuk mengatasi tantangan visibilitas fisiknya yang tersembunyi (hidden gem). Penelitian ini bertujuan untuk menganalisis strategi digital marketing Carita Izakaya dalam menarik, mempertahankan, serta mempengaruhi pelanggan melalui pemanfaatan KOL dengan menggunakan metode kualitatif melalui pendekatan studi kasus dan paradigma konstruktivis. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi, dengan uji keabsahan menggunakan triangulasi sumber dan teknik. Hasil penelitian menunjukkan bahwa strategi menarik pelanggan dilakukan melalui penerapan komponen funnel AIDA dengan memilih KOL yang selaras dengan brand positioning serta mampu menyajikan visual storytelling yang kuat. Sementara itu, strategi mempertahankan pelanggan berfokus pada menjaga keselarasan antara narasi brand promise KOL dengan realitas kualitas produk dan pelayanan internal guna membangun kepercayaan (trust) serta mendorong kunjungan ulang (repeat visit). Adapun alasan pemanfaatan KOL dalam mempengaruhi pelanggan didasarkan pada pergeseran perilaku konsumen generasi muda yang lebih memercayai rekomendasi personal yang autentik dibandingkan iklan konvensional, sehingga kolaborasi ini dinilai sebagai jalur tercepat dan paling efisien untuk memperluas jangkauan merek