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All Journal Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Manajemen Perhotelan dan Pariwisata SABBHATA YATRA : Jurnal Pariwisata dan Budaya JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Innovation Research and Knowledge Literacy : International Scientific Journals of Social, Education, Humanities Masyarakat: Jurnal Pengabdian
Syamsul Hadi
Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia
Religion Arts Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Role of Satisfaction in Mediating the Influence of Service Quality, Customer Experience, and Trust on Consumer Loyalty of 4 Star Hotels in Semarang City Henry Yuliamir; Yuniarto Satatoe R; Syamsul Hadi; Enik Rahayu; Dyah Palupiningtyas
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 1 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v6i1.58358

Abstract

Peran Kepuasan dalam Memediasi Pengaruh Kualitas Layanan, Customer Experience, dan Kepercayaan terhadap Loyalitas Hotel Bintang 4 Semarang. Dirumuskan permasalahan penelitian: Bagaimana kualitas layanan, customer experience, dan kepercayaan berpengaruh positif dan signifikan terhadap loyalitas, Bagaimana kualitas layanan, customer experience, dan kepercayaan berpengaruh positif dan signifikan terhadap loyalitas melalui kepuasan. Untuk mengetahui apakah kualitas layanan, customer experience, dan kepercayaan berpengaruh positif dan signifikan terhadap loyalitas. Dan apakah terhadap  loyalitas  melalui kepuasan. Metode yang digunakan dalam penelitian ini adalah kuantitatif. berdasarkan perhitungan mengunakan rumus slovin, jadi sampel ada studi ini sebanyak 100 responden. Ada pengaruh positif dan signifikan kualitas layanan terhadap loyalitas konsumen. Ada pengaruh positif dan signifikan customer experince terhadap loyalitas konsumen. Ada pengaruh positif dan signifikan kepercayaan terhadap loyalitas konsumen. Loyalitas berpengaruh positif dan signifikan terhadap kepuasan konsumen. Kepuasan memediasi pengaruh kualitas pelayanan terhadap loyalitas konsumen. Kepuasan tidak memediasi pengaruh customer experince terhadap loyalitas. Kepuasan memediasi pengaruh kepercayaan terhadap loyalitas konsumen. Secara umum dapat disimpulkan bahwa kepuasan tidak memediasi customer experince terhadap loyalitas konsumen. Sedangkan kepuasan memediasi pengaruh kualitas pelayanan dan kepercayaan terhadap loyalitas konsumen.
Analysis Of The Influence Of Job Satisfaction, Work Discipline And Organizational Culture On Performance Of State Civil Apparatus In Ministry Offices Syamsul Hadi; Sarwo Hakim; Kiki Setyawati; Siti Annisa Wahdiniawati; Muhammad Syafri
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 1 (2024): Februari 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i1.2104

Abstract

With job satisfaction acting as an intervening variable, the purpose of this study is to ascertain if corporate culture and work discipline have an impact on employee performance. All of the participants in this study are employees. Saturated sampling or complete sampling are the sampling criteria used in this study. There were 100 samples used in this investigation. This kind of study data is included in quantitative data. Literature reviews, questionnaires, and interviews were employed by researchers. The existence of a link between latent variables and the indicators that make them up is known as the measurement model. The instrument's validity and dependability are evaluated using this model. A model that links apparent and latent variables is called the structural model. We use R2 as the dependent construct in PLS to assess inner capital. T-statistics and Patrial Least Square (PLS) were utilized in this study's data analysis. These conclusions can be drawn from the data analysis results: Job satisfaction and organizational culture characteristics are unaffected. The work discipline variable has an impact on job satisfaction. There is a relationship between employee performance and organizational culture. Employee performance is impacted by the work discipline variable. Employee performance and job satisfaction are impacted. Through work happiness, there is a relationship between company culture and employee performance. Workplace discipline affects employee performance through job satisfaction.
Optimalisasi Pelatihan Karyawan di Kartika Bawen untuk Meningkatkan Kualitas SDM dan Daya Saing di Industri Garmen Julian Trisnawati Bali; Syamsul Hadi
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 2 (2024): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i2.2431

Abstract

This study aims to analyze the impact of the employee training program implemented by the Kartika Bawen Training Institution in enhancing human resource (HR) quality and competitiveness in the garment industry. The garment industry faces intense competition, making HR quality a key factor in improving productivity and company performance. This research focuses on how appropriate training can improve employee competencies, skills, and motivation. To achieve this goal, the approach used is based on human resource management and employee training theories. Data was collected through in-depth interviews with employees, management, and trainers, as well as direct observations of the ongoing training process. The findings show that well-designed training programs significantly contribute to the improvement of employees' technical skills and soft skills, which positively impact work productivity by 20%. In addition, the training also boosts employees' confidence and prepares them to face challenges in a dynamic work environment. These findings emphasize the importance of structured and continuous training strategies in creating competitive advantages and driving performance improvements in the garment industry.
Analysis of Visitor Reviews as an Indicator of Service Quality and Sustainability of Culinary Tourism Destinations in Semarang Regency henry yuliamir; Syamsul Hadi; Idah Kusuma
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 3 (2025): December : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i3.2927

Abstract

This study investigates the potential of online visitor reviews as valid indicators of service quality and sustainability in culinary tourism destinations, focusing on Semarang Regency, Central Java, Indonesia. Amidst the increasing reliance on digital platforms for travel-related decision-making, the research addresses a critical problem: how user-generated content (UGC) can accurately reflect visitors’ experiences and perceptions, and how this information can be leveraged to support the sustainable development and continuous improvement of culinary tourism. The main objective is to extract key service quality dimensions and sustainability-related elements from online reviews by employing an integrative methodological framework. A mixed-method approach was adopted, combining Natural Language Processing (NLP) specifically sentiment classification using Support Vector Machine (SVM) with qualitative thematic analysis using NVivo software. The data were collected from prominent digital platforms such as Google Reviews, TripAdvisor, and Instagram, representing diverse and large-scale visitor feedback. The analysis revealed that dimensions of service quality namely reliability, responsiveness, assurance, empathy, and tangibles frequently emerged in visitor comments, aligning with the SERVQUAL model. In parallel, sustainability indicators such as the promotion of local cultural identity, environmental cleanliness, waste management, and empowerment of micro, small, and medium enterprises (MSMEs) were also prominent. These findings demonstrate that online reviews provide a rich, real-time, and scalable source of data that can support evidence-based strategies for improving culinary destination services and sustainability. The study contributes both theoretically and practically by offering a big data driven model for tourism evaluation. However, the research also acknowledges limitations in NLP accuracy for local dialects and informal expressions, as well as the digital divide that limits inclusivity. Future studies should refine linguistic models and expand the geographic scope for comparative insights.
PENINGKATAN KAPASITAS SDM DESA WISATA MELALUI PELATIHAN GUIDING DAN SAPTA PESONA DI JATIREJO SEMARANG Aurilia Triani Aryaningtyas; Suwarti; Bayu Ade Prabowo; Syamsul Hadi; Aura Astaningrum
Masyarakat: Jurnal Pengabdian Vol. 3 No. 2 (2026)
Publisher : Yayasan Pendidikan Dan Pengembangan Harapan Ananda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58740/m-jp.v3i2.793

Abstract

Pengembangan desa wisata berbasis masyarakat memerlukan kesiapan sumber daya manusia yang mampu mendukung kualitas pelayanan wisata dan pengelolaan destinasi secara berkelanjutan. Kelurahan Jatirejo, Kecamatan Gunungpati, Kota Semarang memiliki potensi wisata yang cukup besar, namun masih menghadapi kendala berupa rendahnya pemahaman masyarakat mengenai sadar wisata, penerapan Sapta Pesona, serta keterampilan guiding. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas sumber daya manusia desa wisata melalui pelatihan guiding dan penguatan pemahaman Sapta Pesona. Kegiatan dilaksanakan pada bulan September-Oktober 2025 dengan pendekatan Participatory Action Research (PAR). Program dilaksanakan melalui observasi lapangan, sosialisasi sadar wisata dan Sapta Pesona, pelatihan guiding, simulasi praktik, serta evaluasi kegiatan. Tahapan kegiatan meliputi observasi lapangan, identifikasi kebutuhan mitra, sosialisasi sadar wisata dan Sapta Pesona, pelatihan guiding, simulasi praktik, serta evaluasi kegiatan. Peserta kegiatan terdiri atas pengurus desa wisata, Pokdarwis, dan masyarakat Kelurahan Jatirejo yang terlibat dalam pengembangan wisata lokal. Hasil kegiatan menunjukkan adanya peningkatan pemahaman masyarakat mengenai pentingnya sadar wisata dan penerapan Sapta Pesona dalam mendukung pelayanan wisata. Selain itu, kemampuan peserta dalam memandu wisata mengalami peningkatan terutama pada aspek komunikasi, pelayanan wisata, dan penyampaian informasi destinasi. Hasil evaluasi menunjukkan 85% peserta memiliki pemahaman sadar wisata dalam kategori sangat baik dan 90% peserta menyatakan kegiatan sangat bermanfaat bagi pengembangan desa wisata. Kegiatan ini memberikan dampak positif terhadap kesiapan masyarakat dalam mendukung pengembangan Desa Jatirejo sebagai desa wisata edukatif, ramah wisatawan, dan berkelanjutan.
Peran Pelatihan Kewirausahaan dalam Meningkatkan Kinerja Pedagang Pasar Dorotea Sotizunidar Waruwu; Syamsul Hadi
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 4 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Mei 2026
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i4.3058

Abstract

This article aims to provide an in-depth description of the role of entrepreneurship training in improving the performance of traders at Pasar Lanang Ambarawa, Semarang Regency. The study focuses on the limited managerial capacity and adaptability of traders in responding to traditional market dynamics. To address this issue, it applies theories of entrepreneurial competence development and a proactive mindset. Data were collected through interviews, observations, and documentation, and analysed qualitatively using a thematic approach. The findings indicate that entrepreneurship training enhances business management, marketing, product innovation, and service quality. Traders demonstrate more structured business practices, improved customer interaction, and better adaptation to market demand. However, the effectiveness of training is influenced by capital support, market facilities, and continuous mentoring. This study contributes to strengthening a context-based entrepreneurship training model for traditional market traders.
BAGAIMANA KUALITAS PELAYANAN DALAM PENGIRIMAN BARANG DAPAT MENINGKATKAN LOYALITAS PELANGGAN DI CV TIRTA FERTINDO PRATAMA SEMARANG Hendrajaya; Eka Rahmawati; Hendrajaya Hendrajaya; Syamsul Hadi
Journal of Innovation Research and Knowledge Vol. 5 No. 5 (2025): Oktober 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v5i5.11406

Abstract

To ascertain if the degree of customer loyalty at CV Tirta Fertindo Pratama Semarang is impacted by the quality of the delivery service, a descriptive qualitative research approach is employed. This study uses data reduction, data delivery, and drawing conclusions to conduct data analysis. According to the study's findings, CV Tirta Fertindo Pratama's delivery service in Semarang only satisfies three of the five criteria for service quality: confidence, responsiveness, and empathy. Service quality is compromised by late delivery, delivery operations, and lack of tracking systems. To overcome these problems, you can use delivery technology, monitor damaged or lost goods, and improve communication with customers
Peran Pengelolaan Likuiditas dan Efisiensi Aktivitas Usaha terhadap Kinerja Keuangan UMKM Fashion: Studi Kasus di Ambarawa, Kabupaten Semarang Reliani Zai; Syamsul Hadi
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 3 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Februari
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i3.3010

Abstract

This article aims to analyze the role of liquidity management and business activity efficiency in improving the financial performance of fashion-sector micro, small, and medium enterprises (MSMEs) in Ambarawa, Semarang Regency. This study employs a qualitative approach with a descriptive research design. Data were collected through in-depth interviews, direct observation, and documentation from purposively selected fashion MSME actors and were analyzed using thematic analysis. The findings indicate that liquidity management plays a crucial role in maintaining operational continuity and financial stability, although its implementation remains relatively simple and reactive to fluctuations in market demand. Business activity efficiency is achieved through order-based production, raw material cost control, and flexible labor utilization, which effectively help reduce costs and mitigate financial risks. Theoretically, this study contributes to the MSME financial management literature by emphasizing context-based processes and practical financial management practices. Practically, the findings provide implications for MSME actors and stakeholders in designing sustainable liquidity management and business efficiency strategies to enhance the financial performance of fashion MSMEs.
Peran E-Payment dan Layanan Delivery Online dalam Efisiensi Keuangan dan Pertumbuhan Penjualan Usaha Kuliner Skala Kecil di Karangjati, Semarang. Wiltaria Gaurifa; Syamsul Hadi
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 3 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Februari
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i3.3011

Abstract

This article aims to describe and analyze the implementation of digital technologies, namely e-payment and online delivery services, in enhancing financial management efficiency and sales growth in small-scale culinary businesses in Karangjati, Semarang. The study focuses on how business actors integrate digital technologies into transaction practices, financial management, and marketing, as well as the challenges and benefits that arise. To address this issue, theories of financial management, digital innovation, and SME marketing strategies were applied. Data were collected through in-depth interviews with business owners, employees, delivery partners, and customers, participatory observation, and documentation of transactions and financial reports, and analyzed qualitatively using thematic analysis. The study concludes that e-payment implementation facilitates automatic and real-time transaction recording, increases transparency, speeds up administration, and supports more accurate financial decision-making. Meanwhile, online delivery services expand market reach, increase sales volume, and provide easier access for customers, thereby enhancing loyalty. The integration of both technologies creates an efficient and coordinated business ecosystem, although technical constraints and dependence on stable internet connections remain. Overall, digital technology has proven to be an adaptive and innovative strategy for developing local culinary businesses
INTEGRATING LOCAL PRODUCTS AND EXPERIENTIAL OFFERINGS TO ENHANCE THE COMPETITIVENESS OF PAKINTELAN TOURISM VILLAGE, SEMARANG Aurilia Triani Aryaningtyas; Suwarti; Syamsul Hadi; Taletha Akila; Aura Astaningrum
SABBHATÃ YATRA : Jurnal Pariwisata dan Budaya Vol 7 No 1 (2026): SABBHATA YATRA: Jurnal Pariwisata dan Budaya
Publisher : STABN Raden Wijaya Wonogiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/sabbhatayatra.v7i1.2765

Abstract

This study examines how the integration of local products and tourism experiences can enhance the competitiveness of Pakintelan Tourism Village in Semarang. Using a qualitative case study approach, data were collected through observation, in-depth interviews, and document analysis involving key stakeholders. The findings show that local products function as cultural-symbolic resources but are still positioned as complementary elements rather than as core components of tourism experiences. Tourism activities remain fragmented, observation-based, and limited in fostering interaction, resulting in weak co-creation of experience and low visitor engagement. This study argues that competitiveness is not solely determined by resource availability, but by how these resources are transformed into meaningful experiences. It proposes a shift from a product-oriented approach to an experience-based approach, where local products serve as experiential media that enable participation and interaction. The study contributes by offering a meaning-based perspective on destination competitiveness within community-based tourism.
Co-Authors Aura Astaningrum Aura Astaningrum Aurilia Triani Aryaningtyas Bayu Ade Prabowo Dorotea Sotizunidar Waruwu Eka Rahmawati Enik Rahayu Hendrajaya Hendrajaya Hendrajaya Idah Kusuma Julian Trisnawati Bali Kiki Setyawati Marhendi, Mengku Mochamad Ainan Muhammad Syafri Palupiningtyas, Dyah Reliani Zai Sarwo Hakim Siti Annisa Wahdiniawati Suwarti, Suwarti Taletha Akila Wiltaria Gaurifa Yuliamir, Henry Yuniarto Satatoe R