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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Al-Manar : English and Arabic Journal Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Jurnal Neraca Peradaban Jurnal Telangke Ilmu Komunikasi (Telangke) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Serambi Ekonomi dan Bisnis Karimah Tauhid International Journal of Economics Studies
Cindy Amelia, Cindy
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Journal : Jurnal Serambi Ekonomi dan Bisnis

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Analisis Kepuasan Pelanggan Menggunakan Shopee PayLater Iwan Syahputra Sihombing, Fidelis; Putri Maharani, Qadisa; Cindy Amelia, Fenny; Amelia, Cindy
Jurnal Serambi Ekonomi dan Bisnis Vol 7, No 1 (2024): September 2023 -February 2024
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v7i1.7259

Abstract

ShopeePayLater is a loan feature in the form of a credit limit provided by Shopee. This feature allows users to shop now and pay later in 30-day or 3-month installments. This study aims to analyze customer satisfaction using ShopeePayLater. This study used a survey method with 100 respondents of ShopeePayLater users. The research data were analyzed using descriptive analysis and multiple regression test. The results of the study showed that the factors that influence customer satisfaction using ShopeePayLater are system quality, information quality, usage, and service quality. System quality and information quality have a positive and significant effect on customer satisfaction. Usage has a positive effect on customer satisfaction, but not significant. Service quality has a positive and significant effect on customer satisfaction.
Co-Authors Al-Farabi, Bayu Febrian Annisa Fadillah, Annisa Arsya, Fajriani Ayu Puspitasari, Ayu Cindy Amelia, Fenny Eka Armas Pailis Fitri, Heti Suryani Hanifah , Siti Zuhur Iwan Syahputra Sihombing, Fidelis Kusniadi, Adjie Iqthiar Mahmudah, Mariam Nugroho, Moh. Taufan Nurhasnah Nurhasnah Paralihan, Hotmatua Pasaribu , Ketrin Putri Maharani, Qadisa Rahma , Dwi Rangkuti, Muhammad Rizki Renica, Siti Jenia Riana Sahrani Risnawati Saepul Anwar Sari Rusmita Sarikusumaningtyas, Winna Sayani, Tiara Putri Setiawan, Ezzlan Bayu Shalsabilla, Apriliani Putri Syafril Basri Tria Patrianti Yusra, Oktarina