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All Journal Jurnal Akuntansi Kompetif Jurnal Ilmiah Akuntansi dan Bisnis BENING Abdimasku : Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Raflesia Akuntansi Jurnal Ekonomi Jurnal Pengabdian Masyarakat Bhinneka Smart Techno (Smart Technology, Informatic and Technopreneurship) Journal of Artificial Intelligence and Digital Business ABIS: Accounting and Business Information Systems Journal Aktual : Jurnal Pengabdian Kepada Masyarakat GEMBIRA (Pengabdian Kepada Masyarakat) UNBI Mengabdi Jurnal Abmas
Dewi, Gita Apsari
Universitas Bali Internasional
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Digital Payment Integration in Accounting Information Systems to Support MSMEsRevitalization in Bali: A Literature Review Gita Apsari Dewi; Permana, Dewa Gde Yoga; A.A. Gde Agung Nanda Perwira
Smart Techno (Smart Technology, Informatics and Technopreneurship) Vol. 7 No. 2 (2025)
Publisher : Primakara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59356/smart-techno.v7i2.162

Abstract

MSMEs are a cornerstone of Bali’s economy, relying heavily on local cultural strengths and tourism as the main attraction. The decline in tourist numbers due to the pandemic has necessitated adaptive revitalization strategies aligned with technological developments, including the digitalization of payments. Previous literature indicates that QRIS (Quick Response Code Indonesian Standard) can enhance transaction efficiency and MSME revenue; however, few studies have explored integrating these transaction data into Accounting Information Systems (AIS) to support strategic decision-making within the context of Balinese culture.This study employs a systematic literature review (SLR) to identify findings, gaps, and development opportunities from relevant studies published over the last five years. The analysis shows that integrating QRIS with AIS can produce accurate, real-time, and transparent financial data flows, facilitating reporting, cost control, and business planning. Such integration also has the potential to optimize the competitiveness of Bali’s tourism-based MSMEs by considering cultural factors, such as the Tri Hita Karana values and the banjar social structure, which influence technology adoption. The study concludes that successful implementation requires supporting infrastructure, digital literacy, and policies aligned with the local socio-cultural context.
Local tourism product development and promotion in the digital era I Made Luhur Adi Putra; Dewa Gde Yoga Permana; Gita Apsari Dewi; A.A Gde Agung Nanda Perwira; Komang Tri Werthi
Jurnal Abmas Vol. 25 No. 1 (2025): Jurnal Abmas
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/abmas.v25i1.83686

Abstract

This community service activity was conducted at SMA PGRI 2 Denpasar in response to the limited practice of students in developing and promoting local products, despite the material having been taught in theory in the curriculum. The primary objective of this activity is to enhance students' understanding and skills in developing local tourism products based on culture, as well as utilizing digital media as a promotional tool that is responsive to market needs. This service began with program socialization, local product development training (regional perfumes), and digital marketing training, including social media and content strategies. The methods employed included a total of 60 participants, participatory observation, interviews, questionnaires, documentation, and a SWOT analysis to evaluate the school's strategic position. The results of the activity showed a increase in student understanding after the training, as well as positive changes in interest, school community participation, and student readiness to market local products digitally. These findings emphasize the importance of cross-sector collaboration and an educational-participatory approach in developing sustainable and competitive local tourism products in the digital era.   Abstrak Kegiatan pengabdian kepada masyarakat ini dilaksanakan di SMA PGRI 2 Denpasar sebagai respons atas terbatasnya praktik siswa dalam pengembangan dan promosi produk lokal, meskipun materi tersebut telah diajarkan secara teori dalam kurikulum. Tujuan utama kegiatan ini adalah untuk meningkatkan pemahaman dan keterampilan siswa dalam mengembangkan produk pariwisata lokal berbasis budaya, serta memanfaatkan media digital sebagai sarana promosi yang adaptif terhadap kebutuhan pasar. Pengabdian ini diawali dengan sosialisasi program, pelatihan pengembangan produk lokal (parfum khas daerah), serta pelatihan pemasaran digital menggunakan media sosial dan strategi konten. Metode yang digunakan meliputi total sampling terhadap 60 partisipan, observasi partisipatif, wawancara, kuesioner, dan dokumentasi, serta analisis SWOT untuk mengevaluasi posisi strategis sekolah. Hasil kegiatan menunjukkan adanya peningkatan pemahaman siswa setelah pelatihan, serta perubahan positif dalam minat, partisipasi komunitas sekolah, dan kesiapan siswa memasarkan produk lokal secara digital. Temuan ini menegaskan pentingnya kolaborasi lintas sektor dan pendekatan edukatif-partisipatif dalam pengembangan produk pariwisata lokal yang berkelanjutan dan kompetitif di era digital. Kata Kunci: pariwisata lokal; pengabdian masyarakat; pengembangan produk; promosi digital
Co-Authors A.A Ayu Intan Wulandari A.A Gde Agung Nanda Perwira A.A. Gde Agung Nanda Perwira Anak Agung Ayu Intan Wulandari Anak Agung Intan Wulandari Dewa Gde Yoga Permana Gayatri Gayatri I Made Luhur Adi Putra Komang Tri Werthi Krisnadewi, Komang Urip Muhammad Prans Panca Renta Ni Luh Putu Surya Astitiani Ni Nyoman Putri Purnama Santhi Permana, Dewa Gde Yoga Perwira, A. A. Gde Agung Nanda Perwira, A.A. Gde Agung Nanda Putra, I Made Luhur Adi Putu Diah Aryastuti Sanjiwani Rony, Zahara Tussoleha Sanjiwani, Putu Diah Aryastuti Swari, Dewa Ayu Agung Patni Yogi Wati, Ni Luh Sintya