Garuda - Garba Rujukan Digital

IMPLEMENTATION OF THE LEVY POLICY FOR FOREIGN TOURISTS FOR THE PROTECTION OF BALI'S CULTURE AND NATURAL ENVIRONMENT Rimbawan, I Putu Dedy; Putra, I Made Luhur Adi
Jurnal Ilmiah Cakrawarti Vol 8, No 01 (2025): Jurnal Ilmiah Cakrawarti
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jic.v8i01.1207

Bali Island, as an international tourist destination, is known for its natural beauty and cultural richness. However, the increasing number of foreign tourists poses significant challenges to the preservation of culture and the environment. To address this issue, the Bali Provincial Government has implemented a levy policy for foreign tourists, regulated by Bali Regional Regulation Number 6 of 2023 concerning Tourist Contributions for the Protection of Bali's Natural Environment and Culture. This policy aims to collect funds allocated for the protection of local culture and environmental preservation. This research aims to analyze the implementation of the levy policy and assess its impact on Balinese culture and environment. The research method used is a qualitative descriptive approach, with data collection through interviews, observations, and documentation studies. Interviews were conducted with various stakeholders, such as local government, tourism managers, traditional leaders, and foreign tourists. The data obtained were analyzed using thematic analysis techniques to identify challenges and opportunities in the implementation of this policy. Research results indicate that the levy policy based on Bali Regional Regulation Number 6 of 2023 has great potential in supporting the preservation of culture and the environment. However, several key challenges in the implementation of this policy include a lack of understanding among tourists, suboptimal fund management, and the need to enhance local community involvement. To enhance the effectiveness of this policy, more intensive socialization to foreign tourists, more transparent fund management, and active participation from the Balinese community are needed.

Analisis Tingkat Loyalitas Pelanggan Pada Layanan Jasa Pendampingan Digital Marketing Aurora Studio Werthi, Komang Tri; Perwira, A.A. Gde Agung Nanda; Adi Putra, I made Luhur
JMMS - JURNAL MANAJEMEN MANDIRI SABURAI Vol 8, No 4 (2024): JMMS-JURNAL MANAJEMEN MANDIRI SABURAI
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jmms.v8i4.3851

Loyalitas merupakan situasi di mana konsumen berfikir positif tentang suatu produk atau jasa yang disertai dengan pola pembelian kembali yang konsisten. Loyalitas merupakan dampak dari kepuasan konsumen. Kepuasan konsumen adalah penilaian mengenai ciri atau keistimewaan produk atau jasa, atau produk itu sendiri, yang menyediakan tingkat kesenangan konsumen terkait dengan pemenuhan kebutuhan konsumsi konsumen. Setiap perusahaan wajib hukumnya untuk menciptakan atau mempertahankan loyalitas konsumen. Loyalitas konsumen dikatakan adalah akibat baik dari kepuasan konsumen. Dimana kepuasan konsumen adalah hasil dari kualitas produk, kualaitas layanan, dan strategi pemasaran yang berkelanjutan. Sehingga berbagai upaya akan dilakukan perusahaan untuk menciptakan kepuasan dan loyalitas pelanggan. Begitu juga yang dilakukan oleh perusahaan Aurora studio. Aurora studio merupak perusahaan jasa pendampingan digital marketing yang berlokasi di Denpasar. Penelitian yang dilakukan adalah untuk mengetahui tingkat loyalitas pelanggan pada layanan jasa pendampingan digital marketing. Metode yang digunakan adalah metode tabulasi dengan menyebarkan 30 kuesioner yang berisi mengenai pertanyaan-pertanyaan terkait tingkat loyalitas pelanggan pada layanan jasa pendampingan digital marketing. Hasil dalam penelitian ini adalah tingkat loyalitan pelanggan pada layanan jasa pendampingan digital marketing di Aurora Studio dapat diketahui bahwa pertanyaan 1, 1, pertanyaan 2, dan pertanyaan 3 yang kesemuanya masuk dalam kriteria rentang nilai 126 kurang dari atau sama dengan n, tetapi kurang dari 150 yang artinya adalah sangat loyal. Kemudian untuk hasil terkecil ada pada pertanyaan 4 dengan nilai 120 yang termasuk dalam katagori loyal. Setelah dicari skala rentang kesimpulan didapat hasil 672, jika dimasukan kedalam rentang nilai kesimpulan maka masuk dalam kategori 630 kurang dari atau sama dengan n, tetapi kurang dari 750 yang dapat diartikan dengan sangat loyal. Dengan demikian maka dapat disimpulkan bahwa tingkat loyalitas pelanggan pada layanan jasa pendampingan digital marketing di Aurora Studio adalah sangat loyal.

HAZARD IDENTIFICATION RISK ASSESSMENT AND DETERMINING CONTROL (HIRADC) SEBAGAI UPAYA MENGURANGI RISIKO KECELAKAAN KERJA DAN MENINGKATKAN PENJUALAN PRODUK DI PT XX Prihastini, Komang Angga; Luhur Adi Putra, I Made; Utami, Kadek Dwi
Prosiding SENASTITAN: Seminar Nasional Teknologi Industri Berkelanjutan Prosiding SENASTITAN Vol. 05 2025
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Industri manufaktur memegang peranan penting didalam perekonomian Indonesia karena kemampuannya untuk menghasilkan produk yang dapat diperdagangkan dan membuka lapangan kerja. Dalam industri manufaktur mencakup proses produksi yang sangat kompleks dimulai dari kedatangan bahan baku, kemas, penyimpanan gudang, pemindahan bahan baku dan ke area produksi, pengemasan, dan distribusi. Banyak aktivitas yang dapat menimbulkan terjadinya penyakit akibat kerja (PAK) dan kecelakaan akibat kerja (KAK) yang dapat mempengaruhi dampak penjualan produk. Proses observasi dan wawancara yang dilakukan diperoleh terdapat faktor fisik, ergonomi, kimia pada black area sehingga diperlukan pengukuran identifikasi bahaya dan risiko dengan menggunakan metode HIRADC. Penelitian ini dilakukan di PT XX pada bulan November 2024. Jenis penelitian ini deskriptif kuantitatif menggunakan metode HIRADC dimana pertama melakukan observasi kemudian dilakukan analisis data dari mengidentifikasi kegiatan-kegiatan dan juga kondisi lapangan secara detail yang berpeluang atau berpotensi menyebabkan kecelakaan kerja yang kemudian dilakukan penilaian risiko dan menentukan tingkat risiko. Data hasil identifikasi bahaya dengan Menggunakan Metode HIRADC yaitu ditemukan potensi bahaya sejumlah 24 potensi bahaya, Data hasil penilaian risiko dengan Menggunakan HIRADC yaitu diperoleh 29,16% dengan kategori accepteable dan 71,84% dengan kategori moderate, dan berdasarkan penialaian risiko yang diperoleh maka dilakukan penetapan pengendalian risiko berbasis Hirarki Pengendalian Bahaya dan Risiko Kata Kunci : Identifikasi Bahaya, HIRADC, Kecelakaan Kerja

The influence of physical work environment on employee performance of Dana Usaha Cooperative in Denpasar Putra, I Made Luhur Adi; Prihastini, Komang Angga; Putri, Ni Made Giana Agastya
Annals of Management and Organization Research Vol. 6 No. 4 (2025): May
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v6i4.2647

Purpose: The increasingly tight competition among cooperative business employees continues to improve their performance. Employee performance can be improved, one of which is by ensuring a comfortable physical work environment. This study was conducted to determine the influence of the physical work environment and the most dominant variables influencing the performance of employees of the Dana Usaha Cooperative in Denpasar. Research Methodology: This study was conducted at the Sedana Usaha Cooperative. Data collection was carried out through observation data collection techniques, in-depth interviews, and documentation. The study population consisted of 90 employees. The data analysis technique used was the saturated sampling technique or census, which is used if the entire population is used as respondents with the provision that the population is not enough from 100 people. Results: The physical work environment has a positive, significant effect simultaneously and partially on employee performance and has a dominant effect on employee performance at the Dana Usaha Cooperative in Denpasar. Conclusions: Physical Work Environment on Employee Performance has a positive and significant effect simultaneously, a positive and significant effect partially, and a dominant effect on Employee Performance. Limitations: Physical work environment in the form of lighting, air circulation, noise, cleanliness, and work facilities on employee performance measured through a validated questionnaire. Contribution: The results of this study can provide input to leaders to evaluate and implement a good physical work environment so that employee productivity remains good and increases.

Antecedents of Healthy Food Purchase Intention Among Local Gen-Z Tourists in Bali Richadinata, Kadek Riyan Putra; Putra, I Made Luhur Adi; Kusuma, AA Made Indra Wijaya; Pratama, Putu Yogi Agustia; Widnyani, Ni Made; Lisnawati, Ni Made Ary
Journal of Economics and Public Health Vol 4 No 1 (2025): Journal of Economics and Public Health: March 2025
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v4i1.7068

The growing public awareness of healthy eating patterns in Indonesia has driven the consumption of organic foods and environmentally friendly products. However, despite this rising trend, not all consumers have a strong intention to purchase healthy foods. This study aims to analyze the influence of environmental concern, food quality, health consciousness, and media exposure on the intention to purchase healthy food, with subjective norm as a mediating variable. A quantitative approach was employed using Structural Equation Modeling Partial Least Square (SEM-PLS), involving 140 domestic tourists who had visited Bali, selected through purposive sampling. The research instrument was adapted from previously validated standardized scales. The analysis results show that all four independent variables significantly affect subjective norm, and subjective norm partially mediates the relationship between environmental concern, food quality, health consciousness, and media exposure with the intention to purchase healthy food. These findings highlight the importance of social influence in shaping Gen Z consumers' intention to buy healthy food. This study offers theoretical contributions to the development of the Theory of Planned Behavior (TPB) and practical insights for marketing strategies of healthy food products based on social and environmental values.

Pengaruh Flash Sale Dan Gratis Ongkir Terhadap Impulse Buying Pada Marketplace Shopee Galih Panjalu Pramono; I Made Luhur Adi Putra; Kiki Mulyadi
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 15 No. 1 (2024): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36694/jimat.v15i1.743

The research was conducted on Shopee marketplace users in Banyumas Regency. The purpose of this study was to determine the influence of flash sales and free shipping on impulse buying among Shopee marketplace users in Banyumas Regency, both partially and simultaneously. The sample used consisted of the entire population or residents domiciled in Banyumas Regency, amounting to 97 individuals. The types of data utilized were primary data collected through distributing questionnaires directly to respondents and secondary data obtained from literature studies. The method employed in data analysis was multiple linear regression analysis, encompassing t-tests and f-tests after testing the data for validity, reliability, and classical assumptions. The classical assumption tests comprised multicollinearity, heteroskedasticity, and normality tests using SPSS software. The research findings indicate that flash sales do not have a significant effect, whereas free shipping significantly influences impulse buying.

How to Build an Entrepreneurial Spirit from an Early Age for Senior High School Students of Gurukula Bangli Permana, Dewa Gde Yoga; Dewi, Gita Apsari; Werthi, Komang Tri; Perwira, A. A. Gde Agung Nanda; Putra, I Made Luhur Adi
Aktual: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2025): Aktual: Jurnal Pengabdian Kepada Masyarakat January 2025
Publisher : CV Media Inti Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58723/aktual.v3i1.343

The purpose of this activity is to provide a basic understanding of the concept of entrepreneurship and business development and to inspire students to start recognizing business opportunities around them. Amidst the development of technology and globalization, the world of work is undergoing major changes. The trend of digitalization has created great opportunities for the younger generation to start businesses based on creativity and technology. High school students are at an age where creativity is developing rapidly. They have great potential to recognize opportunities around them, especially in local contexts such as the food sector, crafts, and technology-based services. The method used in this activity began with field observations by visiting students at Gurukula Bangli Senior High School. It continued with a presentation from the lecturer on the problems faced by the students, then a discussion related to the presentation material presented. There was an increase in scores from the pre-test to the post-test of 41.79% of all Gurukula Bangli high school students who participated in community service. The assessment results show that students can understand good business opportunities that have great potential for students and are brave enough to start small steps in the business world. The author appeals that there is still a need for real action from students to see these business opportunities as an opportunity that must be utilized to achieve success.

Mengembangkan Potensi Kewirausahaan dalam Ekonomi Kreatif bagi Generasi Muda di Era Digital Permana, Dewa Gde Yoga; Perwira, A.A. Gde Agung Nanda; Putra, I Made Luhur Adi; Dewi, Gita Apsari; Werthi, Komang Tri; Wati, Ni Luh Sintya; Swari, Dewa Ayu Agung Patni Yogi
UNBI Mengabdi Vol. 6 No. 1 (2025): UNBI Mengabdi Januari
Publisher : Universitas Bali Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34063/um.v6i1.433

Di tengah era globalisasi dan digitalisasi, generasi muda, khususnya siswa SMK, dihadapkan pada tantangan untuk mengembangkan potensi kewirausahaan dalam sektor ekonomi kreatif. Kegiatan ini bertujuan untuk memberikan pemahaman dasar tentang kewirausahaan serta menginspirasi siswa untuk mengenali dan memanfaatkan peluang usaha di era digital. Melalui pelatihan interaktif dan diskusi langsung, siswa diperkenalkan dengan konsep kewirausahaan yang relevan, serta strategi untuk memulai usaha berbasis teknologi dan kreativitas. Hasil kegiatan menunjukkan peningkatan pemahaman siswa tentang kewirausahaan, dengan skor rata-rata post-test yang lebih tinggi dibandingkan pre-test. Namun, tantangan utama yang dihadapi adalah kurangnya pengalaman praktis dalam mengimplementasikan ide bisnis di dunia nyata. Oleh karena itu, pendampingan lanjutan diperlukan untuk membantu siswa dalam mewujudkan ide usaha mereka. In the midst of globalization and digitalization, the younger generation, especially vocational students, are faced with the challenge of developing entrepreneurial potential in the creative economy sector. This activity aims to provide a basic understanding of entrepreneurship and inspire students to recognize and take advantage of business opportunities in the digital era. Through interactive training and hands-on discussions, students were introduced to relevant entrepreneurial concepts, as well as strategies for starting a business based on technology and creativity. The results of the activity showed an increase in students' understanding of entrepreneurship, with a higher average post-test score compared to the pre-test. However, the main challenge faced is the lack of practical experience in implementing business ideas in the real world. Therefore, continued mentoring is needed to assist students in realizing their business ideas.

The influence of physical work environment on employee performance of Dana Usaha Cooperative in Denpasar Putra, I Made Luhur Adi; Prihastini, Komang Angga; Putri, Ni Made Giana Agastya
Annals of Management and Organization Research Vol. 6 No. 4 (2025): May
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v6i4.2647

Purpose: The increasingly tight competition among cooperative business employees continues to improve their performance. Employee performance can be improved, one of which is by ensuring a comfortable physical work environment. This study was conducted to determine the influence of the physical work environment and the most dominant variables influencing the performance of employees of the Dana Usaha Cooperative in Denpasar. Research Methodology: This study was conducted at the Sedana Usaha Cooperative. Data collection was carried out through observation data collection techniques, in-depth interviews, and documentation. The study population consisted of 90 employees. The data analysis technique used was the saturated sampling technique or census, which is used if the entire population is used as respondents with the provision that the population is not enough from 100 people. Results: The physical work environment has a positive, significant effect simultaneously and partially on employee performance and has a dominant effect on employee performance at the Dana Usaha Cooperative in Denpasar. Conclusions: Physical Work Environment on Employee Performance has a positive and significant effect simultaneously, a positive and significant effect partially, and a dominant effect on Employee Performance. Limitations: Physical work environment in the form of lighting, air circulation, noise, cleanliness, and work facilities on employee performance measured through a validated questionnaire. Contribution: The results of this study can provide input to leaders to evaluate and implement a good physical work environment so that employee productivity remains good and increases.

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