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All Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Abdi Masyarakat Indonesia Penamas: Journal of Community Service Mamangan Social Science Journal
Puspitasari, Agreianti
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Strategi Penguatan Merk Somethinc di Market Place dengan Teknik Visual Marketing Puspitasari, Agreianti; Primasari, Ina
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 2 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.959 KB) | DOI: 10.54371/jiip.v6i2.1661

Abstract

Tujuan penelitian ini adalah untuk mendeskrpsikan bagaimana strategi korporasi produsen kosmetika merek somethinc melakukan penguatan pasar dengan teknik visual marketing. Hal ini menarik lantaran produk skincare dan kosmetik ini sedang marak dibicarakan oleh beauty influencer maupun para remaja milenial. Kajian dilakukan dengan melihat berbagai platform media digital yang digunakan produk itu untuk beriklan. Data di tafsirkan sedemikan rupa dengan pendekatan deskriptif-naratif, dengan mencari penonjolan-penonjolan tertentu yang dianggap memiliki konstruksi visual menarik. Hasil kajian mendapati betapa produk yang tergolong baru itu sangat menekankan teknik marketing dengan pendekatan visual. Visual adalah teknik yang dianggap pas untuk melakukan pencitraan suatu produk, dengan menampilkan berbagai gambar yang indah dan menarik. Menanam ingatan pada wilayah psikologi konsumen pada aras photographic memory, dengan tampilan yang pertama terindera oleh mata.
Analisis Personal Branding di Media Sosial: Studi Kasus Personal Branding Sebagai Komunikasi Bisnis Raffi Ahmad dan Nagita Slavina di Instagram Primasari, Ina; Puspitasari, Agreianti
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 2 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (194.545 KB) | DOI: 10.54371/jiip.v6i2.1665

Abstract

Tulisan sederhana ini akan membahas bagaimana penggunaan platform digital untuk kepentingan bisnis. Adalah sebuah keniscayaan Ketika infrastruktur modern dalam bidang teknologi komunikasi menjadi bermanfaat pada berbagai lini.  Citra diri dan teknologi rupanya menjadi entitas yang saling berinteraksi sengan kuat. Keduanya hadir dan saling menguatkan untuk sebuah kepentingan bisnis. Kajian ini merupakaan telaah Pustaka atau telaah teks, dimana teks yang dimaksud adalah akun media sosial Instagram milik selebritas Raffi Ahmad dan istrinya Nagita Slavina. Teks didekati secara kualitatif dengan memberikan interpretasi dari perspektif simbolis. Hasil kajian mendapati bahwa kombinasi popularitas Raffi Ahmad dan Nagita Slavina dengan medium digital Instagram mengamplifikasi komunikasi bisnis yang dijalankan oleh mereka.
Penguatan Wirausaha Muda melalui Program Inkubasi Bisnis Youth Entrepreneur Prodi Manajemen Bisnis di Kota Surakarta Noriska, Ni Komang Septia; Puspitasari, Agreianti; Sulistyowati, Vivin; Pusparisti, Myrtana; Amborowati, Agustin
Jurnal Abdi Masyarakat Indonesia Vol 5 No 1 (2025): JAMSI - Januari 2025
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.1555

Abstract

Generasi muda merupakan salah satu sumber daya bangsa yang memiliki potensi dalam dunia bisnis. Kota Surakarta salah satu kota terbesar di Jawatengah. Berdasarkan data BPS Provinsi Jawa Ten-gah Generasi Z kini mulai mendominasi populasi di Kota Surakarta, dengan jumlah mencapai 158.038 jiwa atau 29,92%. Salah satu cara dalam mengembangkan potensi generasi muda adalah dengan pro-gram wirausaha muda atau Youth Entrepreneur Program. Kegiatan wirausaha muda atau Youth Entre-preneur Program ini bertujuan untuk mengeksplorasi peranan program inkubasi bisnis generasi muda dalam penguatan wirausaha muda di Indonesia. Pendampingan pada wirausaha muda digunakan untuk memahami pengalaman dan perspektif patisipan inkubasi dalam mengembangkan usaha mereka. Data dikumpulkan melalui wawancara mendalam dengan wirausaha muda yang terlibat dalam program ini , pengamatan segala kegiatan serta analisis dokumen terkait serta pelatihan dalam pengembangan bisnis pada generasi muda. Temuan menunjukkan bahwa program inkubasi memberikan dukungan yang signif-ikan dalam hal akses ke sumber daya, pelatihan keterampilan, dan jaringan bisnis. Selain itu, partisipan Youth Entrepreneur melaporkan peningkatan kepercayaan diri dan kemampuan manajerial setelah mengikuti program selain itu dalam program kegiatan ini partisipan juga telah barhasil mengem-bangkan bisnis dan menghasilkan produk. Berdasarkan kegiatan ini menyimpulkan bahwa program inkubasi bisnis memiliki potensi besar untuk mendorong keberhasilan wirausaha muda, sehingga perlu ada perhatian lebih dalam pengembangan dan penyebaran program serupa di masa depan.
Edukasi manajemen bisnis sebagai upaya meningkatkan pengetahuan manajemen keuangan, digital marketing, dan manajemen operasional dalam usaha siswa SMA Solo Raya Pusparisti, Myrtana; Amborowati, Agustin; Puspitasari, Agreianti; Noviana Paradhita, Astrid; Tafdhil Amanda, Muhammad; Septia Noriska, Ni Komang; Sulistyowati, Vivin; Fajariyanti, Yeni; Wien Tineka, Yohanes
Penamas: Journal of Community Service Vol. 5 No. 3 (2025): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v5i3.2166

Abstract

In facing the challenges of globalization and the digital era, understanding business management is an important skill that the younger generation needs to have. High school students, as future leaders and economic actors, need to get early education on the basic principles of business management in order to have an entrepreneurial mindset, critical thinking skills, and understanding of future business opportunities. This research aims to increase students' knowledge and understanding of the importance of financial management, digital marketing, and operational management in business. This training is a collaboration between the D3 Business Management Study Program and Ar Rasyid Kartasura High School. The method in this activity is to use Fish Bone Diagrams as a form of compiling Training materials. The training materials include Financial Management, Digital Marketing, Operational Management, and Business Simulation using Monsoonsim. Training evaluation is carried out through pre-test and post-test to measure the improvement of participants' knowledge. Suggestions for future training programs include expanding trainees, developing more relevant materials, ongoing mentoring, long-term evaluation, and strengthening collaboration with various parties.
The Influence of Financial Literacy And Risk-Taking Behavior on Entrepreneurial Performance Mediated By Market Expansion Puspitasari, Agreianti; Noriska, Ni Komang Septia; Setiawan, Topan
Jurnal Mamangan Vol 14, No 1 (2025): Special Issue
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v14i1.9401

Abstract

It is recorded at the Coordinating Ministry for Cooperatives and SMEs that the number of micro businesses has reached 63.96 million, businesses small businesses reached 193,959, and small businesses medium enterprises reached 44,728. The difference in the number of micro- enterprises, medium-sized enterprises small, and business This fairly large middle class shows that there is still at least MSME entrepreneurs, especially micro-entrepreneurs, are not yet brave enough to expand their businesses. Business expansion is influenced by several factors, one of which is consumer behavior. MSME entrepreneurs in taking risks. This is in line with the perspective businessman Where high risk high return. This paradigm is very interesting to observe and empirically test how the behavior of Micro entrepreneurs in taking risks have an impact on the implementation of the business expansion strategy that will be carried out.Many previous studies have examined risk - taking behavior. However Not yet Some measure its impact on business expansion strategies. In previous research, Risk Taking Behavior was only discussed in terms of the risk profile of entrepreneurs, without looking at the factors that influence risk-taking decisions from entrepreneurs to form Risk-taking characteristics. Risk-taking behavior in this research is linked to the business expansion strategies implemented by micro- entrepreneurs. This test is based on the perspective that every business expansion carries risks, which must be addressed. taken into account by entrepreneurs to reduce its impact on the business being run. In this study, the indicators that will be used to see the variables from Risk Taking Behavior is knowledge and ability micro entrepreneurs in running their businesses, the framework thinking, each individual's preference for risk, each individual's perception of risk, organizational culture and structure, family member involvement, gender, characteristics Personality, self -confidence, self -reflection, self -control, anxiety in taking risks, and individual relationships with business partners. Meanwhile, the indicator for identifying factors influencing internal business expansion strategies is knowledge. micro entrepreneurs towards financially. Micro entrepreneurs need to know how much power financially to make a decision its expansion.This research is a assessment quantitative experimental studies between subjects. Where the data to be used is primary data obtained by distributing questionnaires and also secondary data obtained from various sources such as websites, books, and journals. Data processing in this study will use the Structural Equation Model (SEM). The SEM model developed in this study is an SEM model with indicators formative. Where the indicators in this research are factors that influence the variables latent. Data for each indicator in each variable will be collected using a questionnaire using a scale likert. Any data obtained Then Then will processed using SEM. The results of the SEM model that was developed were then will be translated descriptively so as to get the right approach to see the relationship between these two variables
Artificial Intelligence in Chatbot Website Platform Puspitasari, Agreianti; Fajariyanti, Yeni; Pusparisti, Myrtana; Amborowati, Agustin; Tafdhil, Muhammad
Jurnal Penelitian Pendidikan IPA Vol 9 No 12 (2023): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9i12.5580

Abstract

In computing discourse, a Chatbot is a computer programme that is specifically designed to simulate an interactive communication or conversation. The interactive communication is from the machine to the user (human) either through text media, sound media or visual media. Chatbots have been widely used for practical purposes such as online assistance, personalised services, or information acquisition, including in the world of global marketing. The purpose of this research is to describe how a chatbot platform provides its best function in supporting a marketing task of a corporation at a global level. The methods used in this research are: 1) System Analysis, which is the collection of information needed in building the system must be done in detail. Where this information will support all the components needed to obtain results that are in accordance with all the needs related to the design of the system to be input, 2) Preparation of flowcharts, namely the design by entering data on the status of conversations that are commonly carried out by the Help-Desk with customers. Where when the user enters a word or sentence in the column that is already available in the system, a word or sentence search process will be carried out based on the noun, this process is useful for matching whether the input given by the user is in the set of nouns that have been trained in dialogue flow. The result obtained is that the website becomes one of the company's main media in marketing its products because the website already includes all information related to the product and also related to the company. However, when using the website alone, there is no direct communication with potential buyers. Therefore, this research will develop a chatbot that can improve the performance of the Spicering ltd website.
Natural Language Processing (NLP) Technology for Chatbot Website Puspitasari, Agreianti; Paradhita, Astrid Noviana; Tineka, Yohanes Wien; Sulistyowati, Vivin; Noriska, Ni Komang Septia; Haryanto
Jurnal Penelitian Pendidikan IPA Vol 10 No SpecialIssue (2024): Science Education, Ecotourism, Health Science
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10iSpecialIssue.8241

Abstract

Chatbot technology is one form of application of Natural Language Processing, NLP is one of the branches of science Artificial Intelligence that studying communication between humans and computers through natural language. the purpose of this research will be carried out development of a chatbot application for information about the corporate, making it easier for visitors to find the information needed. This application built with a Natural Language Processing approach. This chatbot application uses medote text mining as a medium of reasoning. System modelling used for this application is using the Unified Model Language. The chatbot that will be developed is a website chatbot. The website chatbot was chosen by the company because one of the platforms that can be used well for export marketing is the website. This chatbot development uses Pyton, JavaScrib, Object notion (Json), Html + CSS. The application used in coding is Virtual Studio Code. Pyton is used to train a chatbot model that uses Natural Language Procecing (NLP). This Chatbot model is trained with the Neural Network Algorithm method, which is an algorithm model that is close to the human brain, which can provide stimulation or stimulation, process, and provide output to find relationships between data sets. JavaScrib is used to create chatbot data sets.
Co-Authors Amanda, Muhammad Tafdhil Amborowati, Agustin Fajariyanti, Yeni HARYANTO Noriska, Ni Komang Septia Noviana Paradhita, Astrid Paradhita, Astrid Noviana Primasari, Ina Pusparisti, Myrtana Septia Noriska, Ni Komang Setiawan, Topan Sulistyowati, Vivin Tafdhil, Muhammad Tineka, Yohanes Wien Wien Tineka, Yohanes