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All Journal Studi Kasus Inovasi Ekonomi Penamas: Journal of Community Service
Noviana Paradhita, Astrid
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences Other

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Edukasi manajemen bisnis sebagai upaya meningkatkan pengetahuan manajemen keuangan, digital marketing, dan manajemen operasional dalam usaha siswa SMA Solo Raya Pusparisti, Myrtana; Amborowati, Agustin; Puspitasari, Agreianti; Noviana Paradhita, Astrid; Tafdhil Amanda, Muhammad; Septia Noriska, Ni Komang; Sulistyowati, Vivin; Fajariyanti, Yeni; Wien Tineka, Yohanes
Penamas: Journal of Community Service Vol. 5 No. 3 (2025): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v5i3.2166

Abstract

In facing the challenges of globalization and the digital era, understanding business management is an important skill that the younger generation needs to have. High school students, as future leaders and economic actors, need to get early education on the basic principles of business management in order to have an entrepreneurial mindset, critical thinking skills, and understanding of future business opportunities. This research aims to increase students' knowledge and understanding of the importance of financial management, digital marketing, and operational management in business. This training is a collaboration between the D3 Business Management Study Program and Ar Rasyid Kartasura High School. The method in this activity is to use Fish Bone Diagrams as a form of compiling Training materials. The training materials include Financial Management, Digital Marketing, Operational Management, and Business Simulation using Monsoonsim. Training evaluation is carried out through pre-test and post-test to measure the improvement of participants' knowledge. Suggestions for future training programs include expanding trainees, developing more relevant materials, ongoing mentoring, long-term evaluation, and strengthening collaboration with various parties.
SMART BATIK EMPOWERMENT: PEMBERDAYAAN MASYARAKAT PENGRAJIN PUNGSARI MELALUI AI DAN DIGITAL MARKETING OPTIMIZATION Adi Pratama, Rohmawan; Zainal Abidin, Ali; Noviana Paradhita, Astrid
Studi Kasus Inovasi Ekonomi Vol. 10 No. 01 (2026)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/skie.v10i01.42308

Abstract

Program Smart Batik Empowerment dirancang untuk menjawab permasalahan rendahnya literasi digital dan keterbatasan kapasitas pemasaran daring pengrajin batik di Desa Pungsari, Sragen. Sebagian besar pengrajin masih mengandalkan metode penjualan konvensional, belum memahami strategi branding digital, serta belum memanfaatkan teknologi kecerdasan buatan (AI) dalam promosi produk. Kondisi ini menyebabkan jangkauan pasar terbatas dan daya saing menurun di era digital. Program ini menawarkan solusi berupa asesmen kebutuhan, pelatihan digital marketing, workshop pemanfaatan AI untuk pembuatan konten dan deskripsi produk, implementasi website kolektif, serta pendampingan berkelanjutan. Metode yang digunakan adalah participatory action approach berbasis experiential learning dengan evaluasi pre-test dan post-test untuk mengukur peningkatan literasi digital dan keterampilan pemasaran. Hasil menunjukkan peningkatan literasi digital sebesar 50,6%, terbentuknya 15 akun Instagram Business aktif, serta implementasi website “sentrabatikpungsari.com” sebagai marketplace kolektif. Program ini membuktikan bahwa AI berperan sebagai enabler strategis dalam memperkuat storytelling budaya, konsistensi branding, dan perluasan pasar tanpa menghilangkan nilai tradisional batik.
Co-Authors Adi Pratama, Rohmawan Amanda, Muhammad Tafdhil Amborowati, Agustin Fajariyanti, Yeni Pusparisti, Myrtana Puspitasari, Agreianti Septia Noriska, Ni Komang Sulistyowati, Vivin Wien Tineka, Yohanes Zainal Abidin, Ali