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THE INFLUENCE OF DIGITAL LITERACY AND KNOWLEDGE OF FIQH MUAMALAH ON THE DESIRE TO BE A DROPSHIPPER IN BUYING AND SELLING PRACTICES ON E-COMMERCE PLATFORMS Widiarni, Anis; Anshori, Aiyub; Susanto, Dedy
Tujjar International Journal of Islamic Economics Development Vol 2 No 1 (2024): Tujjar International Journal of Islamic Economics Development
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/tujjar.v2i1.7951

Abstract

E-commerce and digital marketing-based businesses have become a routine for entrepreneurs to run their businesses, which involve buying and selling systems and transactions online through the use of e-commerce platforms. In utilizing the e-commerce platform, which can foster the community for entrepreneurship, it is necessary to conduct research to analyze the effect of digital literacy and religious knowledge on the dropshipper's desire to practice buying and selling on the e-commerce platform. This study uses a quantitative method, which is a process to find the results of knowledge in the form of data. as a medium for analyzing information regarding what is sought in this study. By means of collection techniques and data collection tools sourced from the population (dropshipper) in the city of Pontianak, through an online form filled in by a questionnaire, the population being an indicator sample of 30 people. Which will later be collected and analyzed based on predetermined methods to determine the contents of the problem formulation in this study. Based on the results of the study, it can be seen that the T Statistic value of the effect of Digital literacy on the desire to become a dropshipper is 0.957, so the T statistic is 0.05. It can be seen that Ha: the influence of digital literacy has no significant effect on the desire to become a dropshipper. Based on the research results, it is known that the T statistic value of muamalah fiqh knowledge on the desire to become a dropshipper is 3.787, so the T statistic > 1.96. The P value is 0.000, so the P value < 0.05. It can be seen that Ho: muamalah fiqh knowledge has a significant effect. on the desire to become a dropshipper. The effect of digital literacy has no significant effect, which means that respondents who are running a business with a dropshipper system assume that the effect of digital literacy has no effect on buying and selling practices on the commerce platform, and muamalah fiqh knowledge is very influential, which means that respondents who are running a business with a dropshipper system assume that muamalah fiqh knowledge is very influential on buying and selling practices on the e-commerce platform.
Literacy analysis of digital financial inclusion of zakat, Infaq, Alms and Religious Social Affairs (Ziska) at Lazismu Sangkapura Branch, Gresik Regency Saputra, Sawaluddin Eka; Setiadi, Iwan; Rahmat, Rahmat; Aiyub Anshori
International Journal on Social Science, Economics and Art Vol. 14 No. 1 (2024): May: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Many studies in the banking sector have explained the significant increase in digital technology-based financial inclusion because it is able to exceed targets, increase people's financial understanding and provide easy access to financial products and services. However, little research was found in the unbanked sector that could be a consideration for increasing financial inclusion in digital technology. This article aims to analyze the use of digital media, human resource capabilities in using digital media, and digital fund fundraising strategies towards digital financial inclusion literacy of zakat, infaq, alms and social religion (ziska) in Lazismu Sangkapura, Gresik Regency. This research uses a descriptive-phenomenological approach with qualitative methods. The sampling technique uses purposive sampling. Data collection procedures include literature study, observation, interviews and documentation. The analytical tool uses SWOT analysis to test the validity of the data against the research objectives. This research found that Lazismu Sangkapura has used the digital space for Ziska financial inclusion literacy less than optimally. Several practical analyzes identified that digital platforms are limited to m-banking transfers, individual resources are less skilled or trained in operating digital media, fundraising strategies implemented through digital programs have a positive trend of growing ziska fund acquisition and equitable distribution. Various inhibiting factors must be addressed comprehensively, such as institutional management, media, resources and strategies for realizing Ziska digital financial inclusion literacy.
REGULATORY READINESS OF HALAL TOURISM DESTINATIONS DEVELOPMENT IN WEST KALIMANTAN Nurlia; Aiyub Anshori; Ita Nurcholifah
Jurnal Ilmiah Ekonomi Islam Vol. 12 No. 3 (2026): Jurnal Ilmiah Ekonomi Islam
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v12i3.19691

Abstract

This research sought to represent the various halal destinations in Sambas Regency. The tourism industry contributes to the economic development of numerous districts. It is not difficult to develop halal tourism in West Kalimantan, in general and in Sambas Regency in particular, because the Muslim population is large and the region offers a variety of natural and cultural tourist attractions. All of its strategically significant tourist locations are expected to contribute to the growth of halal tourism. As a result, the purpose of this research is to describe tourist attractions as one of the most important locations worldwide. Instead of relying on specific concepts or theories to describe halal tourism, this study employs a qualitative descriptive approach using content analysis. According to the study, West Kalimantan is one of the provinces with a diverse range of tourism destinations, including religious, cultural, maritime, and natural landmarks. Geographically, the region shares a direct border with Sarawak in East Malaysia. Sambas Regency is one of the cross-border entries that have been formally opened, along with PLBN Aruk. Unfortunately, although the majority of the population is Muslim, no standards define a clear concept of halal tourism. However, there are no Sharia-compliant travel agencies, Sharia tour guides, or Sharia tour packages available; Kal-Bar has not been listed in the central government's halal tourism destination program; and there are no halal-certified hotels.
Public Support Dynamics Toward the Discourse of Muhammadiyah Islamic Bank Establishment in West Kalimantan Nurfadzri, Muhammad; Anwari, Muhammad Khairul; Anshori, Aiyub
Tujjar International Journal of Islamic Economics Development Vol 2 No 2 (2024): Tujjar International Journal of Islamic Economics Development
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/tujjar.v2i2.8415

Abstract

This study aims to examine the internal and external perceptions of the Muslim community in West Kalimantan regarding the discourse on establishing Bank Syariah Muhammadiyah. The research is motivated by extensive discussions surrounding Muhammadiyah’s plan to establish a bank, considering the organization’s significant economic potential and its existing financial ecosystem. A descriptive quantitative approach was employed, utilizing a survey method through questionnaires, and data analysis was conducted using SmartPLS. The study population comprised Muslims in West Kalimantan, with a sample of 75 respondents selected through purposive sampling. The analysis included outer model testing (construct validity and reliability) and inner model testing to assess the influence of each independent variable on the dependent variable. The findings reveal that internal perceptions have a positive and significant effect on the intention to support the establishment of Bank Syariah Muhammadiyah (β = 0.535; f² = 0.442, large effect size). External perceptions also show a positive and significant influence (β = 0.308; f² = 0.146, medium effect size). The coefficient of determination (R² = 0.572) indicates that 57.2% of the variance in the discourse on bank establishment is explained by these two perception variables.
PENGARUH LABEL HALAL DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PADA GLEAM CAFE DI PONTIANAK Yunita, Rachma; Anshori, Aiyub; Nurlia
Tujjar International Journal of Islamic Economics Development Vol 3 No 1 (2026): Tujjar International Journal of Islamic Economics Development
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/tujjar.v3i1.9006

Abstract

This study aims to analyze the effect of halal labels and service quality on customer satisfaction at Gleam Cafe in Pontianak. The research uses a quantitative approach with associative causal methods. Data were collected through questionnaires distributed to 96 respondents who had visited Gleam Cafe at least twice. The sampling technique used purposive sampling. Data analysis was conducted using multiple linear regression with the help of SPSS. The results indicate that halal labels have a positive and significant effect on customer satisfaction. Service quality also has a positive and significant effect on customer satisfaction. Simultaneously, halal labels and service quality significantly influence customer satisfaction at Gleam Cafe in Pontianak. Service quality is the dominant factor affecting customer satisfaction. This study implies that culinary businesses need to maintain halal certification and improve service quality to increase customer trust and loyalty.
PENGARUH SENSORY MARKETING, HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN DI AHBAB STORE PONTIANAK DALAM PERSPEKTIF BISNIS SYARIAH Alya, Zulaiha Zahra; Anshori, Aiyub; Nurlia
Tujjar International Journal of Islamic Economics Development Vol 3 No 1 (2026): Tujjar International Journal of Islamic Economics Development
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/tujjar.v3i1.9155

Abstract

Growing awareness among Muslim consumers who increasingly seek shopping experiences that are not merely functional but also spiritually meaningful has compelled businesses to adopt more holistic marketing strategies. This study examines the influence of sensory marketing, price, and product quality on customer satisfaction at Ahbab Store Pontianak, framed within the Sharia business perspective. A quantitative causal-associative design was employed, involving 100 respondents selected through purposive sampling from the store's loyal customer base. Data were collected via a five-point Likert-scale questionnaire and analysed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The measurement model demonstrated satisfactory convergent validity (AVE > 0.50) and reliability (Composite Reliability > 0.70) across all constructs. The R-Square value of 0.539 indicates moderate explanatory power. Bootstrapping results confirm that all three variables exert a positive and significant influence on customer satisfaction: sensory marketing (β = 0.475; t = 6.551; p = 0.000), price (β = 0.395; t = 5.503; p = 0.000), and product quality (β = 0.351; t = 5.277; p = 0.000). Sensory marketing emerged as the strongest predictor, affirming that Islamically-designed sensory experiences such as Quranic recitation, bukhoor fragrance, and Islamic visual aesthetics can substantially shape customer satisfaction. These findings contribute to Islamic marketing theory and offer actionable guidance for Sharia-based SMEs in developing ethically grounded and commercially effective marketing strategies. Keyword: Sensory Marketing; Price; Product Quality; Customer Satisfaction; Sharia Business